Global B2B Campaigns Manager

We're partnering with a leading global Ed Tech company that is transforming the way people learn through technology, AI and digital innovation.

With millions of users worldwide and a strong international presence, the business has established itself as a category leader within online learning.

About the Role

As they continue to scale their B2B offering, they're looking to hire a Global B2B Campaigns Manager to own and accelerate demand generation efforts across key international markets.

This is a highly visible position sitting at the heart of the B2B marketing function.

The successful candidate will take ownership of campaigns and programmes designed to generate, nurture and convert high-quality pipeline, working closely with Sales, Product Marketing and Revenue teams.

Responsibilities

• Own the execution and optimisation of global B2B demand generation campaigns.
• Drive pipeline growth across targeted accounts and strategic segments.
• Design and execute ABM/ABX campaigns focused on engaging buying committees and accelerating account progression.
• Utilise intent data, CRM insights and engagement signals to identify high-priority opportunities.
• Build and manage campaigns within marketing automation platforms, ensuring strong reporting, attribution and lead management processes.
• Partner with paid media and content teams to maximise channel performance across Linked In, search, webinars, whitepapers and case studies.
• Leverage AI tools and workflows to improve campaign efficiency, testing and performance.
• Monitor and analyse campaign effectiveness, providing actionable recommendations to improve ROI and pipeline contribution.
• Work closely with Sales and Customer Success teams to support pipeline conversion and account growth.
• Contribute to sales enablement initiatives through account intelligence, campaign insights and supporting content.

Qualifications

• Proven experience owning B2B demand generation strategy and pipeline delivery.
• Strong background in Saa S, technology, Ed Tech or another high-growth B2B environment.
• Hands‑on experience designing and managing ABM/ABX programmes.
• Strong knowledge of marketing automation platforms, ideally Hub Spot.
• Experience measuring campaign success through attribution, engagement and pipeline metrics.
• Demonstrated use of AI tools to enhance campaign execution and marketing performance.
• Strong analytical and commercial mindset.
• Experience collaborating closely with Sales and Revenue teams.
• Excellent communication and stakeholder management skills.
• Highly organised, proactive and comfortable operating in a fast‑paced environment.
• Required Skills
• Proven experience owning B2B demand generation strategy and pipeline delivery.
• Strong background in Saa S, technology, Ed Tech or another high-growth B2B environment.
• Hands‑on experience designing and managing ABM/ABX programmes.
• Strong knowledge of marketing automation platforms, ideally Hub Spot.
• Experience measuring campaign success through attribution, engagement and pipeline metrics.
• Demonstrated use of AI tools to enhance campaign execution and marketing performance.
• Strong analytical and commercial mindset.
• Experience collaborating closely with Sales and Revenue teams.
• Excellent communication and stakeholder management skills.
• Highly organised, proactive and comfortable operating in a fast‑paced environment.
• Preferred Skills
• Experience in a high-growth B2B environment.
• Strong knowledge of marketing automation platforms, ideally Hub Spot.
• Demonstrated use of AI tools to enhance campaign execution and marketing performance.
• Pay range and compensation package

Competitive salary and comprehensive benefits package.

Equal Opportunity Statement

If you're passionate about building scalable demand generation programmes, leveraging AI to drive performance, and helping a high-growth technology business accelerate its B2B growth, we'd love to hear from you.

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