Paid Media Executive

TrustedHousesitters is a fast growing, direct-to-consumer marketplace that is redefining pet care and travel. We’re on a mission to make travel work better for pets, for their people, and for the global community of animal lovers who look after them. We’ve built something pretty special: a trusted place where pet owners and sitters connect to keep pets happy at home while their humans explore the world. Our goal is to grow to 1 million members and make TrustedHousesitters the world’s most-loved travel solution for pet people.

We’re looking for a hands‑on Paid Media Exec to help us scale user acquisition as part of a small, growing team. Day‑to‑day, you’ll be responsible for helping the Paid Media Leads deliver at pace: setting up new campaigns, analysing performance and implementing iterative optimisations.

What you’ll do:

• Campaign build and optimisation: Set up, QA and optimise campaigns across Meta Ads, Google Ads and more. Maintain naming, UTMs and hygiene.
• Data analysis: Conduct in-depth analysis, combining multiple sources (not just in‑platform data), to help the team make better strategic and tactical decisions.
• Experimentation: Run A/B tests on copy, creative, audience and bid strategies. Maintain a test log with hypotheses, outcomes and actions.
• Process and QA: Own pre‑flight and post‑flight checklists. Keep documentation, playbooks and issues trackers up to date.
• Market and platform awareness: Stay current on platform changes, policies and tactics. Suggest small pilots when a change is material.
• Budget pacing: Monitor daily pacing, surface risks and opportunities, propose reallocations by channel, campaign or geo.
• Measurement and tracking: Ensure pixels, events and conversions are firing. Keep UTMs consistent and dashboards aligned to a single source of truth.
• Write performance reports: Produce written performance snapshots with clear insight analysis and next steps.
• Research & ideation: Turn customer insight, search query data and broader industry/competitor research into keyword themes, audience hypotheses and creative testing opportunities across search, video and social.
• Creative strategy & concepting: Develop hypothesis‑led creative briefs and manage a prioritised ideas backlog.

Who you are:

• Paid media proficiency: You know how to use various paid media platforms. You’re able to set up campaigns, troubleshoot technical issues and have experience with larger, scale‑up sized media budgets.
• Confident with data: You have experience working with data and in‑house Data teams. You’re aware of relevant analytical concepts and how we can (and can’t) measure the impact of marketing.
• Experience working with creative teams: you’ve written creative briefs before and collaborated hand‑in‑hand with creative teams to ideate, test and iterate on creative concepts that drive performance objectives.
• Excellent verbal & written communicator: you can translate complex domain‑specific concepts to non‑experts and understand the level of detail/context that is required for different audiences.
• T‑shaped marketer: Alongside specialising in your field, you ideally have some exposure to other areas of marketing, enabling effective collaboration and contribution to multi‑channel strategies.
• Thrive in ambiguity: You’re comfortable working in a high‑growth, fast‑moving environment that is constantly evolving.
• Driven & curious: You want to understand how and why things work (or why they don’t). You proactively seek out ways to improve performance, challenge assumptions and strive to take things to the next level.
• Bias to action and impact: You value shipping fast over polishing endlessly - not because you cut corners, but because you optimise for learning and iteration.
• Commercially conscious: You’re curious about how a business makes money, and want to know how you and other teams contribute to growing it.
• Constantly learning: You’re always seeking to develop your skillset, both within your role and in adjacent areas.

Bonus if you have:

• Experience working in a variety of business environments, particularly within fast‑paced start/scale‑ups, marketing agencies, marketplaces, travel or pets.
• Proficiency with data exploration tools: e.g. using Looker Explores to analyse data and enthusiasm for learning some basic SQL.
• Exposure to using behavioural science techniques to connect with audiences.

Benefits:

• Fully remote work
• Generous equity options
• Discretionary 10% annual bonus scheme
• 25 days holiday annually plus bank holidays and Christmas to New Year closure
• Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters
• Premium TrustedHousesitters pet owner and sitter membership
• Access to Spaces (co‑working) Locations across the globe
• Monthly working from home stipend
• Macbook
• Find a rescue pet to join your family and we’ll cover the adoption fees
• Quarterly all‑expenses paid meet‑up and team events throughout the year
• Costs of personal development resources covered
• Bupa Health Insurance and Dental Insurance plan
• SimplyHealth Healthcare Cash plan
• Weekly virtual yoga sessions
• Recruitment Referral Bonus

If you’re ready to join us on our mission to become the most loved pet travel solution, we’d love to hear from you!