At a Glance
- Tasks: Lead the strategy and execution of tailored product assortments for key accounts.
- Company: Join Reebok Europe, a dynamic brand at the forefront of sportswear innovation.
- Benefits: Competitive salary, opportunities for growth, and a vibrant team culture.
- Other info: Collaborative environment with a focus on creativity and commercial success.
- Why this job: Make a real impact on product development while driving brand energy and revenue.
- Qualifications: Experience in product management or merchandising within the sportswear or fashion industry.
The predicted salary is between 60000 - 80000 € per year.
Reebok Europe is seeking a commercially driven and meticulous Product Line Manager to lead the strategy, development, and execution of SMUs (Special Make-Ups) across key accounts and markets. This role sits at the intersection of merchandising, product creation, sales, and marketing, ensuring that tailored product assortments meet the specific needs of strategic partners while aligning with Reebok's brand vision and seasonal direction. You will own the end-to-end SMU process for both Footwear and Apparel, from opportunity identification and briefing through development, commercialisation, and performance tracking, delivering compelling, account specific product that drives revenue and strengthens key relationships, whilst driving energy for the brand.
Main Responsibilities
- Define and execute seasonal SMU strategies aligned with Reebok Europe's commercial goals and brand direction.
- Identify SMU opportunities across key accounts, collaborations, markets and product categories.
- Partner with Merchandising and Sales teams to understand customer needs, pricing structures and consumer demand.
- Lead the creation of SMU briefs, ensuring clear direction on product, pricing, margins and timelines.
- Collaborate closely with Global Design and Product Creation teams to deliver SMUs efficiently and on time.
- Build commercially viable assortments tailored to retail partners while managing margins, pricing architecture and volume expectations.
- Track SMU performance, analysing sales, risks and opportunities to drive future product decisions.
- Act as the key cross-functional contact across Sales, Marketing, Merchandising and Product teams, supporting go-to-market execution, storytelling and presentations.
Person Specifications
- Experience in product management, merchandising or product creation within the sportswear, fashion or lifestyle industry.
- Strong understanding of SMU development, wholesale business models, and end-to-end product creation across apparel and footwear.
- Commercially driven with strong analytical, organisational and project management skills, able to manage multiple deadlines and stakeholders.
- Excellent communication and influencing skills with experience working cross-functionally across Sales, Marketing, Merchandising and Product teams.
- Passionate about sportswear and consumer-led product, with strong attention to detail and proficiency in PLM systems and Microsoft Office, particularly Excel and PowerPoint.
Senior Product SMU Manager - REEBOK in London employer: TRP Recruitment ltd
Reebok Europe is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and commercial acumen thrive. Located in a vibrant market, employees benefit from opportunities for professional growth and development, alongside a commitment to innovation in sportswear. With a focus on tailored product strategies and strong cross-functional teamwork, Reebok empowers its team members to make a meaningful impact while enjoying a supportive environment that values passion and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product SMU Manager - REEBOK in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Reebok. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for sportswear! When you get the chance to meet potential employers, share your thoughts on current trends or products. It’ll show them you’re not just another candidate, but someone who truly cares about the brand.
✨Tip Number 3
Prepare for interviews by understanding Reebok's SMU process inside out. Be ready to discuss how you would identify opportunities and create compelling product assortments. This will demonstrate your fit for the role and your proactive approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Reebok.
We think you need these skills to ace Senior Product SMU Manager - REEBOK in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Product SMU Manager role. Highlight your experience in product management and any relevant achievements in the sportswear or fashion industry.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about Reebok and how your background makes you the perfect fit for this role. Be specific about your experience with SMUs and how you've driven commercial success in previous positions.
Showcase Your Analytical Skills:Since this role requires strong analytical abilities, include examples of how you've used data to inform product decisions or track performance in your application. We want to see your thought process!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Reebok team!
How to prepare for a job interview at TRP Recruitment ltd
✨Know Your SMUs Inside Out
Before the interview, dive deep into the concept of Special Make-Ups (SMUs). Understand how they fit into Reebok's strategy and be ready to discuss specific examples of successful SMUs you've managed or contributed to. This shows your passion and expertise in the area.
✨Showcase Your Cross-Functional Skills
Since this role requires collaboration across various teams, prepare examples that highlight your experience working with Sales, Marketing, and Merchandising. Be ready to discuss how you’ve successfully navigated different perspectives to achieve a common goal.
✨Bring Data to the Table
As a commercially driven candidate, it’s crucial to demonstrate your analytical skills. Prepare to discuss how you've tracked product performance in the past, using data to inform decisions. Bring along any relevant metrics or case studies that showcase your impact.
✨Align with Reebok's Brand Vision
Familiarise yourself with Reebok's current brand direction and seasonal goals. During the interview, articulate how your vision for SMUs aligns with their objectives. This will show that you’re not just a fit for the role, but also a fit for the brand.
