At a Glance
- Tasks: Lead exciting email campaigns and optimise customer journeys for top global brands.
- Company: Join a renowned fashion group with a vibrant Ecommerce Marketing team in London.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a chance to collaborate across diverse teams.
- Why this job: Shape impactful CRM strategies and make a difference in European markets.
- Qualifications: Experience in CRM and a passion for data-driven marketing.
The predicted salary is between 45000 - 55000 £ per year.
Our clients are a fashion group home to some of the world's most reputable global brands, and they're looking for a talented CRM Specialist to join our growing Ecommerce Marketing team in London. This is a hands-on, end-to-end role at the heart of our CRM activity, giving you the opportunity to shape best-in-class lifecycle marketing from the ground up. You'll work closely with the Head of Ecommerce Marketing and collaborate across marketing, ecommerce and merchandising teams to deliver a CRM programme that drives real commercial impact across European markets.
Main Responsibilities Will Include:
- Owning the end-to-end delivery of email campaigns from briefing and build through to QA, scheduling and deployment via Klaviyo
- Managing the CRM calendar in alignment with the trading and marketing calendar, adapting quickly to product launches, peak periods and stock changes
- Building, maintaining and optimising automated lifecycle flows including welcome, post-purchase, cart abandonment, browse abandonment and win-back sequences
- Developing and managing customer segments to deliver personalised, relevant communications across different customer cohorts using dynamic content
- Executing campaigns across multi-market and multi-currency environments, supporting localisation for European audiences
- Designing and executing A/B tests across subject lines, content, send times and more
Senior CRM Specialist - Reebok employer: TRP Recruitment
As a Senior CRM Specialist at our dynamic fashion group in London, you'll be part of a vibrant and innovative team that values creativity and collaboration. We offer a supportive work culture that prioritises employee growth through continuous learning opportunities and hands-on experience in a fast-paced environment. With competitive benefits and the chance to make a significant impact on our CRM strategies across European markets, this role is perfect for those seeking meaningful and rewarding employment.
