At a Glance
- Tasks: Manage and optimise Meta ad campaigns focused on driving purchases.
- Company: Tru-Stories, a creative digital agency helping businesses grow.
- Benefits: Remote work, flexible hours, and exciting freelance projects.
- Other info: Opportunity for ongoing collaboration and career development.
- Why this job: Make a real impact on client growth through innovative advertising strategies.
- Qualifications: 3+ years of experience with Meta Ads and strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We’re Tru-Stories, a creative digital agency helping small and medium-sized businesses grow through smart, purpose-driven marketing. Our team has been rapidly expanding, and we’re now looking to bring on a dedicated Google Ads expert to join our roster of freelancers.
Role: Freelance Meta Ads Specialist (Purchases Focus) – Remote
About the Role
We are looking for a skilled Freelance Meta Ads Specialist with at least 3 years of hands-on experience running campaigns optimised for purchases. This role is remote and flexible, ideal for an independent professional who thrives on driving measurable results through Meta advertising. The role involves monitoring ad performance, analysing data, and making data-driven decisions to enhance campaign efficiency. The specialist will collaborate with the team to align ad strategies with overall marketing goals and ensure client satisfaction.
Key Responsibilities
- Set up and manage Meta (Facebook & Instagram) ad campaigns optimised for purchases/conversions.
- Build, test, and optimise funnels including audience targeting, creatives, and budget allocation.
- Implement retargeting strategies (add-to-cart, checkout, engagers, etc.) to maximise ROAS.
- Monitor campaign performance, analyse results, and adjust strategies to improve conversion rates.
- Provide clear reporting on cost per purchase, ROAS, and overall performance.
Requirements
- Minimum of 3 years’ proven experience running Meta campaigns with a focus on purchase objectives.
- Strong understanding of Meta Ads Manager, pixel/events setup, and conversion tracking.
- Experience managing multiple campaigns and budgets.
- Ability to work independently and provide proactive recommendations.
- Freelancer / independent contractor only — no agencies.
Nice to Have
- Experience with other ad platforms (Google Ads, TikTok) is a plus.
- Familiarity with e-commerce funnels and Shopify/WordPress integrations.
What We Offer
- Remote, flexible work.
- Ongoing freelance collaboration on exciting projects.
- Opportunity to directly impact growth and scale campaigns.
How to Apply
If this sounds like you, please apply to this post or email at careers@tru-stories.com with your portfolio or examples of past Meta ad campaigns you’ve successfully managed.
Freelance Meta Ads Specialist (Purchases Focus) – Remote employer: Tru Stories
At Tru-Stories, we pride ourselves on being a dynamic and supportive digital agency that values creativity and innovation. As a Freelance Meta Ads Specialist, you'll enjoy the flexibility of remote work while collaborating with a passionate team dedicated to driving meaningful results for our clients. We offer ongoing opportunities for professional growth and the chance to make a significant impact on exciting projects, making us an excellent employer for independent professionals seeking rewarding freelance work.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Meta Ads Specialist (Purchases Focus) – Remote
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Meta Ads Specialist (Purchases Focus) – Remote
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Tru Stories.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Tru Stories and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Meta Ads Specialist (Purchases Focus) – Remote at Tru Stories.
How to prepare for a job interview at Tru Stories
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Tru Stories.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Tru Stories. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Tru Stories.
