To lead and deliver a clear, consistent and engaging internal communications strategy that aligns colleagues to True Potential’s growth strategy, transformation agenda, and client-led culture.
The role is responsible for ensuring colleagues understand what we are doing, why it matters, and their role in delivering it, while improving engagement, supporting change adoption, and strengthening organisational performance.
Key Responsibilities
1. Strategic Internal Communications
Develop and deliver an internal communications strategy aligned to business priorities (growth, digital transformation, advice capability, client outcomes)
Translate complex business initiatives into clear, meaningful colleague communications
Partner with ExCo and senior stakeholders to shape narrative and messaging
Ensure internal messaging reflects and reinforces the firm’s external positioning and investor narrative
2. Supporting Transformation & Change
Lead communications across key transformation programmes (e.g. People transformation)
Design and execute structured communication plans to support adoption and minimise resistance
Ensure change is understood at colleague level, not just broadcast
Manage internal messaging for senior leadership (CEO, ExCo, functional heads)
Support development of leadership communications including town halls, business updates and key announcements
Improve consistency and impact of leadership voice across the organisation
4. Colleague Engagement & Culture
Drive colleague engagement through impactful, relevant communications
Shape and deliver engagement initiatives aligned to colleague survey insights
Reinforce True Potential values, culture, and performance expectations through storytelling and recognition
Own internal communication channels (intranet, email, video, events)
Ensure channels are effective, targeted and not over-saturated
Improve content quality, consistency, and accessibility across the organisation
6. Measurement & Continuous Improvement
Define and track success metrics (engagement, reach, understanding, behavioural impact)
Use colleague feedback and data to continuously improve communications effectiveness
Link communications activity to business outcomes where possible (engagement, retention, productivity)
7. Investor Narrative & Strategic Storytelling
Translate the investor story into compelling internal messaging to align colleagues behind key priorities and performance drivers
Work with senior stakeholders to ensure consistency between internal communications, external messaging and investor positioning
Support key moments (e.g. results, milestones, strategic updates) with coordinated internal narrative
Key stakeholders
The role requires regular interaction with:
Group Marketing Director
Chief People Officer and People team
Chief of Staff
Exco and other senior leaders
Marketing team
External partners (where relevant to comms activity) e.g. PR agencies
Programme and Change teams
This role will require in person office attendance 3 days per week as office presence will be important to keep close to the 'temperature' within the business.
Internal communications strategy and annual plan
Transformation communication frameworks and plans
Leadership communication cadence (e.g. town halls, updates)
Engagement campaigns linked to business priorities
Measurement framework and regular reporting
Experience & Capability
Proven experience in internal communications within a complex organisation (financial services preferred)
Experience supporting large-scale change or transformation programmes
Strong stakeholder management, particularly at senior/executive level
Ability to simplify complex information into clear, engaging messaging
Data-driven approach to measuring effectiveness and improving outcomes
Experience in regulated environments (e.g. wealth, pensions, financial advice)
Exposure to transformation programmes (CRM, automation, digital channels)
Understanding of colleague engagement frameworks and survey utilisation
Core Skills
Strategic thinking with strong execution capability
Stakeholder influencing and relationship management
Change communication and adoption planning
Content creation across multiple formats (written, video, digital)
Analytical mindset with focus on outcomes, not just activity
#J-18808-Ljbffr
The role is responsible for ensuring colleagues understand what we are doing, why it matters, and their role in delivering it, while improving engagement, supporting change adoption, and strengthening organisational performance.
Key Responsibilities
1. Strategic Internal Communications
Develop and deliver an internal communications strategy aligned to business priorities (growth, digital transformation, advice capability, client outcomes)
Translate complex business initiatives into clear, meaningful colleague communications
Partner with ExCo and senior stakeholders to shape narrative and messaging
Ensure internal messaging reflects and reinforces the firm’s external positioning and investor narrative
2. Supporting Transformation & Change
Lead communications across key transformation programmes (e.g. People transformation)
Design and execute structured communication plans to support adoption and minimise resistance
Ensure change is understood at colleague level, not just broadcast
Manage internal messaging for senior leadership (CEO, ExCo, functional heads)
Support development of leadership communications including town halls, business updates and key announcements
Improve consistency and impact of leadership voice across the organisation
4. Colleague Engagement & Culture
Drive colleague engagement through impactful, relevant communications
Shape and deliver engagement initiatives aligned to colleague survey insights
Reinforce True Potential values, culture, and performance expectations through storytelling and recognition
Own internal communication channels (intranet, email, video, events)
Ensure channels are effective, targeted and not over-saturated
Improve content quality, consistency, and accessibility across the organisation
6. Measurement & Continuous Improvement
Define and track success metrics (engagement, reach, understanding, behavioural impact)
Use colleague feedback and data to continuously improve communications effectiveness
Link communications activity to business outcomes where possible (engagement, retention, productivity)
7. Investor Narrative & Strategic Storytelling
Translate the investor story into compelling internal messaging to align colleagues behind key priorities and performance drivers
Work with senior stakeholders to ensure consistency between internal communications, external messaging and investor positioning
Support key moments (e.g. results, milestones, strategic updates) with coordinated internal narrative
Key stakeholders
The role requires regular interaction with:
Group Marketing Director
Chief People Officer and People team
Chief of Staff
Exco and other senior leaders
Marketing team
External partners (where relevant to comms activity) e.g. PR agencies
Programme and Change teams
This role will require in person office attendance 3 days per week as office presence will be important to keep close to the 'temperature' within the business.
Internal communications strategy and annual plan
Transformation communication frameworks and plans
Leadership communication cadence (e.g. town halls, updates)
Engagement campaigns linked to business priorities
Measurement framework and regular reporting
Experience & Capability
Proven experience in internal communications within a complex organisation (financial services preferred)
Experience supporting large-scale change or transformation programmes
Strong stakeholder management, particularly at senior/executive level
Ability to simplify complex information into clear, engaging messaging
Data-driven approach to measuring effectiveness and improving outcomes
Experience in regulated environments (e.g. wealth, pensions, financial advice)
Exposure to transformation programmes (CRM, automation, digital channels)
Understanding of colleague engagement frameworks and survey utilisation
Core Skills
Strategic thinking with strong execution capability
Stakeholder influencing and relationship management
Change communication and adoption planning
Content creation across multiple formats (written, video, digital)
Analytical mindset with focus on outcomes, not just activity
#J-18808-Ljbffr
