Senior Media Relations Executive in Stoke-on-Trent

Stoke-on-Trent Full-Time 35000 - 38000 £ / year (est.) No working from home possible

At a Glance

Tasks: Developing media relations strategies and creating high-quality content like press releases and case studies.
Company: A leading manufacturing organisation in Tamworth, established for over 30 years.
Benefits: 31 days holiday, healthcare cash plan, life assurance, and up to 5 extra unpaid holiday days.
Other info: This is an office-based position with working hours from 8:30am to 5:00pm.
Why this job: Join a growing team and take ownership of media relations for well-established brands.
Qualifications: Significant experience in Media Relations or PR, with outstanding copywriting skills required.

The predicted salary is between 35000 - 38000 £ per year.

Our client, a leading and expanding manufacturing organisation, established for over 30 years in Tamworth, is seeking a Senior Media Relations Executive to join their well-established team. This is an excellent opportunity for an experienced PR and communications professional to join a highly successful and growing organisation, taking ownership of media relations activity across a portfolio of well-established brands.

Salary is between £35,000 to £38,000 depending on experience. Hours of work are 8:30am to 5:00pm Monday to Friday. Please note this is an office-based position. Benefits include:

31 days holiday including Bank Holidays
Paycare - A Healthcare Cash Plan (Discounts available and access to a 24-hour Doctor)
Life Assurance x 2
Up to 5 days extra unpaid holiday available at a salary sacrifice

As the Senior Media Relations Executive, you will be:

Developing and delivering media relations strategies aligned with wider business objectives.
Creating high-quality content including thought leadership articles, technical features, press releases, case studies, award submissions and business updates.
Identifying and developing compelling stories from across the organisation.
Building and maintaining strong relationships with journalists, editors and key industry publications.
Managing media outreach campaigns to secure high-value coverage across trade and digital media.
Monitoring media activity, industry trends and competitor coverage.
Supporting reputation management initiatives and crisis communication planning.
Managing press office activity and responding to media enquiries.
Collaborating with internal stakeholders to ensure consistent messaging across all communication channels.
Leading PR planning activity and providing strategic communications guidance where required.

We are looking for an experienced communications professional who can demonstrate:

Significant experience in a Media Relations, PR or Communications role.
Outstanding copywriting and editorial skills.
Experience producing content for trade, technical or industry-focused publications.
A proven track record of building successful relationships with journalists and media contacts.
Strong strategic thinking alongside hands-on delivery capability.
Experience developing and executing integrated communications plans.
Excellent stakeholder management and communication skills.
The ability to manage multiple projects and deadlines effectively.
A proactive, self-motivated approach with a keen eye for identifying media opportunities.

Desirable Experience:

Experience within the electrical, construction, manufacturing or technical sectors.
Knowledge of reputation management and crisis communications.
Understanding of the trade media landscape.
Experience uncovering and developing stories that enhance brand visibility and reputation.