At a Glance
- Tasks: Drive B2B marketing strategies using AI tools to enhance sales enablement and customer engagement.
- Company: Dynamic tech company focused on innovative B2B solutions and a collaborative culture.
- Benefits: Flexible working hours, free meals, health insurance, and a dedicated training budget.
- Other info: Enjoy a vibrant work environment with plenty of social activities and career growth opportunities.
- Why this job: Join a forward-thinking team and shape the future of B2B marketing with cutting-edge technology.
- Qualifications: 3-5 years in product marketing, preferably in B2B SaaS, with a strong grasp of AI tools.
The predicted salary is between 63000 - 77000 £ per year.
About the Role
We're hiring a B2B Product Marketing Manager to help make our B2B GTM motion smarter, sharper, and faster. You'll take our existing positioning and help it show up everywhere B2B touches the market, and help run the engine that turns market signal back into stronger positioning, sharper messaging, and better deals. This is a role for the AI-native era of Product Marketing. We're looking for someone comfortable with that shift: confident using AI tools to support enablement and competitive intelligence workflows, and keen to develop those skills further.
Responsibilities
- Sales enablement as a living system: Maintain and continuously improve the B2B enablement library, using AI-powered systems that let revenue teams (Sales, CS) self-serve playbooks, pitch decks, competitive comparisons, customer stories, and battlecards. Help move enablement from one-off asset production towards automated, always-current systems.
- The B2B intelligence loop: Run and maintain the automations (e.g. in Gong) that turn sales calls, win/loss, CSM signal, and competitor moves into structured insight on a regular cadence. Track whether enablement is being used and landing, and feed that signal back to the Lead PMM to inform messaging, assets, and upstream product conversations. Contribute customer research, sales signal, and market trends into the team's wider point of view.
- Expression of B2B positioning across every surface: Take the positioning owned by the GTM Strategy & Growth Leads and help it land consistently across every key touchpoint in the customer journey. Feed signal back when something isn't landing or when new opportunities emerge.
- Automated collateral systems: Use and iterate on AI-assisted workflows that produce, update, and personalise battlecards, one-pagers, vertical decks, and RFP responses at deal speed.
Qualifications
- 3-5 years in product marketing, with B2B SaaS experience selling to enterprise or mid-market. Bonus if you've sold into L&D, HR, or learning categories.
Required Skills
- AI-fluent: you reach for AI to raise the quality and speed of your output, and you're keen to build your skills in systems and automations, not just one-off prompts.
- Confident across the modern PMM stack: conversational intelligence tools (Gong or equivalent), workflow automation, AI tooling.
- Experience contributing to sales enablement, with an interest in measuring adoption and impact.
- Comfortable working at pace within an established cadence, with regular check-ins with the Lead PMM.
Pay range and compensation package
Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit. You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area. They offer a great Private Health Insurance scheme. There is a dedicated training budget to ensure our employees can continuously grow and progress in their careers. They like to support their teams with their work-life balance so they offer flexible working hours and a hybrid model of working. They offer enhanced maternity and paternity leave (depending on location). Staying connected as a team is very important to them, so we have lots of social activities for you to join such as team lunches, Thursday socials, quarterly team, and company events.
B2B Product Marketing Manager in Slough employer: Trust In SODA
Trust In SODA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within one of Europe's largest Kubernetes projects. Employees benefit from extensive growth opportunities, including AWS and CKA certification, while enjoying the flexibility of a hybrid working environment that promotes work-life balance and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Product Marketing Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trust In SODA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trust In SODA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trust In SODA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trust In SODA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Product Marketing Manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trust In SODA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trust In SODA:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trust In SODA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trust In SODA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trust In SODA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trust In SODA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
