B2B Product Marketing Director | High-Growth SaaS/EdTech
We're partnering with a fast-growing, international technology business on the search for their first dedicated B2B Product Marketing Director. This is a high-impact leadership role, reporting into the commercial leadership team, with responsibility for defining and building the B2B product marketing function from the ground up.
The business has a strong presence in the mid-market and is now investing heavily in scaling its enterprise offering. This role will sit at the centre of that journey, shaping commercial strategy, go-to-market positioning, pricing, packaging, and enterprise growth.
What you'll own
- Defining B2B Ideal Customer Profiles (ICP) and market segmentation strategy
- Developing pricing and packaging models that support customer expansion and enterprise growth
- Owning B2B positioning, messaging, and value proposition development
- Creating a deep understanding of enterprise buying processes and stakeholder dynamics
- Leading competitive intelligence, market insights, and win/loss analysis
- Building sales enablement frameworks and customer-facing messaging
- Driving go-to-market strategy and launch planning for new products and commercial initiatives
What we're looking for
- Significant B2B Product Marketing experience at Director level
- Background within SaaS, technology, EdTech, or subscription-based businesses
- Strong expertise in enterprise sales cycles, buyer journeys, pricing, and packaging strategy
- Experience supporting both mid-market and enterprise customer segments
- Ability to thrive in a scale-up environment and build functions from scratch
- Commercially minded with a data-driven approach to strategic decision-making
- Comfortable operating as an individual contributor initially, with the opportunity to build a team over time
- Experience leveraging AI tools to enhance productivity and decision-making
- Opportunity to build and shape an entire function
- Significant visibility and influence across the business
- Work alongside senior leadership to define enterprise growth strategy
- Fast-paced, high-growth international environment
- Clear opportunity to scale a team as the business grows
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B2B Product Marketing Leader (Director Level) employer: Trust In SODA
As a leading employer in the tech industry, we offer a dynamic work environment that fosters innovation and collaboration. Our London office provides a hybrid working model, allowing for flexibility while being part of a vibrant team dedicated to delivering impactful solutions. We prioritise employee growth through continuous learning opportunities and support, making this an ideal place for professionals looking to advance their careers in solution architecture.
