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For Companies At a Glance
- Tasks: Lead and shape the entire product marketing strategy from scratch.
- Company: Join an ambitious SaaS company in the RegTech/FinTech space, backed by recent investment.
- Benefits: Enjoy a hybrid work model, competitive salary, and the chance to build your own team.
- Why this job: Make a visible impact and own the function while working closely with C-suite leaders.
- Qualifications: 7+ years in B2B product marketing, ideally in SaaS, with strong storytelling skills.
- Other info: This is a hands-on role with room for growth as the company scales.
The predicted salary is between 104000 - 156000 £ per year.
Location: Central London (West) - Hybrid, 4 days onsite.
Package: up to circa 130k base + bonus
Reporting to: Chief Client Officer (with dotted line to Founders)
TrueNorth are exclusively partnered with an ambitious SaaS company in the RegTech/FinTech space to appoint their first Product Marketing Director. Backed by recent investment, the business is entering a significant scale-up phase and this role is pivotal to shaping its commercial trajectory.
This isn’t a "management-from-afar" leadership role – it’s a hands-on, builder-level opportunity to take charge of the company’s entire product marketing strategy. If you’re looking for full ownership, strategic influence, and the chance to make a visible commercial impact – this one’s for you.
The Role
This is a greenfield opportunity to build the function from scratch: define how the product is positioned in the market, overhaul messaging and external assets, align the GTM machine, and bring consistency across channels – all while helping the business tell a much clearer, punchier story about what it does.
The Product Marketing Director will:
- Develop & own the end-to-end product marketing strategy: (Messaging, positioning, persona development, buyer journeys, product-market fit)
- Overhaul external messaging: Right now, customers visit the website and still don’t know what the company does. You’ll fix that.
- Drive go-to-market execution: Full lifecycle product launches, events, webinars, demo scripts, campaign input
- Partner closely with Product, Sales, and Leadership: Influence roadmap, understand the feature set, and craft positioning around value and pain points
- Build for scale: This is a player role now, but as the business grows, you’ll have scope to build and lead a team
What We’re Looking For
This role calls for someone entrepreneurial, commercially astute, and execution-led – someone who’s operated in early-stage environments and knows how to get stuff done without big budgets or huge teams. Additionally, you will have:
- 7+ years’ experience in B2B product marketing, with 5+ in SaaS
- Experience in RegTech, FinTech, or broader Financial Services SaaS and a track record in shaping early-stage brands and messaging in chaotic, high-growth companies (start-ups/scale-ups)
- Proven ability to build the product marketing function from scratch (strategy, execution and beyond)
- Strong storytelling and positioning ability – you’re a translator of features into outcomes
- Experience working directly with Sales and Product teams
- Happy working onsite in London 4 days/week
Bonus points for:
- Understanding of complex, data-driven products (e.g. data reconciliation, compliance tools)
- Experience running product marketing on a shoestring – you know how to prioritise what matters.
Why Join?
- Own the function – Be the architect and executor of the product marketing strategy
- True C-suite access – Work directly with the Chief Client Officer and the Founders
- Impact from day one – Overhaul the external identity of a product with real industry value
- Room to grow – Build the team and evolve the function as the company scales globally
If you’re a strategic product marketer who loves being in the trenches and wants to help a high-potential SaaS company grow upwards and beyond, we’d love to hear from you!
Director of Product Marketing employer: TrueNorth®
Contact Detail:
TrueNorth® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Product Marketing
✨Tip Number 1
Familiarise yourself with the RegTech and FinTech landscapes. Understanding the current trends, challenges, and key players in these sectors will help you speak confidently about how you can shape the product marketing strategy.
✨Tip Number 2
Network with professionals in the SaaS industry, particularly those who have experience in early-stage companies. Engaging with them can provide insights into the unique challenges they faced and how you can leverage that knowledge in your role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully built product marketing strategies from scratch. Highlighting your hands-on experience will demonstrate your capability to take ownership and drive results in a fast-paced environment.
✨Tip Number 4
Showcase your storytelling skills by crafting a compelling narrative around your previous work. Being able to translate complex features into clear outcomes will resonate well with the hiring team and illustrate your fit for the role.
We think you need these skills to ace Director of Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B product marketing, particularly in SaaS and RegTech/FinTech. Use specific examples that demonstrate your ability to build product marketing strategies from scratch.
Craft a Compelling Cover Letter: Write a cover letter that showcases your entrepreneurial spirit and execution-led approach. Explain how your past experiences align with the responsibilities of the Product Marketing Director role and how you can impact the company's growth.
Showcase Your Storytelling Skills: In your application, emphasise your storytelling and positioning abilities. Provide examples of how you've translated complex features into clear outcomes for customers, as this is crucial for the role.
Highlight Collaboration Experience: Mention any previous collaborations with Sales and Product teams. This role requires close partnership with these departments, so demonstrating your ability to work cross-functionally will strengthen your application.
How to prepare for a job interview at TrueNorth®
✨Understand the Company and Its Market
Before your interview, make sure to research the company thoroughly. Understand its position in the RegTech/FinTech space, its products, and its target audience. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
As a Product Marketing Director, you'll need to develop and own the product marketing strategy. Be prepared to discuss your previous experiences where you've successfully shaped marketing strategies from scratch, particularly in early-stage environments. Use specific examples to illustrate your strategic thinking and execution skills.
✨Demonstrate Your Storytelling Ability
This role requires strong storytelling and positioning skills. Prepare to share examples of how you've translated complex features into compelling outcomes for customers. Highlight any experience you have in overhauling messaging and external assets, as this is a key responsibility of the role.
✨Prepare for Hands-On Scenarios
Since this is a hands-on role, be ready to discuss how you would approach building the product marketing function from the ground up. Think about potential challenges you might face and how you would overcome them. Showing that you're ready to get into the trenches will resonate well with the interviewers.
