Location: Midlands Based / National Territory
Territory: UK & Ireland
Benefits: Company Van, Phone & Laptop
Job Type: Full-Time, Permanent
Are you an experienced Sales Manager from the furniture, recliner, seating or upholstered furniture industry?
National Sales Manager – Furniture, Recliners & Seating (B2B Dealer Sales)
£60,000–£65,000 Basic + £15,000 OTE | Potential £80,000 Total Package
Location: Midlands Based / National Territory
Territory: UK & Ireland
Benefits: Company Van, Phone & Laptop
Job Type: Full-Time, Permanent
Are you an experienced Sales Manager from the furniture, recliner, seating or upholstered furniture industry?
Do you have experience developing sales through independent retailers, furniture dealers, distributors, stockists or reseller networks?
We are recruiting for an exciting, newly created National Sales Manager position with an established UK manufacturer of specialist seating and furniture.
This opportunity could suit someone currently working as a National Sales Manager, Regional Sales Manager, Area Sales Manager, Head of Sales or an ambitious senior sales professional ready to take the next step into national leadership.
You do not need a background in healthcare or mobility. We are particularly interested in people with strong commercial experience selling furniture, recliners, chairs, sofas, upholstery or seating products through B2B dealer and distributor channels.
The Opportunity
Reporting directly to the Managing Director, you will take responsibility for growing sales across the UK and Ireland, leading an established team of three field-based sales professionals.
This is initially a hands‑on leadership role, combining national sales management with direct responsibility for key dealer and distributor accounts across the Midlands.
You will have the opportunity to influence commercial strategy, develop the existing sales team, expand dealer relationships and identify new growth opportunities.
As the business continues to grow, there is genuine scope for the position to evolve into a more strategic national sales leadership role.
Key Responsibilities
- Lead, coach and develop a team of three field-based sales professionals across the UK and Ireland.
- Develop and implement sales strategies to increase revenue and market share.
- Manage and grow relationships with furniture dealers, distributors, independent retailers, specialist stockists and buying groups.
- Personally manage key accounts and develop new business across the Midlands.
- Identify opportunities to win back dormant customers and competitor accounts.
- Increase product penetration and sales performance within existing dealer networks.
- Support regional salespeople through joint customer visits, coaching and performance management.
- Negotiate commercial agreements and develop long‑term customer relationships.
- Monitor sales performance, pipelines, forecasts and CRM activity.
- Work closely with the Managing Director on commercial strategy and future business growth.
Who Are We Looking For?
We are keen to hear from commercially driven sales professionals with experience in one or more of the following sectors:
- Furniture manufacturing and wholesale
- Recliner chairs, rise‑and‑recline chairs and motion furniture
- Sofas, upholstery and soft furnishings
- Ergonomic seating and office chairs
- Domestic, commercial or specialist seating
- Furniture distribution and dealer networks
- Mobility, rehabilitation and healthcare seating
- Care home furniture and specialist equipment
Ideal Experience
- Proven B2B sales experience selling through dealers, distributors, independent retailers or reseller networks.
- Experience managing national or regional sales territories.
- Previous responsibility for sales teams, or demonstrable experience coaching and developing salespeople.
- Strong key account management, business development and negotiation skills.
- A track record of growing existing accounts and winning new business.
- Commercial understanding of manufacturer‑to‑dealer or distributor sales models.
- Ability to build effective relationships with business owners, retail buyers and senior decision‑makers.
- Willingness to travel nationally, with regular activity across the Midlands.
- Full UK driving licence.
Candidates from the general furniture and recliner industry are strongly encouraged to apply. Healthcare experience is not essential.
What's on Offer?
- £60,000–£65,000 basic salary, negotiable depending on experience.
- £15,000 on‑target bonus, giving potential total earnings of £75,000–£80,000.
- Company van.
- Company phone and laptop.
- Established manufacturer with an existing customer base and dealer network.
- Direct access to the Managing Director.
- Opportunity to shape and develop a national sales operation.
- Long‑term progression into a more strategic senior leadership position.
Interested?
- If you have a background in furniture, recliners, seating or related products and understand how to develop B2B sales through dealers and distributors, we would be keen to hear from you.
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