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- Tasks: Lead innovative brand initiatives for Reebok across diverse sports categories.
- Company: Join a dynamic team at Reebok, a leader in sports and culture.
- Benefits: Competitive salary, creative freedom, and opportunities for growth.
- Why this job: Shape the future of a global brand and connect with athletes and consumers.
- Qualifications: Experience in brand management and a passion for sports and storytelling.
- Other info: Collaborative environment with a focus on impactful marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an innovative and experienced Brand Manager for Reebok to lead the development and execution of compelling brand initiatives across diverse sport categories. Are you passionate about sports, culture, and storytelling? Do you thrive in dynamic, fast-paced environments where your strategic vision can truly make an impact? This is your opportunity to shape the future of the Reebok brand, connecting cultural insights, athlete relationships, and consumer behaviour into authentic, high-impact campaigns that resonate worldwide.
Main Responsibilities will include:
- Developing and implementing comprehensive brand strategies for key sport verticals such as training, running, basketball, and more, aligned with local market opportunities and cultural moments.
- Driving end-to-end campaigns from inception to execution, ensuring alignment with global brand narratives and regional consumer needs.
- Cultivating and managing relationships with athletes, ambassadors, and sports partners to enhance brand presence and credibility.
- Collaborating closely with internal teams - including Brand Experience, Consumer Connection, E-commerce, Sales, Merchandising, and Global teams - to activate powerful, integrated marketing initiatives.
- Analysing consumer insights, market trends, and product data to create relevant and engaging brand touchpoints across physical and digital spaces.
- Leading community and grassroots engagement efforts to build authentic local stories and movements.
- Engaging with retail partners and account teams to plan tailored activation strategies that maximise impact across channels and markets.
- Ensuring consistent global brand messaging while localising campaigns for markets across the UK and Europe.
- Managing projects involving creative, PR, and digital teams to deliver holistic multi-channel campaigns.
Person specifications and benefits:
- Experienced in brand management, marketing, or strategic partnerships, ideally within sports, fitness, or related sectors.
- Strong network within the sports industry, with an understanding of the ecosystem from elite athletes to community-led initiatives.
- Skilled at translating cultural and consumer insights into impactful branding and marketing strategies.
- Demonstrated success in launching products, orchestrating brand moments, and executing multi-channel campaigns.
- Excellent collaboration skills, with experience working with Sales, Merchandising, E-commerce, and Global teams.
- Deep passion for sports, culture, and storytelling, paired with excellent communication, presentation, and organisational skills.
- Ability to manage multiple projects seamlessly and influence cross-functional teams.
- A proactive, innovative mindset with a can-do attitude.
- Preferred education and experience include a relevant degree in Marketing, Business, or a related field, alongside substantial experience in sports or lifestyle branding.
If you're ready to make an impact in the sports industry and bring dynamic stories to life, we invite you to apply now.
Brand Manager - Reebok employer: TRP Recruitment
Contact Detail:
TRP Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Reebok
✨Tip Number 1
Network like a pro! Reach out to people in the sports and branding industry, especially those connected to Reebok. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your passion for sports and culture! When you get the chance to chat with potential employers, share your personal stories and experiences that connect you to the brand. Authenticity goes a long way in making a memorable impression.
✨Tip Number 3
Prepare for interviews by researching Reebok’s recent campaigns and initiatives. Be ready to discuss how you can contribute to their brand strategy and align with their vision. Tailoring your insights to their current projects shows you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to make an impact in the sports industry.
We think you need these skills to ace Brand Manager - Reebok
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for sports and culture shine through. We want to see how your personal experiences connect with the Reebok brand and how you can bring that passion into your role as Brand Manager.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in brand management and any successful campaigns you've led. We’re looking for someone who understands the unique challenges and opportunities in the sports industry.
Be Authentic: We value authenticity, so don’t be afraid to share your unique perspective and ideas. Whether it’s a creative campaign concept or a fresh take on consumer insights, we want to know what makes you stand out from the crowd.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for this exciting opportunity with Reebok!
How to prepare for a job interview at TRP Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into Reebok's history, values, and recent campaigns. Understand their target audience and how they connect with sports culture. This knowledge will help you demonstrate your passion and show that you're aligned with their brand vision.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful brand strategies in the past. Highlight your ability to analyse consumer insights and market trends, and be ready to suggest innovative ideas that could elevate Reebok's presence in various sport categories.
✨Build on Collaboration Skills
Since the role involves working closely with various teams, come prepared with examples of how you've successfully collaborated with different departments. Emphasise your experience in managing cross-functional projects and how you can bring teams together to achieve common goals.
✨Engage with Authentic Storytelling
Reebok values storytelling, so think about how you can weave narratives into your responses. Prepare to share how you've used cultural insights and athlete relationships to create impactful campaigns. This will showcase your understanding of the brand's ethos and your ability to connect with consumers on a deeper level.
