At a Glance
- Tasks: Create impactful content strategies that resonate with global audiences and drive business results.
- Company: Join Trustpilot, a high-growth FTSE-250 company on a mission to build trust.
- Benefits: Flexible working, competitive pay, 25+ days holiday, and rich learning opportunities.
- Other info: Enjoy a vibrant culture with diverse perspectives and opportunities for career growth.
- Why this job: Shape the narrative of trust while collaborating with creative minds in a dynamic environment.
- Qualifications: Experience in content marketing and strong storytelling skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
At Trustpilot, we are on an incredible journey. We are a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world’s largest independent consumer review platform, and while we have come a long way, there is still so much exciting work to do. Come join us at the heart of trust!
At Trustpilot, we believe great content doesn’t just tell a story — it builds trust, inspires action, and moves people. We are looking for a strategic and creative Senior Content Strategist, Creative Studio to shape how we tell the Trustpilot story across the entire customer journey — from curious consumers to decision-making businesses. Sitting at the intersection of brand, product, and performance marketing, this role is a blend of strategy and hands-on execution. You will be instrumental in creating high-impact, insight-driven content that resonates with our global audiences.
You will own the strategy and execution for key B2B and B2C content programs, working with a blend of in-house writers, freelancers, AI tools, and agency partners to deliver smart, scalable content at every touchpoint. If you love pairing creative thinking with performance outcomes, thrive on collaboration, and know how to turn content into business impact — this one’s for you.
What you’ll be doing:
- Own a unified global content strategy across B2B and B2C — from long-form business guides and SEO-driven web pages to editorial content that helps consumers navigate their product journey with confidence.
- Collaborate on reviews with fellow content team members, ensuring every piece of copy that leaves the Studio meets our highest standard for clarity, tone, and strategic alignment.
- Manage a hybrid content ecosystem of in-house creators, agencies, freelancers, and AI tools — balancing quality with scale while keeping pace with our evolving marketing needs.
- Collaborate at an exceptional level cross-functionally with Brand, Product Marketing, Social, Analytics, and PR teams to deliver content that aligns with business goals and campaign priorities.
- Lead and evolve our AEO/SEO strategy, working closely with our web and digital teams to grow organic visibility and drive discoverability across all content types.
- Experiment with new content formats — from video and podcasts to interactive tools and AI-generated pieces — to expand reach, engagement, and innovation.
- Use performance insights from tools like Google Analytics and SEMrush to iterate on what works, double down on impact, and continuously improve content effectiveness.
Who you are:
- You bring proven experience in content marketing, copywriting, or editorial roles — ideally with a mix of B2B and B2C.
- A positive, collaborative team member who approaches complex challenges with genuine curiosity and an aptitude for quickly mastering new systems, platforms, and strategies.
- You’re a strong storyteller and editor, with a sharp eye for clarity, tone, and audience value.
- You know how to build and scale content strategies that drive awareness, engagement, and conversion.
- You’ve led multi-channel content programs with distributed teams, freelancers, and agency partners.
- You understand how content and SEO work together, and are confident using analytics tools to optimise performance.
- You’re familiar with CMS platforms, content workflows, and AI tools that support scalable content delivery.
- You’re curious, collaborative, and results-focused — always looking for new ways to connect content to company goals.
- Experience in B2B SaaS or a tech-led organisation is a plus.
What’s in it for you:
- A range of flexible working options to dedicate time to what matters to you.
- Competitive compensation package + bonus.
- 25 days holiday per year, increasing to 28 days after 2 years of employment.
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community.
- Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist.
- Pension and life insurance.
- Health cash plan, online GP, 24/7, Employee Assistance Plan.
- Full access to Headspace, a popular mindfulness app to promote positive mental health.
- Paid parental leave.
- Season ticket loan and a cycle-to-work scheme.
- Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for.
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
- Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
- Independent financial advice and free standard professional mortgage broker advice.
- Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career.
Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected.
Senior Content Strategist, Creative Studio in Edinburgh employer: Trustpilot, Inc.
At Trustpilot, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation in the heart of Central London. With a hybrid work setup, competitive compensation, and a strong focus on employee development through our Trustpilot Academy, we empower our team to thrive while making a meaningful impact on customer success. Our commitment to inclusivity and well-being is reflected in our comprehensive benefits package, including generous holiday allowances, volunteering days, and access to wellness resources, ensuring that every Trustie feels valued and supported.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Strategist, Creative Studio in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Trustpilot. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best content work. This is your chance to shine and demonstrate how you can tell the Trustpilot story.
✨Tip Number 3
Prepare for interviews by understanding Trustpilot's mission and values. Think about how your experience aligns with their vision of trust and how you can contribute to their exciting journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Trustpilot team.
We think you need these skills to ace Senior Content Strategist, Creative Studio in Edinburgh
Some tips for your application 🫡
Show Your Storytelling Skills:When crafting your application, make sure to highlight your storytelling abilities. We want to see how you can weave a narrative that resonates with audiences and aligns with Trustpilot's mission of building trust.
Tailor Your Content Strategy:Don’t just send a generic application! Tailor your content strategy examples to reflect the B2B and B2C focus of the role. Show us how you've successfully managed content across different channels and formats.
Be Data-Driven:We love numbers! Include any performance insights or analytics tools you've used in previous roles. This will demonstrate your ability to optimise content effectiveness and drive business impact.
Apply Through Our Website:Make sure to apply through our website for the best chance of being noticed. We’re excited to see your application and can’t wait to learn more about how you can contribute to our team!
How to prepare for a job interview at Trustpilot, Inc.
✨Know Your Content Inside Out
Before the interview, dive deep into Trustpilot's content strategy and recent campaigns. Familiarise yourself with their tone, style, and the types of content they produce. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've previously developed and executed content strategies. Bring examples of B2B and B2C projects you've led, focusing on how you measured success and adapted based on performance insights. This will demonstrate your ability to align content with business goals.
✨Be Ready to Collaborate
Trustpilot values collaboration across teams. Think of examples where you've worked cross-functionally with different departments like marketing, analytics, or product teams. Highlight how you navigated challenges and achieved results together, showcasing your teamwork skills.
✨Experimentation is Key
Discuss your experience with various content formats and tools, especially AI-driven solutions. Be prepared to share how you've experimented with new ideas and what impact they had. This shows that you're innovative and willing to push boundaries in content creation.
