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For Companies At a Glance
- Tasks: Manage and optimise Meta ad campaigns focused on driving purchases.
- Company: Tru-Stories, a creative digital agency helping businesses grow.
- Benefits: Remote work, flexible hours, and exciting freelance projects.
- Why this job: Make a real impact on client growth through innovative advertising strategies.
- Qualifications: 3+ years of experience with Meta Ads and strong analytical skills.
- Other info: Opportunity for ongoing collaboration and career development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We’re Tru-Stories, a creative digital agency helping small and medium-sized businesses grow through smart, purpose-driven marketing. Our team has been rapidly expanding, and we’re now looking to bring on a dedicated Google Ads expert to join our roster of freelancers.
Role: Freelance Meta Ads Specialist (Purchases Focus) – Remote
About the Role
We are looking for a skilled Freelance Meta Ads Specialist with at least 3 years of hands-on experience running campaigns optimised for purchases. This role is remote and flexible, ideal for an independent professional who thrives on driving measurable results through Meta advertising. The role involves monitoring ad performance, analysing data, and making data-driven decisions to enhance campaign efficiency. The specialist will collaborate with the team to align ad strategies with overall marketing goals and ensure client satisfaction.
Key Responsibilities
- Set up and manage Meta (Facebook & Instagram) ad campaigns optimised for purchases/conversions.
- Build, test, and optimise funnels including audience targeting, creatives, and budget allocation.
- Implement retargeting strategies (add-to-cart, checkout, engagers, etc.) to maximise ROAS.
- Monitor campaign performance, analyse results, and adjust strategies to improve conversion rates.
- Provide clear reporting on cost per purchase, ROAS, and overall performance.
Requirements
- Minimum of 3 years’ proven experience running Meta campaigns with a focus on purchase objectives.
- Strong understanding of Meta Ads Manager, pixel/events setup, and conversion tracking.
- Experience managing multiple campaigns and budgets.
- Ability to work independently and provide proactive recommendations.
- Freelancer / independent contractor only — no agencies.
Nice to Have
- Experience with other ad platforms (Google Ads, TikTok) is a plus.
- Familiarity with e-commerce funnels and Shopify/WordPress integrations.
What We Offer
- Remote, flexible work.
- Ongoing freelance collaboration on exciting projects.
- Opportunity to directly impact growth and scale campaigns.
How to Apply
If this sounds like you, please apply to this post or email at careers@tru-stories.com with your portfolio or examples of past Meta ad campaigns you’ve successfully managed.
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Freelance Meta Ads Specialist (Purchases Focus) – Remote employer: Tru Stories
Contact Detail:
Tru Stories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Meta Ads Specialist (Purchases Focus) – Remote
✨Tip Number 1
Network like a pro! Reach out to your connections and let them know you're on the lookout for freelance gigs. You never know who might have a lead or can refer you to someone looking for a Meta Ads Specialist.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Meta ad campaigns. Include metrics that highlight your success, like ROAS and conversion rates, to grab attention and prove your expertise.
✨Tip Number 3
Stay active on social media! Join groups and forums related to digital marketing and Meta advertising. Engage with others, share insights, and keep an eye out for job postings that might not be advertised elsewhere.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are passionate about what we do. Tailor your application to highlight how your experience aligns with the role and make it stand out!
We think you need these skills to ace Freelance Meta Ads Specialist (Purchases Focus) – Remote
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 3+ years of experience with Meta Ads. We want to see specific examples of campaigns you've run that focused on purchases. Don't be shy—let us know how you drove those results!
Be Data-Driven: Since this role is all about optimising for conversions, include any metrics or data that showcase your success. We love numbers, so share your cost per purchase and ROAS figures to impress us!
Tailor Your Application: Take a moment to customise your application for this role. Mention how your skills align with our needs, especially around audience targeting and retargeting strategies. We appreciate when candidates take the time to connect the dots!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Tru Stories
✨Know Your Meta Ads Inside Out
Make sure you brush up on your knowledge of Meta Ads Manager and the latest trends in purchase-focused campaigns. Be ready to discuss specific strategies you've used in the past, including audience targeting and retargeting techniques.
✨Showcase Your Data Skills
Since the role involves analysing data and making data-driven decisions, prepare to talk about how you've monitored campaign performance in previous roles. Bring examples of how your adjustments led to improved conversion rates and ROAS.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a poorly performing ad or adjusting a budget mid-campaign. Think through your past experiences and be ready to share your thought process and outcomes.
✨Demonstrate Your Independence
As a freelancer, it's crucial to show that you can work independently. Be prepared to discuss how you manage your time, stay organised, and proactively recommend strategies without constant oversight.