Digital Marketing Manager in Newcastle upon Tyne

We are seeking a commercially driven and data-led Digital Marketing Manager to own and optimise digital acquisition and performance marketing activity across key channels, including SEO, Generative Engine Search (AI Search), Paid Search and Paid Social. This role is responsible for driving measurable growth in traffic, engagement, lead generation and conversion—maximising the effectiveness and efficiency of digital marketing investment.

The successful candidate will combine strong strategic thinking with hands-on channel expertise, working across media, content and website journeys to deliver a cohesive, performance-led digital marketing approach. They will work closely with Marketing, Content, Data and external agency partners teams to ensure activity is aligned to wider business objectives and delivers clear, attributable outcomes.

• Own the digital marketing and paid media strategy across SEO, AI / Generative Search, Paid Search and Paid Social.
• Define and deliver an integrated digital acquisition roadmap aligned to growth, recruitment and engagement objectives.
• Prioritise activity based on ROI, performance data and commercial impact.
• Ensure alignment between media activity, website journeys and overall digital strategy.
• Act as the central point of accountability for digital marketing performance and channel effectiveness.

SEO & Generative Engine (AI) Search

• Define and execute SEO strategy to drive sustainable growth in organic traffic, visibility and conversion.
• Own keyword, content and technical SEO planning aligned to business priorities.
• Develop and implement strategies for Generative Engine Search (AI search), ensuring content is optimised for emerging search experiences (e.g. AI-driven results, answer engines and conversational search).
• Lead structured content optimisation to improve discoverability, relevance and authority across both traditional and AI-driven search environments.
• Monitor performance, algorithm changes and emerging trends to continuously refine approach.

Paid Search & Paid Social (Performance Marketing)

• Own end-to-end delivery of paid media campaigns across platforms (Google, LinkedIn, Meta and others as appropriate).
• Plan, execute and optimise campaigns to drive efficient acquisition, lead generation and conversion.
• Manage budgets, bidding strategies and channel mix to maximise return on investment.
• Develop audience targeting and segmentation strategies to improve relevance and performance.
• Continuously optimise campaigns through testing (creative, messaging, landing pages, targeting and bidding strategies).
• Work closely with website team to optimise landing pages and user journeys to improve conversion rates.
• Ensure alignment between media campaigns and on-site experience.

Performance, Insight & Attribution

• Define and manage performance frameworks across all digital marketing channels.
• Monitor and report on key metrics including traffic, engagement, cost per acquisition, conversion and pipeline contribution.
• Develop clear attribution models to understand channel effectiveness and contribution.
• Use data, analytics and insight to inform decision-making and continuous improvement.
• Establish a test-and-learn culture across all digital marketing activity.
• Work with Content and Brand teams to ensure messaging is aligned, effective and optimised for each channel.
• Ensure content is designed for performance across both traditional and AI-powered discovery channels.
• Support development of scalable, reusable content that can be deployed across SEO, paid media and AI search ecosystems.
• Maintain strong working knowledge of key marketing platforms (e.g. Google Ads, LinkedIn Campaign Manager, analytics tools, SEO platforms).
• Ensure effective use of marketing technology to support campaign delivery, optimisation and reporting.
• Work with Technology and Data teams to ensure tracking, tagging and measurement frameworks are robust and reliable.
• Identify opportunities to enhance capability through tools, automation and platform enhancements.

Stakeholder & Agency Management

• Work closely with Channel Marketing, Digital, Data and Commercial teams to align activity to business priorities.
• Manage agency partners where relevant, ensuring high-quality delivery and value for investment.
• Provide clear performance reporting and recommendations to stakeholders.
• Educate and support wider teams on digital marketing best practice and performance-driven thinking.

Skills & Experience

• Strong hands-on experience across SEO, Paid Search and Paid Social.
• Understanding of emerging trends in AI search / Generative Engine optimisation.
• Experience managing and optimising paid media campaigns with clear ROI accountability.
• Strong analytical capability, with experience using data to drive performance improvements.
• Experience working with analytics platforms and performance reporting.
• Ability to optimise user journeys and improve conversion rates.
• Strong stakeholder management and cross-functional collaboration skills.

Core Outcomes / Success Measures

• Improved efficiency and effectiveness of paid media investment (e.g. reduced cost per acquisition, improved ROI).
• Increased organic visibility and traffic across both traditional and AI search environments.
• Measurable growth in leads, conversion and pipeline contribution from digital marketing channels.
• Improved performance of acquisition journeys and landing pages.
• Clear, consistent and actionable reporting on digital marketing performance.
• Successful delivery of continuous optimisation initiatives across all channels.