EMEA Marketing Manager in London

Contract Hire - Looking to hire ASAP

Duration: 6 months with a view to extend

Location: London, Kings Cross - 3 days in office, 2 days remote working

Rate: £370 - £450 per day, on a PAYE Model - 15% additional bonus

Summary: We are looking for a driven, detail-oriented EMEA Marketing Manager to plan, curate and deliver field marketing programmes that drive enterprise adoption and growth of Meta's business messaging solutions (WhatsApp, Messenger, Instagram Direct) across the UK and EMEA. In this role, you will own planning and delivery of flagship and regional events, multi-channel campaigns, speaker programmes, and narrative-led content that positions Meta as the leader in business messaging. You will work in close partnership with enterprise sales and cross-functional teams, turning strategic direction into tangible in-market impact. The ideal candidate is a resourceful, hands-on planner who thrives managing complex, multi-stakeholder programmes in a fast-paced environment and is energised by bringing ambitious marketing moments to life.

Responsibilities:

• Own end to end planning and execution for regional and global business messaging moments - curating agendas and content, managing speaker programmes, overseeing client invitation strategy, managing logistics or directing execution teams, and driving post-event activation.
• Execute integrated marketing campaigns that deliver impact across the full marketing ecosystem - with a strong focus on events, enterprise pipeline generation and digital campaigns, content marketing, and sales enablement - ensuring on-time delivery and high-quality output.
• Develop and produce narrative-led marketing content (case studies, one-pagers, digital assets, email campaigns, social posts) that communicates the value of business messaging solutions to enterprise audiences.
• Manage day-to-day coordination with cross-functional partners (product marketing, sales, partnerships, creative, comms) to ensure alignment on messaging, timelines, and deliverables.
• Track and report on campaign performance against established KPIs; compile insights and recommendations to inform future program optimisation.
• Maintain marketing calendars, project trackers, and operational workflows to keep programs on track across multiple markets and stakeholders.
• Research industry trends, competitor activities, third-party event and sponsorship opportunities, and emerging use cases in business messaging and AI to inform content development and campaign planning.
• Support budget tracking and vendor management, ensuring marketing spend is allocated effectively and invoices are processed on time.

The expertise we are looking for:

• Enterprise/Field Marketing Experience: Specifically, candidates should have a background in enterprise software or SaaS companies, with a focus on field marketing to manage events and campaigns.
• Event Marketing Expertise: This is a significant portion of the role (approx. 60%), requiring proficiency in planning and executing events ranging from 50-person roundtables to 300-person gatherings, both virtually and in-person.
• Stakeholder & Project Management: The role requires someone who can connect the dots, manage multiple stakeholders, and handle day-to-day coordination in a fast-paced, matrixed environment without needing handholding.
• 7+ years of experience in B2B field marketing or enterprise marketing, preferably in technology companies.
• Experience executing multi-channel marketing campaigns (content, digital, email, events) from brief through delivery.
• Experience using data and reporting tools to measure campaign effectiveness and inform optimisation.
• Strong project management skills with experience coordinating multiple workstreams, deadlines, and stakeholders simultaneously.
• Experience working cross-functionally with sales, product, and creative teams.
• Clear, concise communication skills - both written and verbal - with the ability to translate technical product capabilities into compelling marketing materials.
• Comfort working in a fast-paced, matrixed environment across multiple time zones with evolving priorities.
• Proactive, self-starter mindset with strong attention to detail.

Preferred Qualifications:

• Experience with third-party sponsorship management and event partnerships (eg, Gartner, MWC, industry conferences).
• Track record of scaling regional activations across multiple markets (adapting content, formats, and messaging for different audiences).
• Familiarity with narrative-led B2B marketing - structuring content around business outcomes rather than product feature.
• Experience in business messaging, conversational commerce, or enterprise communications.
• Experience producing video content and case studies for enterprise sales enablement.
• Experience working across EMEA markets with an understanding of regional nuances.
• Experience with marketing automation platforms and CRM tools (eg, Salesforce).
• Experience managing speaker programmes - sourcing speakers, managing abstracts, and briefing executives.
• Familiarity with AI-driven marketing tools or platforms.