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- Tasks: Lead and shape the entire product marketing strategy from scratch.
- Company: Join an ambitious SaaS company in the RegTech/FinTech space, backed by recent investment.
- Benefits: Enjoy a hybrid work model, competitive salary, and the chance to build your own team.
- Why this job: Make a visible impact and influence the company's growth trajectory from day one.
- Qualifications: 7+ years in B2B product marketing, with experience in SaaS and early-stage environments.
- Other info: Work closely with C-suite executives and have true ownership of your role.
The predicted salary is between 78000 - 182000 £ per year.
Location: Central London (West) - Hybrid, 4 days onsite.
Package: up to circa 130k base + bonus
Reporting to: Chief Client Officer (with dotted line to Founders)
TrueNorth are exclusively partnered with an ambitious SaaS company in the RegTech/FinTech space to appoint their first Product Marketing Director. Backed by recent investment, the business is entering a significant scale-up phase and this role is pivotal to shaping its commercial trajectory.
This isn’t a "management-from-afar" leadership role — it’s a hands-on, builder-level opportunity to take charge of the company’s entire product marketing strategy. If you’re looking for full ownership, strategic influence, and the chance to make a visible commercial impact — this one’s for you.
This is a greenfield opportunity to build the function from scratch: define how the product is positioned in the market, overhaul messaging and external assets, align the GTM machine, and bring consistency across channels — all while helping the business tell a much clearer, punchier story about what it does.
The Product Marketing Director will:
- Develop & own the end-to-end product marketing strategy: (Messaging, positioning, persona development, buyer journeys, product-market fit)
- Overhaul external messaging: Right now, customers visit the website and still don’t know what the company does. You’ll fix that.
- Drive go-to-market execution: Full lifecycle product launches, events, webinars, demo scripts, campaign input
- Partner closely with Product, Sales, and Leadership: Influence roadmap, understand the feature set, and craft positioning around value and pain points
- Build for scale: This is a player role now, but as the business grows, you’ll have scope to build and lead a team
This role calls for someone entrepreneurial, commercially astute, and execution-led — someone who’s operated in early-stage environments and knows how to get stuff done without big budgets or huge teams. Additionally, you will have:
- 7+ years’ experience in B2B product marketing, with 5+ in SaaS
- Experience in RegTech, FinTech, or broader Financial Services SaaS and a track record in shaping early-stage brands and messaging in chaotic, high-growth companies (start-ups/scale-ups)
- Proven ability to build the product marketing function from scratch (strategy, execution and beyond)
- Strong storytelling and positioning ability — you’re a translator of features into outcomes
- Experience working directly with Sales and Product teams
- Happy working onsite in London 4 days/week
Bonus points for:
- Understanding of complex, data-driven products (e.g. data reconciliation, compliance tools)
- Experience running product marketing on a shoestring — you know how to prioritise what matters.
Why Join?
- Own the function — Be the architect and executor of the product marketing strategy
- True C-suite access — Work directly with the Chief Client Officer and the Founders
- Impact from day one — Overhaul the external identity of a product with real industry value
- Room to grow — Build the team and evolve the function as the company scales globally
If you’re a strategic product marketer who loves being in the trenches and wants to help a high-potential SaaS company grow upwards and beyond, we’d love to hear from you!
Director of Product Marketing employer: TrueNorth®
Contact Detail:
TrueNorth® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Product Marketing
✨Tip Number 1
Familiarise yourself with the RegTech and FinTech landscapes. Understanding the current trends, challenges, and key players in these sectors will help you speak confidently about how you can shape the product marketing strategy.
✨Tip Number 2
Network with professionals in the SaaS industry, particularly those who have experience in early-stage companies. Engaging with them can provide insights into the unique challenges of building a product marketing function from scratch.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed product messaging and positioning in previous roles. Highlighting your storytelling skills will demonstrate your ability to translate complex features into compelling outcomes.
✨Tip Number 4
Showcase your hands-on approach by sharing experiences where you've executed go-to-market strategies or product launches with limited resources. This will resonate well with the company's need for someone who can thrive in a fast-paced, resource-constrained environment.
We think you need these skills to ace Director of Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B product marketing, particularly in SaaS and RegTech/FinTech. Use specific examples that demonstrate your ability to build product marketing strategies from scratch.
Craft a Compelling Cover Letter: Write a cover letter that showcases your entrepreneurial spirit and execution-led approach. Explain how your past experiences align with the responsibilities of the Product Marketing Director role and how you can impact the company's growth.
Showcase Your Storytelling Skills: In your application, emphasise your strong storytelling and positioning abilities. Provide examples of how you've successfully translated complex features into clear outcomes for customers in previous roles.
Highlight Collaboration Experience: Mention any experience working closely with Sales and Product teams. This role requires partnership across departments, so demonstrating your collaborative skills will be crucial in your application.
How to prepare for a job interview at TrueNorth®
✨Understand the Company and Its Market
Before your interview, make sure to research the company thoroughly. Understand its position in the RegTech/FinTech space, its competitors, and the challenges it faces. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Hands-On Experience
Since this role requires a hands-on approach, be prepared to discuss specific examples from your past where you've built product marketing strategies from scratch. Highlight your ability to drive go-to-market execution and how you've successfully influenced product positioning.
✨Prepare for Strategic Questions
Expect questions that assess your strategic thinking and execution capabilities. Be ready to discuss how you would overhaul messaging and align the go-to-market machine. Think about how you can articulate your vision for the product marketing function in a high-growth environment.
✨Demonstrate Strong Storytelling Skills
As a Product Marketing Director, storytelling is key. Prepare to showcase your ability to translate complex features into clear outcomes. You might be asked to present a mock pitch or messaging strategy, so practice articulating your ideas clearly and compellingly.
