Marketing Executive in Thatcham

The Trust for Sustainable Living is a registered charity based near Newbury, Berkshire. At our educational visitor centre, The Living Rainforest, visitors can experience the sights, sounds and smells of a lush tropical rainforest environment. We're looking for an enthusiastic and motivated Marketing Executive to join our small but passionate team. This is a great opportunity for someone who enjoys creating engaging content, developing effective strategic marketing campaigns, and helping to grow an exciting brand. This is a hands-on role, and you will use your marketing expertise and organisational skills to bring ideas to life and drive results. We're looking for a confident communicator with strong marketing experience and a positive, proactive approach.

Primary Responsibilities

• Social Media Growth and Content Creation
  • Lead and manage all social media channels for both the charity and visitor centre, driving strategic planning, content development, audience engagement, and platform growth.
  • Lead the creation of engaging photo and video content that showcases the educational work of The Living Rainforest, bringing the brand to life across multiple platforms.
  • Develop and implement a content strategy, monitoring performance and using data-driven insights to optimise content and engagement where needed.
  • Lead the development and execution of an annual content calendar designed to build audience engagement.
• Branding and Wider Marketing
  • Lead the creation and distribution of engaging newsletters for schools and the general public, promoting educational activities, events and updates while maintaining consistent brand messaging.
  • Ensure the company website features engaging, accurate, and up-to-date content to support marketing campaigns, improve user experience, and strengthen online presence.
  • Lead the design and production of print advertising materials, including leaflets and school promotional material.
  • Lead the creation of engaging and informative signage around our visitor centre, including links to the charity and other offerings.
• Strategic Planning
  • Analyse customer trends and marketing performance data and provide insights and recommendations to improve marketing effectiveness.
  • Grow our online presence, building engaged communities that convert into members, partnerships and advocates for our work.
  • Lead the implementation of a marketing strategy focusing on increasing awareness of our visitor centre and driving greater footfall.
  • Establish strategic partnerships and stakeholders to support brand growth, collaborative campaigns, and wider business objectives.
• Events & Partnerships
  • Support the planning and coordination of events, exhibitions, and promotional activities, particularly within the school holidays including educational resources, workshops and activity books.
  • Build and maintain strong relationships with partners and key stakeholders while assisting in the creation and delivery of marketing materials for collaborations and partnership activities.
  • Work closely with external agencies, media contacts, sponsors, and partners.

Required Skills & Qualifications

• Degree or qualification in Marketing or related field.
• Previous experience in a marketing role.
• Genuine interest in animals, plants, and sustainability education.
• Strong written and verbal communication skills.
• Knowledge of social media platforms and digital marketing tools.

About the Role

• This is a part-time position, working up to 25 hours per week. Salary will be prorated to reflect part-time working.
• The role is based within our centre and offices (5 minutes drive between). It is in a very remote location so driving license and access to a car is essential for this role.

To apply, please provide us with a CV and covering letter so we can learn a little more about you and your experience. We aim to be an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable. The Living Rainforest is committed to safeguarding and promoting the welfare of children, young people and Adults at Risk. Therefore the successful applicant will need to undertake an enhanced Disclosure and Barring Service check for this role.