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- Tasks: Lead marketing strategies and campaigns for key European accounts at Reebok.
- Company: Join the iconic Reebok brand and shape its marketing future.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of a passionate team driving innovative marketing in sports and lifestyle.
- Qualifications: 5+ years in account marketing with a passion for sports and lifestyle brands.
- Other info: Collaborate with cross-functional teams and make a real impact on brand success.
The predicted salary is between 36000 - 60000 £ per year.
Reebok Europe are looking for an Account Marketing Lead, you will be directly reporting to the Head of Marketing and will be the key point of contact for a specific area/territory, managing relationships with strategic business partners and key accounts across the sport and lifestyle offence. We are looking for growth driven candidates, with passion for the brand, community and product first mind-set.
Main Responsibilities Will Include:
- Be responsible for leading the marketing strategy and seasonal initiatives with European key account partners.
- Strategic Marketing Leadership: Develop and implement marketing strategies tailored to key European accounts, aligning with overall brand objectives and seasonal initiatives.
- Campaign Development & Execution: Create seasonal plans and campaign concepts, ensuring comprehensive execution across the full marketing funnel, including digital, social, retail, and experiential activations.
- Cross-Functional Coordination: Lead cross-functional teams and external agencies to deliver cohesive seasonal marketing initiatives, including content creation, media planning, social engagement, influencer partnerships, staff training, events, and activations.
- Collaboration & Briefing: Work closely with PR, social media, and creative teams to brief them on upcoming campaigns and content requirements, ensuring seamless integration and messaging consistency.
- Performance Analysis & Optimisation: Monitor and analyse marketing activities, generating insights to enhance performance, optimise ROI, and drive continuous improvement.
- Budget Management: Oversee the annual marketing budget, ensuring efficient allocation while maintaining clarity, control, and financial accountability.
Person Specifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years in trade/account marketing or managing retail brands.
- Experience in the sports, fashion, or lifestyle sectors and the DACH market is highly desirable.
- Previous background in account marketing management and/or management of online marketing brands is a plus (Zalando, About You, etc).
- Passion for sports is added value.
Account Marketing Lead - Reebok in London employer: TRP Recruitment
Contact Detail:
TRP Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Marketing Lead - Reebok in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Reebok or similar brands. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from Reebok, make sure to express your love for their products and community. Share your ideas on how you could contribute to their marketing strategies.
✨Tip Number 3
Prepare for interviews by researching recent campaigns and initiatives by Reebok. Be ready to discuss how you would approach marketing strategies for key accounts, showing that you’re not just a fan but also a strategic thinker.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are familiar with their processes.
We think you need these skills to ace Account Marketing Lead - Reebok in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for the Reebok brand shine through! We want to see that you’re not just looking for a job, but that you genuinely care about sports and lifestyle. Share your personal connection to the brand and how it inspires you.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in account marketing and how it aligns with the responsibilities listed in the job description. We appreciate candidates who take the time to connect their skills with what we’re looking for!
Be Specific About Your Achievements: Don’t just list your past roles; tell us about your successes! Use specific examples of campaigns you've led or strategies you've implemented that drove results. We love numbers and tangible outcomes, so don’t hold back on showcasing your impact.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Reebok!
How to prepare for a job interview at TRP Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into Reebok's history, values, and current marketing campaigns. Show your passion for the brand by discussing how you can contribute to its growth and community engagement.
✨Prepare for Strategic Discussions
Be ready to talk about your experience in developing marketing strategies tailored to key accounts. Think of specific examples where you've successfully led campaigns or initiatives that align with brand objectives.
✨Showcase Your Cross-Functional Skills
Highlight your ability to work with various teams and external agencies. Prepare anecdotes that demonstrate your coordination skills and how you’ve ensured cohesive execution across different marketing channels.
✨Bring Data to the Table
Discuss how you've monitored and analysed marketing activities in the past. Be prepared to share insights on how you optimised ROI and improved performance, as this will show your analytical mindset and results-driven approach.
