Paid Social Manager in Bolton

We’re looking for a talented and ambitious Paid Social Manager to join our Paid Media team full-time. This role is ideal for a specialist highly experienced in owning performance across key accounts, with a desire to continuously develop in terms of growth and personal development.

You’ll be responsible for managing and optimising campaigns, leading day-to-day client relationships, and working closely with the wider Paid Media team to support strategy, innovation, and growth. You’ll collaborate heavily with teams internally alongside a network of freelance specialists, gaining exposure to diverse skillsets and ways of working within a fast-paced, integrated agency environment.

Purpose of the role

To take ownership of day-to-day paid social performance across key client accounts, delivering strong execution, continuous optimisation, and clear performance improvement. This role is designed to provide the experience, exposure, and support needed to grow into a senior leadership role over time.

What you'll do

• Account Ownership & Performance Management
  • Own day-to-day performance across a portfolio of client accounts.
  • Manage campaign setup, execution, and optimisation to deliver against KPIs.
  • Monitor performance closely, proactively identifying risks and opportunities.
  • Ensure campaigns are structured and managed in line with best practice.
• Performance Optimisation
  • Lead ongoing optimisation across campaigns to improve efficiency and scale.
  • Adjust audiences, bidding strategies, placements, and account structures.
  • Use data and insights to drive continuous performance improvements.
• Client Management & Communication
  • Act as a key day-to-day contact for clients across paid social activity.
  • Lead regular client calls, presenting performance updates and actionable insights.
  • Build strong client relationships through clear, confident communication.
  • Collaborate with the Paid Media team on strategic discussions and escalations.
• Strategy Support & Growth
  • Support the development of paid social strategies aligned to client objectives.
  • Contribute ideas and recommendations based on performance data and testing.
  • Assist with campaign planning, launches, and scaling activity.
  • Support new business pitches and audits where required.
• Innovation & Testing
  • Proactively identify new ways to innovate, test, and improve performance.
  • Stay up to date with platform developments and emerging trends.
  • Bring forward new ideas across creative, targeting, and optimisation approaches.
• Creative & Collaboration
  • Work alongside the performance team (PPC, SEO, Data) on integrated campaigns.
  • Work closely with Creative teams to develop high-performing social assets.
  • Collaborate with freelancers and internal teams to deliver best-in-class output.
  • Contribute to a culture of knowledge sharing and continuous improvement.
• Tracking & Measurement
  • Support implementation and maintenance of tracking (Pixel, CAPI, GTM).
  • Ensure data accuracy and strong signal quality.
  • Contribute to structured testing (A/B, incrementality, etc.).

Experience we’re looking for

• Essential
  • 3 - 5 years experience in paid social campaign management.
  • Experience managing multiple client accounts (agency experience preferred).
  • Strong platform knowledge (Meta, TikTok, LinkedIn, Reddit, Snapchat).
  • Proven ability to optimise campaigns and improve performance.
  • Experience in client-facing roles (calls, reporting, insights).
  • Understanding of tracking, attribution, and performance metrics.
• Desirable
  • Exposure to strategy development or planning.
  • Experience supporting pitches or audits.
  • Experience working with or alongside freelancers.

Attributes

• Strong ownership mindset with attention to detail.
• Ambitious and motivated to grow into a senior/lead role.
• Proactive, curious, and solutions focused.
• Confident communicator with both clients and internal teams.
• Passionate about optimisation, testing, and innovation.

In return, you'll get

• Alongside a competitive salary, you will receive:

• 24 days holiday plus 3 days over Christmas.
• An additional day of holiday for each year of service, up to a total of 5 extra days.
• 0.5-day life balance day each month to do whatever you want (excludes December).
• Early finish on a Friday.
• The option to buy an extra week’s holiday per year.
• Private health insurance which covers pre-existing conditions, cancer care and gives cashback for routine optical and dental treatments.
• Life assurance.
• Pension scheme.
• Enhanced maternity and paternity pay.
• A £1,000 payment for referring a new hire.

• Hybrid working and flexibility.
• Access to a personal trainer/nutritionist.
• Free fruit and breakfast.
• Mental health support and access to professional therapists through ‘Spill’.
• Peer feedback and performance reviews tailored personal development plans and objectives.
• Access to industry-accredited professional qualifications through our IPA membership.
• Employee voice, we consult our people on matters affecting them and encourage participation in agency surveys, our suggestions box and employee awards.
• A social buddy upon joining who helps you settle into the agency.
• Monthly agency socials and events put on by our culture committee.
• Lunch & Learn events to gain more understanding of different facets of agency life.

All supported by a culture driven by great work, team collaboration, passion, honesty, and mutual respect for everyone.