At a Glance
- Tasks: Lead exciting CRM campaigns and shape lifecycle marketing for top global fashion brands.
- Company: Join a dynamic fashion group with renowned global brands in London.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced, collaborative culture with a focus on innovation and results.
- Why this job: Make a real impact on customer engagement and drive commercial success across Europe.
- Qualifications: Experience in CRM or email marketing, especially with Klaviyo, and strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Our clients are a fashion group home to some of the world's most reputable global brands, and they're looking for a talented CRM Specialist to join our growing Ecommerce Marketing team in London. This is a hands-on, end-to-end role at the heart of our CRM activity, giving you the opportunity to shape best-in-class lifecycle marketing from the ground up. You'll work closely with the Head of Ecommerce Marketing and collaborate across marketing, ecommerce and merchandising teams to deliver a CRM programme that drives real commercial impact across European markets.
Main Responsibilities Will Include:
- Owning the end-to-end delivery of email campaigns from briefing and build through to QA, scheduling and deployment via Klaviyo.
- Managing the CRM calendar in alignment with the trading and marketing calendar, adapting quickly to product launches, peak periods and stock changes.
- Building, maintaining and optimising automated lifecycle flows including welcome, post-purchase, cart abandonment, browse abandonment and win-back sequences.
- Developing and managing customer segments to deliver personalised, relevant communications across different customer cohorts using dynamic content.
- Executing campaigns across multi-market and multi-currency environments, supporting localisation for European audiences.
- Designing and executing A/B tests across subject lines, content, send times and segmentation strategies to embed a test-and-learn culture.
- Tracking and reporting on key CRM performance metrics including open rate, CTR, CTOR, conversion and revenue contribution, with clear insights and recommendations.
- Briefing copy and creative teams to ensure all communications are on-brand, accurate and delivered on time to a high standard.
- Collaborating cross-functionally with Ecommerce, Merchandising and Brand Marketing teams to align messaging, timing and creative assets.
Person Specification:
- Previous experience in a CRM, email marketing or lifecycle marketing role within ecommerce, retail or fashion, with proven hands-on Klaviyo experience.
- Strong analytical skills with a data-driven approach, including proficiency in Excel or Google Sheets and familiarity with Google Analytics or similar web analytics platforms.
- Experience managing multi-market or multi-language CRM communications, with an understanding of how to adapt content for regional audiences.
- Commercially aware and customer-centric, with a clear understanding of how CRM activity connects to revenue, retention and customer lifetime value.
- A highly organised, detail-oriented communicator who thrives in a fast-paced, cross-functional environment and can present performance insights clearly to stakeholders.
Senior CRM Specialist - Reebok in London employer: TRP Recruitment
Join a dynamic fashion group in London that champions creativity and innovation, offering a vibrant work culture where your contributions directly impact the success of renowned global brands. As a Senior CRM Specialist, you'll benefit from a collaborative environment that prioritises employee growth through hands-on experience and cross-functional teamwork, all while enjoying the excitement of working in one of the world's fashion capitals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Specialist - Reebok in London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like TRP Recruitment!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including TRP Recruitment.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for TRP Recruitment.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at TRP Recruitment!
We think you need these skills to ace Senior CRM Specialist - Reebok in London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at TRP Recruitment.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to TRP Recruitment!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at TRP Recruitment. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at TRP Recruitment
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
