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- Tasks: Lead marketing strategies and campaigns for key European accounts in sports and lifestyle.
- Company: Join Reebok Europe, a leading brand passionate about sport and community.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a vibrant team driving impactful marketing initiatives and brand success.
- Qualifications: Fluent in German, with a degree in Marketing or related fields and relevant experience.
- Other info: Ideal for those who thrive in fast-paced, creative settings and love sports.
The predicted salary is between 36000 - 60000 £ per year.
Reebok Europe are looking for an Account Marketing Lead, you will be directly reporting to the Head of Marketing and will be the key point of contact for a specific area/territory, managing relationships with strategic business partners and key accounts across the sport and lifestyle offence. We are looking for growth driven candidates, with passion for the brand, community and product first mind-set. Main Responsibilities will include: Lead marketing strategy and seasonal initiatives for key European accounts Develop tailored strategies aligned with brand goals and seasonal plans Create and execute campaigns across digital, social, retail, and experiential channels Manage cross-functional teams and agencies on content, media, influencers, training, and activations Collaborate with PR, social, and creative teams to brief and align on campaign messaging Track and analyse performance to improve results, ROI, and overall effectiveness Manage annual marketing budget with clear resource allocation and financial accountability Person Specifications: Fluent in German at business level, with a Bachelor\’s degree in Marketing, Communications, Business, or a related field Previous experience in trade/account marketing or managing retail brands, ideally within sports, fashion, or lifestyle sectors Strong background in account and online marketing management, with experience working with platforms such as Zalando and About You Excellent strategic thinking, project management, and communication skills, with the ability to handle multiple campaigns simultaneously and a deep understanding of consumer behaviour and market trends Highly collaborative, with strong interpersonal skills; experienced in leading brand plans across marketing, sales, and merchandising to deliver tailored, best-in-class product campaigns TPBN1_UKTJ
Key Account Marketing Manager - German Speaker employer: TRP Recruitment
Contact Detail:
TRP Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Marketing Manager - German Speaker
✨Tip Number 1
Familiarise yourself with Reebok's brand values and recent marketing campaigns. Understanding their approach will help you align your ideas with their goals during interviews.
✨Tip Number 2
Network with professionals in the sports and lifestyle sectors, especially those who have experience with key accounts. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight your experience with platforms like Zalando and About You to demonstrate your relevant expertise.
✨Tip Number 4
Showcase your fluency in German by preparing to conduct part of your interview in the language. This will demonstrate your capability and confidence in a business setting.
We think you need these skills to ace Key Account Marketing Manager - German Speaker
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account marketing, especially within the sports, fashion, or lifestyle sectors. Emphasise your fluency in German and any specific achievements that align with Reebok's brand goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the Reebok brand and community. Discuss how your previous experiences have prepared you to lead marketing strategies and manage key accounts effectively.
Showcase Your Strategic Thinking: In your application, provide examples of how you've developed tailored marketing strategies in the past. Highlight any successful campaigns you've executed across digital, social, and retail channels.
Highlight Collaborative Skills: Mention your experience working with cross-functional teams and agencies. Provide specific instances where your collaboration led to successful campaign outcomes, demonstrating your interpersonal skills and ability to manage multiple projects.
How to prepare for a job interview at TRP Recruitment
✨Show Your Passion for the Brand
Reebok is looking for candidates who are genuinely passionate about their brand and products. Make sure to express your enthusiasm for Reebok's mission and values during the interview, and share any personal experiences that connect you to the brand.
✨Demonstrate Strategic Thinking
As a Key Account Marketing Manager, you'll need to showcase your ability to develop tailored marketing strategies. Prepare examples of past campaigns you've led, focusing on how you aligned them with brand goals and measured their success.
✨Highlight Your Collaborative Skills
This role requires working closely with various teams. Be ready to discuss your experience in cross-functional collaboration, particularly how you've managed relationships with different stakeholders to achieve campaign objectives.
✨Prepare for Market Analysis Questions
Understanding consumer behaviour and market trends is crucial for this position. Brush up on current trends in the sports and lifestyle sectors, and be prepared to discuss how you would analyse performance metrics to improve marketing effectiveness.
