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- Tasks: Lead innovative marketing campaigns that resonate with Gen Z audiences globally.
- Company: Join a visionary global fashion brand at the forefront of digital trends.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make a real impact in fashion while shaping the brand's identity and success.
- Qualifications: Experience in senior marketing roles with a focus on digital and youth culture.
- Other info: Dynamic team culture with a focus on innovation and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity to join a visionary led global fashion brand with a pulse on digital trends and youthful culture. Do you excel at leading innovative marketing campaigns that resonate with Gen Z audiences globally? If so, this is your chance to lead the charge for a dynamic, fast-growing brand at the forefront of fashion and digital excellence. As the Head of Marketing, you will be the driving force behind the brand's visual identity, cultural relevance, and commercial success.
Main responsibilities:
- Developing and executing impactful marketing strategies that tap into global Gen Z markets, staying ahead of fashion, digital, and consumer trends.
- Managing influencer outreach teams to maximise reach and engagement across all major social media platforms.
- Collaborating closely with Heads of Brands and Partnerships to coordinate and ensure seamless execution of campaigns aligned with the company-wide marketing calendar.
- Monitoring and optimising marketing budgets in partnership with the CFO to ensure maximum ROI.
- Overseeing the timely delivery of content for product launches, collaborations, and social campaigns.
- Analysing performance data to evaluate campaign success, inform future strategies, and drive increased web traffic, brand awareness, and social followers.
- Leading and nurturing a talented team of creatives, fostering a culture of innovation, accountability, and collaborative excellence.
- Presenting campaign insights and strategic plans at trade meetings and social team reviews.
- Implementing efficient processes that enhance team productivity while maintaining high standards across all touchpoints.
- Upholding the organisation's reputation and image, particularly during challenging situations, by exemplifying leadership and professionalism.
Person specifications:
- Experience as Head of Marketing or similar senior role in a high-profile, digital-centric environment with large budgets.
- Proven track record managing teams of 10 or more staff, with demonstrated leadership and motivational skills.
- Deep understanding of performance marketing alongside brand marketing, with a strong grasp of current trends pertinent to Gen Z consumers.
- Extensive knowledge of the fashion industry and youth culture.
- Strategic thinker with the ability to set clear visions and operational plans, coupled with a hands-on approach.
- Comfortable working in a fast-paced environment and taking full ownership of departmental success.
- Excellent communication skills at all levels, with the ability to craft compelling narratives and present insights confidently.
- Creative problem solver capable of generating innovative ideas and executing them to high standards.
Head of Marketing - Fashion in London employer: TRP Recruitment ltd
Contact Detail:
TRP Recruitment ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Fashion in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. We want to see your creativity and how you’ve made an impact in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand identity and recent campaigns. We need to see that you’re genuinely interested and ready to lead the charge in their marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can contribute to our dynamic team and help us stay ahead in the fashion game.
We think you need these skills to ace Head of Marketing - Fashion in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Share your experiences and insights about the industry, especially how you connect with Gen Z trends. We want to see that you’re not just applying for a job, but that you genuinely care about the brand and its culture.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in leading marketing campaigns and managing teams. We’re looking for someone who can resonate with our audience, so show us how your skills align with our vision!
Be Data-Driven: Don’t forget to include examples of how you've used data to drive marketing success in your previous roles. We love numbers! Show us how you’ve analysed performance data to inform strategies and boost engagement. It’s all about maximising ROI, after all!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re proactive and keen to join our team at StudySmarter!
How to prepare for a job interview at TRP Recruitment ltd
✨Know Your Audience
Before the interview, dive deep into understanding Gen Z trends and preferences. Familiarise yourself with the brand's current marketing strategies and how they resonate with this demographic. This will help you speak their language and show that you're in tune with the target audience.
✨Showcase Your Leadership Style
Prepare to discuss your experience managing teams, especially in a fast-paced environment. Highlight specific examples where you've led successful campaigns or nurtured talent. This will demonstrate your ability to inspire and motivate a team, which is crucial for the Head of Marketing role.
✨Bring Data to the Table
Be ready to talk about how you've used performance data to inform marketing strategies in the past. Discuss specific metrics you've tracked and how they influenced your decisions. This shows that you not only understand marketing but can also optimise campaigns for maximum ROI.
✨Craft Compelling Narratives
Practice presenting your ideas clearly and confidently. Think about how you would pitch a campaign to the team or stakeholders. Being able to craft a compelling narrative around your marketing strategies will set you apart and demonstrate your communication skills.
