At a Glance
- Tasks: Create engaging digital designs for campaigns, websites, and apps while optimising for performance.
- Company: Join a forward-thinking company focused on brand evolution and user experience.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
- Why this job: Make your mark in digital design and influence brand identity across various channels.
- Qualifications: Experience in digital design with a strong portfolio showcasing your skills.
The predicted salary is between 35000 - 40000 £ per year.
This is a hands-on role focused on creating effective, engaging and commercially driven design across campaigns, CRM and digital channels, while contributing to the ongoing evolution of the brand and user experience.
- Digital Creative Delivery
- Design high-quality creative across digital campaigns (email, social, web, CRM journeys), website and landing pages and App and platform-facing content (where required)
- Ensure all creative is optimised for digital performance, not just adapted for it
- Apply best practice in UX, accessibility (WCAG), readability and conversion-led design
- Support testing and optimisation by creating variants for campaigns, landing pages and CRM journeys
- Where needed, work with agency partners to support delivery and maintain consistency
- Campaign & Marketing Support
- Work closely with marketing teams to deliver campaign creative (adviser recruitment, product campaigns, client engagement and acquisition), social and paid media assets and CRM and lifecycle communications
- Translate campaign objectives into clear, effective visual output
- Balance brand consistency with commercial performance
- Brand & Design Consistency
- Work with the Head of Brand to apply and evolve brand guidelines and design systems
- Contribute to the development of templates and reusable components to improve efficiency and consistency
- Ensure all work aligns with visual identity, layout, hierarchy and usability principles and regulatory and accessibility requirements
- Support a consistent and high-quality design standard across all channels
- Internal & Corporate Communications
- Support design across internal communications (presentations, campaigns, key messaging, corporate and, where required, investor materials
- Help present complex information in a clear and visually engaging way
- Bring ideas to improve campaign effectiveness, engagement and clarity of communication and overall digital experience
- Stay up to date with design trends, digital UX and marketing best practice
- Contribute to a more digital-first, test-and-learn approach within marketing
- Work closely with marketing (campaigns, CRM, content, brand), digital/product teams (where relevant) and internal communications
- Manage multiple projects and priorities effectively
- Deliver high-quality work at pace within a fast-moving environment
- Performance & Optimisation
- Use insights and feedback to refine and improve creative work
- Support the testing and optimisation of campaigns and journeys
- Continuously iterate design based on performance and user behaviour
Experience and Capability
- Demonstrable experience in a digital design role (in-house or agency)
- Strong portfolio including digital campaigns, email/CRM design and web or landing pages
- Good understanding of digital design principles, UX and usability
- Experience working with marketing teams on campaign delivery
- Strong layout, typography and visual communication skills
- Experience with A/B testing or optimisation
- Experience in financial services or other regulated environments
- Exposure to CRM or marketing automation platforms
- Basic motion, animation or video capability
- Core Skills
- Strong visual communication and storytelling
- Ability to simplify complex information
- Commercial awareness — understanding engagement and conversion
- Attention to detail and consistency
- Strong collaboration and organisation skills
- Success Measures (Role KPIs)
- High-quality, consistent design output across campaigns and channels
- Efficient delivery of creative using templates and reusable assets
- Positive contribution to campaign performance and optimisation
- Strong collaboration and responsiveness to business needs
- #J-18808-Ljbffr
Digital Designer in Newcastle upon Tyne employer: True Potential LLP
True Potential is an exceptional employer that prioritises a collaborative and engaging work culture, making it an ideal place for an Internal Communications Manager. With a strong focus on employee growth and development, the company offers unique opportunities to shape impactful communication strategies that align with its ambitious transformation agenda. Located in a dynamic environment, True Potential fosters innovation and encourages employees to contribute meaningfully to the organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Designer in Newcastle upon Tyne
✨Show Off Your Skills with a Killer Portfolio
As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.
✨Get Involved in Design Meetups
Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like True Potential LLP.
✨Tailor Your Applications
When you’re applying for a full-time role at a creative company like True Potential LLP, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
✨Leverage Social Media
Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.
We think you need these skills to ace Digital Designer in Newcastle upon Tyne
Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work True Potential LLP does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at True Potential LLP.
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at True Potential LLP. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at True Potential LLP.
How to prepare for a job interview at True Potential LLP
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
✨Know Your Design Tools Inside Out
Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
✨Passion Counts
For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to True Potential LLP. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
