Head of Content Stockholm, Sweden - Marketing - Europe

At Trustly, we’re building a smarter, faster, and more secure financial future by revolutionising the world of payments. As a global leader in Open Banking Payments, we are establishing Pay by Bank as the new standard at checkout, providing unparalleled freedom, speed, and ease to millions of consumers and merchants worldwide.

Our Ambition: To build the world’s most disruptive payment network and redefine what the payment experience should feel like. Trustly is a global team of innovators, collaborators, and doers. If you are driven by a strong sense of purpose and thrive in a dynamic, entrepreneurial, and high‑growth environment, join us and be part of a team that’s transforming the way the world pays.

ABOUT THE MARKETING TEAM

The Marketing team at Trustly plays a key role in driving the adoption of Pay by Bank across global markets. Focused primarily on B2B growth, the team works to build brand awareness, generate a high‑quality pipeline, and support revenue growth through targeted, data‑driven marketing initiatives. Marketing partners closely with Sales, Revenue Operations, Product, and Analytics to ensure campaigns are aligned with business priorities and deliver measurable business impact.

Operating within a lean and collaborative global structure, the team relies on a modern marketing technology stack and strong analytical capabilities to continuously optimise performance. As Trustly continues to scale, Marketing is focused on building efficient systems, improving attribution and campaign measurement, and creating repeatable growth engines that support long‑term expansion across the Americas and beyond.

ABOUT THE ROLE

As Trustly’s Head of Content, you will own the content strategy and execution across all channels and markets in North America and Europe. You will define where, when, and how we communicate the value of our company and products to our clients in order to drive engagement, adopting a vertical‑based approach (gaming, finserv, billers & subscriptions, etc.) combined with a cross‑regional strategy spanning global, European, and American markets. This role requires someone who can zoom out to understand the bigger picture while also zooming in to create and guide compelling content.

You will work within a lean, cross‑functional marketing team that combines the power of agentic AI with years of experience in defining strategy and delivering results. In this role, you will lead and support two content writers and a variable number of freelancers, reporting directly to the Global Head of Brand and Marketing, and collaborating closely with Product Marketing, Creative Studio, and Sales teams across regions.

What you’ll do

• Create and reiterate on a content strategy tailored to fit the needs of our global business and various verticals.
• Delegate and execute on content creation, ensuring accuracy and a high standard of writing across all platforms.
• In collaboration with our Field Marketing Managers, devise and execute new forms of content such as webinars, video, and audio.
• Partner with Product Marketing on launches and positioning.
• Position Trustly as a leading voice in Pay by Bank and open banking.
• Collaborate with Sales and Commercial teams to address competitive narratives and identify opportunities to elevate voices within the team.
• Own & iterate on the editorial calendar, production pipeline & contents/formats: blog, thought leadership, case studies, whitepapers, videos, etc.
• Track performance and tie content to measurable business outcomes: pipeline influence, deal progression, revenue acceleration - not just traffic metrics.

Who you are

• 7 years in B2B content, product marketing, or brand strategy, including 2+ years of seniority/lead capacity.
• Experience in fintech, payments, SaaS, or a related regulated industry.
• Strong strategic thinking combined with hands‑on execution.
• Comfortable translating technical concepts into compelling narratives.
• Data‑driven and commercially minded.
• Experienced in working cross‑functionally at senior levels.

Our Fantastic Benefits (varies by location)

• 20 to 30 days of holiday to support a healthy work‑life balance.