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- Tasks: Lead B2B marketing for the Gaming vertical across EMEA and execute innovative marketing programmes.
- Company: Join Meta, a leader in tech and gaming innovation.
- Benefits: Competitive daily rate, hybrid working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and collaboration in a fast-paced environment.
- Why this job: Make an impact in the gaming industry while working with cutting-edge technology.
- Qualifications: 8+ years in B2B marketing, ideally within gaming or tech sectors.
The predicted salary is between 35000 - 50000 £ per year.
Start Date: ASAP
Duration: 12 Months
Location: Hybrid Working - 3 days per week in London office, 2 days remote working
Rate: £350 - £500 per day, on a PAYE Model
Summary
We are seeking an experienced B2B marketer to lead business marketing for the Gaming vertical across EMEA. You will develop and execute integrated marketing programs that engage gaming companies, publishers, advertisers, and key industry organizations. This role requires a strategic thinker with a passion for gaming, strong storytelling skills, and the ability to deliver measurable impact through multi-channel marketing. You will be marketing to a highly sophisticated audience of performance marketers and digital-native companies focused on growth and scale. The ideal candidate understands the needs and mindset of these businesses and can design and deliver marketing initiatives that resonate with them.
Responsibilities
- Partner with business teams to deliver best-in‑class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.
- Develop and execute multi‑country integrated marketing programs with a focus on gaming industry priorities.
- Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.
- Design and run marketing initiatives and programs that appeal to digital‑native, growth‑focused companies and performance marketers.
- Collaborate with internal teams and external agencies to ensure high‑quality delivery.
- Project manage and drive marketing initiatives from ideation to execution.
- Hypothesize, test, measure, optimise, and scale Meta’s marketing initiatives for gaming.
- Innovate and challenge the status quo to elevate impact across the region.
The expertise we are looking for
- Strong B2B marketing experience (not just B2C gaming experience)
- Proven track record in performance operations
- Ability to ramp up quickly and work independently in a newly formed team.
- 8+ years of experience in B2B marketing, ideally within the gaming industry or tech sector.
- Deep understanding of the gaming ecosystem in EMEA.
- Proven experience driving business results through marketing in EMEA markets.
- Experience marketing to performance marketers, digital‑native companies, and growth‑focused businesses.
- Tech‑savvy, with the ability to understand and communicate digital marketing concepts and solutions.
- Exceptional storytelling and communication skills; ability to simplify complex concepts.
- Creative flair and a track record of bringing fresh ideas to marketing programs.
- Ability to manage multiple initiatives and priorities in a fast‑paced environment.
- Experience working with cross‑functional, international teams.
- Passion for Meta’s mission, technology, and the gaming industry.
- Native or near‑native fluency in English, with outstanding written and verbal communication skills.
Bonus Skills
- Gaming industry familiarity and established gaming industry network
- Experience at big tech companies (e.g., Google, TikTok)
- Strong stakeholder management and cross‑functional collaboration skills
B2B Gaming Marketing Manager – Working for Meta of interest- employer: Trust In SODA
Contact Detail:
Trust In SODA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Gaming Marketing Manager – Working for Meta of interest-
✨Network Like a Pro
Get out there and connect with people in the gaming industry! Attend events, join online forums, and engage on social media. The more you network, the better your chances of landing that B2B Gaming Marketing Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in performance marketing and storytelling. Share specific examples of how you've driven results in past roles – numbers speak volumes!
✨Tailor Your Approach
Every company is different, so do your homework! Understand Meta's mission and values, and tailor your conversations to show how your skills align with their goals in the gaming sector. This will set you apart from the crowd.
✨Apply Through Our Website
Don't forget to apply through our website for the best chance at landing the job! We want to see your application and help you take the next step in your career in the gaming marketing space.
We think you need these skills to ace B2B Gaming Marketing Manager – Working for Meta of interest-
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B gaming marketing role. Highlight your experience in performance marketing and any relevant projects you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share your passion for gaming and how your background makes you the perfect fit for this role. Be sure to mention specific achievements that demonstrate your impact in previous roles.
Showcase Your Creativity: Since we’re all about innovative marketing, don’t hesitate to show off your creative flair! Whether it’s through unique project examples or fresh ideas for campaigns, let us see how you think outside the box.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Trust In SODA
✨Know Your Gaming Stuff
Make sure you brush up on the latest trends and developments in the gaming industry. Understand the key players, emerging technologies, and what makes a successful B2B marketing campaign in this space. This will show your passion and expertise during the interview.
✨Showcase Your Storytelling Skills
Prepare examples of how you've used storytelling in your previous marketing roles. Think about campaigns you've led that resonated with performance marketers or digital-native companies. Be ready to discuss how you can simplify complex concepts to engage your audience effectively.
✨Demonstrate Your Strategic Thinking
Be prepared to discuss your approach to developing integrated marketing programmes. Highlight your experience in project management and how you've successfully driven initiatives from ideation to execution. This will illustrate your ability to think strategically and deliver measurable results.
✨Connect with Meta's Mission
Familiarise yourself with Meta’s mission and values, especially in relation to the gaming ecosystem. Show how your personal passion for gaming aligns with their goals. This connection can set you apart and demonstrate your commitment to contributing to their vision.