Marketing Manager

About the Role

We are looking for a hand-on Marketing Manager to inspire and develop our marketing team to deliver success against our commercial objectives. You will act as the custodian of the Bailey of Bristol brand, with over 75 years of British leisure vehicle manufacturing heritage, as well as our aftermarket parts and accessories ecommerce platform through our sister company, PRIMA Leisure.

This is a varied role spanning the complete marketing mix, where you will lead the planning, management, and delivery of all marketing activity including Bailey product launches, marketing support for our retailer network, major industry events, photography and video shoots, media and PR relationships, brand campaigns, customer communications, and management of PRIMA's B2B / D2C ecommerce platform. You will also build out effective digital marketing strategies leveraging new technologies and platforms across CRM, PPC, email, social media, and AI.

You will work closely with product development, customer service, external agencies, and senior leadership to ensure activity is delivered on time, within budget, and achieves measurable results.

Success in this role comes from being organised, proactive, commercial, and accountable. We are looking for someone who can confidently manage multiple projects, build strong relationships across the business and external stakeholders, and take ownership of outcomes in alignment with business goals.

Key Responsibilities

• Responsible for the development and delivery of the Marketing Plan for Bailey of Bristol and PRIMA Leisure, on time and on budget.
• Management of team members including personal development plans, training and coaching, performance management, and recruitment.
• Responsible for overall reporting and benchmarking against Marketing KPIs and agreed Budgets, and understanding how these relate to wider business goals
• Engaging effectively with other departments including Sales, Product Development and Customer Service to ensure alignment and consistency of marketing messages and activities for commercial success.
• Identifying and implementing effective, data and value-driven marketing approaches to achieve our goals.
• Understanding our customer data and ensuring adherence to GDPR requirements.
• Conducting market research to analyse customer trends, competitors, industry developments and emerging themes, and transforming this into actionable insights.
• Guiding the maintenance and development of Bailey and PRIMA’s online presence including websites, social and review platforms.
• Ownership of agency relationships and holding them to account against budget and objectives.
• Ownership and safeguarding of the Bailey and PRIMA Leisure brands.
• Adherence to all health and safety procedures.

Your Qualifications & Experience

• Extensive experience of managing a team and developing individuals
• Inclusive and positive mindset, able to lead and inspire a team in high pressure situations
• Experience of event management and marketing operations
• Comprehensive knowledge of digital marketing tools and techniques
• Experience managing external agencies
• Highly organised and able to set and prioritise urgent and important tasks
• Excellent communication skills and presentation skills
• Excellent commercial awareness

Values & Behaviours

We Pass It On With Pride

• Ensuring all projects and work is delivered to a high standard for internal and external presentation.
• Providing context and support when moving work and information between teams.

We Look Ahead

• Keeping up to date with latest Marketing ideas, concepts and technology.
• Ability to analyse and provide commercial insight to inform future strategy.
• Working with other departments to plan ahead.

We Roll up our Sleeves

• Hand-on support for delivering projects.
• Supporting team members to achieve our goals.
• Approaching problems with a can-do attitude and maintaining a positive working environment.

We are One Community

• Creating an inclusive and collaborative working environment for the team, where everyone can contribute and be involved.
• Maintaining excellent, open, proactive communication with other departments.
• Ensuring information is provided quickly and accurately to other departments.

At Bailey of Bristol, we’re proud of the people behind our products. We’re building a team where different perspectives and experiences are valued, and we welcome applications from all backgrounds.

About the Department

Our Marketing team brings the Bailey brand to life, showcasing our caravans, motorhomes, and campervans to customers and retailer partners.

From creative campaigns and digital content to events and communications, the team works across multiple channels to share our story and inspire adventure. With a focus on creativity, collaboration, and customer connection, they play a key role in building brand awareness and driving demand for our products.

The Bailey Family

Bailey of Bristol is one of the UK’s leading manufacturers of leisure vehicles, with a proud history of craftsmanship and innovation. We are committed to producing high-quality leisure vehicles that inspire adventure, and we take pride in our skilled workforce, strong team culture, and dedication to excellence.

We have been building Bailey leisure vehicles here in South Bristol since 1948 and are now very much part of the local community. We are also the tenth largest private company in Bristol and the largest recruiter in the area.

The majority of our employees live nearby and have been with us for a long time, with the average length of service around 10 years. As a result, our workforce possesses the necessary skill and experience to successfully produce a complex range of caravans, motorhome and campervans in the same production facility.

What We Offer

As a large business we have opportunities in many areas and can offer people wide and varied careers, all of which attract an excellent benefits package. We are continually reviewing our offering to ensure we remain an employer of choice in the local area.

All positions at Bailey attract excellent benefits including...

Financial & Remuneration

• Competitive salaries (with entry-level hourly rates above the Real Living Wage)
• Enhanced Company Pension Scheme
• Life Assurance Cover from day 1 of employment
• Financial support through salary advance and travel loan schemes

Social & Culture

• Excellent holiday entitlement (25 days a year plus Bank Holidays) with additional entitlement for long service
• Enhanced family friendly pay; Maternity pay (24 weeks full pay followed by 15 weeks statutory pay) / Paternity pay (2 weeks full pay)
• Longer weekends as a result of an early finish every Friday (role dependent & subject to business needs)
• Monthly recognition awards
• 25% discount at our partner company PRIMA Leisure

Health & Wellbeing

• Health cashback scheme
• Employee Assistance Program
• On-site Mental Health First Aiders
• HRT treatment support

Learning & Development

• Dedicated induction & onboarding
• Career progression opportunities
• Role-specific training
• Opportunity to apply for Apprenticeship Levy support courses

Find out more by clicking on the links below.