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- Tasks: Create engaging web experiences to convert cold audiences into loyal customers.
- Company: Join a fast-growing marketplace redefining pet care and travel.
- Benefits: Competitive salary, diverse team, and a mission-driven culture.
- Why this job: Make a real impact in a high-growth environment while helping pets and their owners.
- Qualifications: Experience in web optimisation and data analysis; strong communication skills.
- Other info: Opportunity for career growth in a dynamic, innovative company.
The predicted salary is between 47000 - 55000 £ per year.
TrustedHousesitters is a fast growing, direct‑to‑consumer marketplace that is redefining pet care and travel. We’re on a mission to make travel work better for pets, for their people, and for the global community of animal lovers who look after them. Our goal is to grow to 1 million members and make TrustedHousesitters the world’s most‑loved travel solution for pet people.
The Role: We’re hiring a Senior Web & CRO Manager to turn cold audiences into customers through engaging, data‑led web experiences. You’ll work directly in our CMS (Builder.io) and collaborate with Marketing, Product, Design and Engineering to launch, test and refine website experiences that drive more new customers to join our platform.
What you’ll do:
- Experimentation & Conversion Optimisation: Develop and run experiments across website content to drive uplifts in conversion. Own the CRO experimentation roadmap and build a program that delivers measurable impact.
- Experience Design & Site Optimisation: Shape engaging web experiences that help cold audiences understand and value our proposition. Ensure website performance, mobile responsiveness, and accessibility standards are maintained.
- Capture Inbound Marketing Traffic: Partner with marketing channels to build landing pages and entry experiences that match audience intent. Personalise website journeys to maximise resonance.
- Roadmap Ownership & Prioritisation: Own the marketing website roadmap, collaborating with marketing partners to understand requests and requirements.
- Data Analysis & Implementation: Do your own analytics, collaborate with the Data team to spec and implement new tracking, and be confident using BI tools like Looker or Tableau.
Who We’re Looking For:
- Web/CRO Proficiency: Significant demonstrable experience working in Website Conversion Rate Optimisation, Growth Marketing or related fields.
- Technical / CMS Experience: Hands‑on experience with website builders and CMS platforms (Builder.io/Prismic is a plus).
- Fluent in Experimentation: Run countless experiments before and define testing frameworks that help us scale faster.
- Data Literate: Strong grasp of relevant analytics concepts and the ability to self‑serve.
- Excellent Verbal & Written Communicator: Translate complex domain‑specific concepts to non‑expert audiences.
- T‑shaped Marketer: Broad exposure to other areas of marketing for effective collaboration.
- Commercially Aware: Understand how a business makes money and contribute to growth.
- Thrive in Ambiguity: Comfortable working in a high‑growth, fast‑moving environment that is constantly evolving.
- Driven & Curious: Seek ways to improve performance, challenge assumptions and take things to the next level.
- Bias to Action and Impact: Value shipping fast over polishing endlessly.
- Constantly Learning: Stay up‑to‑date with recent trends and operate at the forefront of your field consistently.
Bonus if You Have:
- Experience working in a variety of business environments, particularly within fast paced start/scale‑ups, marketplaces, travel or pets.
- Proficiency with data exploration tools like Mode, Looker, Amplitude.
- Enthusiasm for learning SQL and/or prior experience is also a major plus.
- Experience utilising behavioural science techniques to connect with audiences.
£55,000 - £65,000 a year. If you’re ready to join us on our mission to become the most loved pet travel solution, we’d love to hear from you!
Senior Web & CRO Manager employer: Trusted Housesitters Group
Contact Detail:
Trusted Housesitters Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Web & CRO Manager
✨Tip Number 1
Get to know the company inside out! Research TrustedHousesitters, their mission, and their community. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your experience in web optimisation and conversion strategies. Be ready to discuss how you can contribute to their growth goals.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement about the role can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Senior Web & CRO Manager
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for pet care and travel! In your application, share why you’re excited about joining TrustedHousesitters and how our mission resonates with you. A personal touch can really make your application stand out.
Tailor Your Experience: Make sure to highlight your relevant experience in web optimisation and conversion rate strategies. We want to know how your skills align with the role of Senior Web & CRO Manager, so don’t hold back on showcasing your achievements!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your ideas and experiences. Remember, we’re looking for someone who can translate complex concepts into engaging messages, so show us you can do that right from the start!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our community from the get-go!
How to prepare for a job interview at Trusted Housesitters Group
✨Know Your Stuff
Before the interview, dive deep into TrustedHousesitters' mission and values. Understand their marketplace and how they connect pet owners with sitters. This will help you articulate how your experience in web and CRO can directly contribute to their goals.
✨Showcase Your Experiments
Be ready to discuss specific experiments you've run in the past. Highlight the methodologies you used, the results you achieved, and how those experiences can translate to driving conversions for TrustedHousesitters. Concrete examples will make you stand out!
✨Data is Your Best Friend
Brush up on your data analysis skills! Be prepared to talk about how you've used analytics tools like Looker or Tableau in previous roles. Show them that you're not just a creative thinker but also someone who can back up decisions with solid data.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current challenges in conversion optimisation or how they envision the future of their website. This demonstrates your proactive mindset and genuine enthusiasm for the position.
