At a Glance
- Tasks: Lead brand strategy and marketing execution for a luxury resort.
- Company: Iconic luxury resort with a rich heritage and global standing.
- Benefits: Discounted stays, meals on duty, and access to resort facilities.
- Why this job: Shape the future of a prestigious brand and inspire a high-performing team.
- Qualifications: Proven experience in luxury marketing and strong leadership skills.
- Other info: Exciting opportunity for career growth in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
Trump Turnberry is seeking an exceptional Director of Brand & Marketing to lead and protect one of the most iconic luxury resort and golf brands in the world. This role is responsible for brand strategy, storytelling, marketing execution, and reputation management across accommodation, golf, spa, food & beverage, retail, and resort experiences. Working in close partnership with the General Manager and the Regional Director of Sales & Marketing, the Director of Brand & Marketing ensures that every guest touchpoint reflects Turnberry heritage, ambition, and global standing. This is a senior leadership position requiring strategic vision, commercial awareness, and hands-on excellence in delivering world-class luxury marketing.
Essential Functions
- Own and champion the Trump Turnberry brand, ensuring consistent positioning, tone of voice and visual identity across all channels.
- In conjunction with the Director of Sales & Marketing (DOSM) define the strategic direction of the Resort marketing and communications in line with achieving revenues within each revenue stream of the resort (Rooms, F&B, Spa, Golf and Lands of Turnberry).
- Develop and execute integrated annual marketing plans covering: Rooms & suites, Championship golf & memberships, Spa & Wellness, Food & beverage outlets and Events, weddings, and resort experiences.
- Direct high-quality content creation, including photography, video, editorial, and storytelling that reflects Turnberry’s global status.
- Lead, inspire and develop a high-performing marketing team.
- Own the marketing budget, ensuring effective allocation and strong ROI.
- Track and report on campaign performance, brand health metrics, digital engagement and market impact.
Candidate Specification
- Must be eligible to live and work within the UK.
- Excellent written and spoken communication is essential.
- Proven senior marketing leadership experience within luxury hospitality, resorts, golf, or premium lifestyle brands.
- Strong brand strategy and storytelling capability with a refined understanding of luxury audiences.
- Deep experience across digital marketing, content, PR, and integrated campaigns.
- Commercially minded, with the ability to align brand activity to revenue and demand objectives.
- Confident senior stakeholder manager, comfortable operating at GM, regional, and corporate level.
- Strong people leader with experience building and managing high-performing teams.
Benefits include
- Access to a meal on duty in the staff canteen.
- Turnberry Friends & Family Rooms Programme - discounted room rates at Trump Turnberry, available to you and your family.
- Discounts available at the Food & Beverage outlets and the Golf Professional Shop.
- Resort Facilities – use of the Spa, Gym and Golf facilities (subject to some restrictions).
- Trump Hotels Associate and Friends & Family Rates - discounted room rates at all Trump Properties.
- Uniforms - a uniform will be provided, and items will be laundered at the Company's expense.
- Employee Assistance Programme – offering a range of Employee Assistance Help Lines.
- Ongoing training and development, first-class hospitality training & Apprenticeship programmes are available.
Director of Brand & Marketing in Girvan employer: Trump Turnberry
Contact Detail:
Trump Turnberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand & Marketing in Girvan
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events related to luxury hospitality. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your brand strategy skills in interviews! Prepare examples of how you've successfully managed brand positioning and storytelling in previous roles. We want to see your hands-on excellence in action!
✨Tip Number 3
Don’t forget to research Trump Turnberry thoroughly! Understand their heritage and current marketing strategies. This will help you tailor your approach and demonstrate your genuine interest in the brand during interviews.
✨Tip Number 4
Apply through our website for a smoother process! It shows you're serious about the position and gives us a chance to see your application in the best light. Let’s get you on board!
We think you need these skills to ace Director of Brand & Marketing in Girvan
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your enthusiasm for Trump Turnberry shine through. We want to see how much you care about luxury hospitality and how you can contribute to our iconic brand.
Tailor Your Experience: Make sure to highlight your relevant experience in luxury marketing and brand strategy. We’re looking for someone who understands the nuances of our industry, so be specific about your achievements and how they relate to the role.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Director of Brand & Marketing position.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Trump Turnberry.
How to prepare for a job interview at Trump Turnberry
✨Know the Brand Inside Out
Before your interview, dive deep into Trump Turnberry's brand history, values, and unique selling points. Understand their luxury positioning and how they differentiate themselves in the market. This knowledge will help you articulate how your vision aligns with their brand strategy.
✨Showcase Your Storytelling Skills
As a Director of Brand & Marketing, storytelling is key. Prepare examples of past campaigns where you successfully crafted a narrative that resonated with luxury audiences. Be ready to discuss how you can elevate Turnberry’s storytelling across various channels.
✨Demonstrate Commercial Acumen
Be prepared to discuss how your marketing strategies have directly contributed to revenue growth in previous roles. Bring data and metrics to back up your claims, showing that you understand the importance of aligning brand activity with financial objectives.
✨Engage with the Team Dynamic
This role involves leading a high-performing team, so be ready to talk about your leadership style. Share specific examples of how you've inspired and developed teams in the past, and how you plan to foster a collaborative environment at Trump Turnberry.