Paid Media Executive in London

TrustedHousesitters is a fast growing, direct-to-consumer marketplace that is redefining pet care and travel. We are on a mission to make travel work better for pets, their people, and the global community of animal lovers who look after them. Our goal is to grow to 1 million members and make TrustedHousesitters the world’s most-loved travel solution for pet people.

We are looking for a hands-on Paid Media Exec to help us scale user acquisition as part of a small, growing team. Day-to-day, you will be responsible for helping the Paid Media Leads deliver at pace: setting up new campaigns, analysing performance and implementing iterative optimisations.

What you’ll do:

• Campaign build and optimisation: Set up, QA and optimise campaigns across Meta Ads, Google Ads and more. Maintain naming, UTMs and hygiene.
• Data analysis: Conduct in-depth analysis, combining multiple sources to help the team make better strategic and tactical decisions.
• Experimentation: Run A/B tests on copy, creative, audience and bid strategies. Maintain a test log with hypotheses, outcomes and actions.
• Process and QA: Own pre-flight and post-flight checklists. Keep documentation, playbooks and issues trackers up to date.
• Market and platform awareness: Stay current on platform changes, policies and tactics. Suggest small pilots when a change is material.
• Budget pacing: Monitor daily pacing, surface risks and opportunities, propose reallocations by channel, campaign or geo.
• Measurement and tracking: Ensure pixels, events and conversions are firing. Keep UTMs consistent and dashboards aligned to a single source of truth.
• Write performance reports: Produce written performance snapshots with clear insight analysis and next steps.
• Research & ideation: Turn customer insight, search query data and broader industry/competitor research into keyword themes, audience hypotheses and creative testing opportunities across search, video and social.
• Creative strategy & concepting: Develop hypothesis-led creative briefs and manage a prioritised ideas backlog.

Who you are:

• Paid media proficiency: You know how to use various paid media platforms. You’re able to set up campaigns, troubleshoot technical issues and have experience with larger, scale-up sized media budgets.
• Confident with data: You have experience working with data and in-house Data teams. You’re aware of relevant analytical concepts and how we can measure the impact of marketing.
• Experience working with creative teams: You’ve written creative briefs before and collaborated with creative teams to ideate, test and iterate on creative concepts that drive performance objectives.
• Excellent verbal & written communicator: You can translate complex domain-specific concepts to non-experts and understand the level of detail/context required for different audiences.
• T-shaped marketer: Alongside specialising in your field, you ideally have some exposure to other areas of marketing, enabling effective collaboration and contribution to multi-channel strategies.
• Thrive in ambiguity: You’re comfortable working in a high-growth, fast-moving environment that is constantly evolving.
• Driven & curious: You want to understand how and why things work. You proactively seek out ways to improve performance, challenge assumptions and strive to take things to the next level.
• Bias to action and impact: You value shipping fast over polishing endlessly.
• Commercially conscious: You’re curious about how a business makes money and want to know how you and other teams contribute to growing it.
• Constantly learning: You’re always seeking to develop your skillset, both within your role and in adjacent areas.

Bonus if you have:

• Experience working in a variety of business environments, particularly within fast-paced start/scale-ups, marketing agencies, marketplaces, travel or pets.
• Proficiency with data exploration tools.
• Exposure to using behavioural science techniques to connect with audiences.

Benefits:

• Fully remote work
• Generous equity options
• Discretionary 10% annual bonus scheme
• 25 days holiday annually plus bank holidays and Christmas to New Year closure
• Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters
• Premium TrustedHousesitters pet owner and sitter membership
• Access to co-working locations across the globe
• Monthly working from home stipend
• Macbook
• Find a rescue pet to join your family and we’ll cover the adoption fees
• Quarterly all-expenses paid meet-up and team events throughout the year
• Costs of personal development resources covered
• Bupa Health Insurance and Dental Insurance plan
• Weekly virtual yoga sessions
• Recruitment Referral Bonus

If you’re ready to join us on our mission to become the most loved pet travel solution, we’d love to hear from you!