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- Tasks: Support our agency with advanced tracking and attribution challenges in a freelance role.
- Company: Join a dynamic marketing agency focused on data-driven decision-making.
- Benefits: Enjoy flexible working arrangements and the freedom of freelance work.
- Why this job: Be part of a team that values your expertise in optimising tracking setups.
- Qualifications: Strong knowledge of GA4 and experience with server-side tracking is essential.
- Other info: This is a project-based role, perfect for data-driven problem solvers.
We’re looking for a freelance data analytics expert to support our agency with advanced tracking and attribution challenges. Ideally, you’ll have experience working in a marketing agency environment and a deep understanding of GA4 attribution, server-side tracking, and cross-domain user journey analysis. Our clients' websites are predominantly for lead generation rather than ecommerce, so understanding of attribution and tracking of these types of sites is preferred.
Key Responsibilities:
- Implement and refine GA4 attribution models, ensuring accurate reporting.
- Set up and manage server-side tracking to improve data reliability.
- Track complex user journeys across multiple domains and sessions.
- Identify and troubleshoot tracking discrepancies.
- Work closely with our team to ensure data-driven decision-making.
Essential Skills & Experience:
- Strong expertise in Google Analytics 4 (GA4).
- Experience with server-side tracking implementations.
- Understanding of cross-domain tracking and handling multiple-session journeys.
- Ability to diagnose and resolve tracking issues effectively.
- Familiarity with Google Tag Manager, BigQuery, Looker Studio and JavaScript (preferred but not essential).
This is a freelance, project-based role with flexible working arrangements. If you’re a data-driven problem solver who can help us optimise our tracking setup, we’d love to hear from you. Please respond to this ad with your CV and let us know your day rate.
Data & Analytics Consultant employer: TrunkBBI
Contact Detail:
TrunkBBI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data & Analytics Consultant
✨Tip Number 1
Network with professionals in the data analytics field, especially those who have experience in marketing agencies. Attend industry meetups or webinars to connect with potential colleagues and learn about their experiences.
✨Tip Number 2
Showcase your expertise in GA4 and server-side tracking by creating a portfolio of past projects. Highlight specific challenges you faced and how you overcame them, as this will demonstrate your problem-solving skills.
✨Tip Number 3
Stay updated on the latest trends and updates in data analytics, particularly around GA4 and cross-domain tracking. Follow relevant blogs, podcasts, and forums to ensure you're knowledgeable about current best practices.
✨Tip Number 4
Prepare for potential interviews by practising common questions related to data tracking and analytics. Be ready to discuss your approach to troubleshooting tracking discrepancies and how you would implement effective attribution models.
We think you need these skills to ace Data & Analytics Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Analytics 4, server-side tracking, and cross-domain user journey analysis. Use specific examples from previous roles to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, explain why you are the perfect fit for this freelance role. Mention your familiarity with marketing agency environments and how your skills can help solve their advanced tracking challenges.
Showcase Relevant Projects: If possible, include links or descriptions of past projects where you've implemented GA4 attribution models or managed server-side tracking. This will provide concrete evidence of your capabilities.
Be Clear About Your Day Rate: Since this is a freelance position, clearly state your day rate in your application. Make sure it aligns with your experience and the market rates for similar roles.
How to prepare for a job interview at TrunkBBI
✨Showcase Your GA4 Expertise
Make sure to highlight your experience with Google Analytics 4 during the interview. Be prepared to discuss specific projects where you've implemented GA4 attribution models and how they improved reporting accuracy.
✨Demonstrate Problem-Solving Skills
Since the role involves troubleshooting tracking discrepancies, come prepared with examples of challenges you've faced in previous roles. Explain how you diagnosed and resolved these issues effectively.
✨Understand the Client's Needs
Familiarise yourself with the types of websites the agency works with, particularly those focused on lead generation. Be ready to discuss how your skills can specifically benefit these types of sites.
✨Ask Insightful Questions
Prepare thoughtful questions about the agency's current tracking setup and their goals for data-driven decision-making. This shows your genuine interest in the role and helps you understand how you can contribute.
