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- Tasks: Lead exciting email campaigns and optimise customer journeys for a top fashion brand.
- Company: Join a renowned fashion group with a vibrant Ecommerce Marketing team in London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with collaboration across marketing, ecommerce, and merchandising teams.
- Why this job: Shape impactful CRM strategies and connect with fashion lovers across Europe.
- Qualifications: Experience in CRM or email marketing, especially with Klaviyo, and strong analytical skills.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Our clients are a fashion group home to some of the world's most reputable global brands, and they're looking for a talented CRM Specialist to join our growing Ecommerce Marketing team in London. This is a hands‑on, end‑to‑end role at the heart of our CRM activity, giving you the opportunity to shape best‑in‑class lifecycle marketing from the ground up. You'll work closely with the Head of Ecommerce Marketing and collaborate across marketing, ecommerce and merchandising teams to deliver a CRM programme that drives real commercial impact across European markets.
Main Responsibilities Will Include:
- Owning the end-to-end delivery of email campaigns from briefing and build through to QA, scheduling and deployment via Klaviyo.
- Managing the CRM calendar in alignment with the trading and marketing calendar, adapting quickly to product launches, peak periods and stock changes.
- Building, maintaining and optimising automated lifecycle flows including welcome, post‑purchase, cart abandonment, browse abandonment and win‑back sequences.
- Developing and managing customer segments to deliver personalised, relevant communications across different customer cohorts using dynamic content.
- Executing campaigns across multi‑market and multi‑currency environments, supporting localisation for European audiences.
- Designing and executing A/B tests across subject lines, content, send times and segmentation strategies to embed a test‑and‑learn culture.
- Tracking and reporting on key CRM performance metrics including open rate, CTR, CTOR, conversion and revenue contribution, with clear insights and recommendations.
- Briefing copy and creative teams to ensure all communications are on‑brand, accurate and delivered on time to a high standard.
- Collaborating cross‑functionally with Ecommerce, Merchandising and Brand Marketing teams to align messaging, timing and creative assets.
Person Specification:
- Previous experience in a CRM, email marketing or lifecycle marketing role within ecommerce, retail or fashion, with proven hands‑on Klaviyo experience.
- Strong analytical skills with a data‑driven approach, including proficiency in Excel or Google Sheets and familiarity with Google Analytics or similar web analytics platforms.
- Experience managing multi‑market or multi‑language CRM communications, with an understanding of how to adapt content for regional audiences.
- Commercially aware and customer‑centric, with a clear understanding of how CRM activity connects to revenue, retention and customer lifetime value.
- A highly organised, detail‑oriented communicator who thrives in a fast‑paced, cross‑functional environment and can present performance insights clearly to stakeholders.
CRM Specialist - Fashion Brand in London employer: TRP Recruitment ltd
Contact Detail:
TRP Recruitment ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist - Fashion Brand in London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and ecommerce space on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. This will help you stand out and demonstrate your hands-on experience with tools like Klaviyo.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've tracked and reported on key CRM metrics in the past. We love data-driven candidates!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals to join our team.
We think you need these skills to ace CRM Specialist - Fashion Brand in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Specialist. Highlight your experience with Klaviyo and any relevant email marketing campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for fashion and CRM, and explain how you can contribute to our Ecommerce Marketing team. Let us know why you're the perfect fit for this role.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, don’t forget to mention your experience with data analysis tools like Excel or Google Analytics. We love seeing how you’ve used data to drive successful campaigns in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Good luck!
How to prepare for a job interview at TRP Recruitment ltd
✨Know Your CRM Tools
Make sure you brush up on your Klaviyo skills before the interview. Be ready to discuss how you've used it in past roles, especially in managing email campaigns and automated lifecycle flows. This will show that you're not just familiar with the tool, but that you can leverage it effectively.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've tracked key performance metrics like open rates and conversion rates. Being able to demonstrate a data-driven approach will impress them and show that you understand the commercial impact of CRM activities.
✨Understand the Brand and Market
Do your homework on the fashion brand and its target audience. Familiarise yourself with their current CRM strategies and think about how you could enhance them. This knowledge will help you tailor your answers and show that you're genuinely interested in contributing to their success.
✨Be Ready for Collaboration Questions
Since this role involves working closely with various teams, prepare for questions about collaboration. Think of examples where you've successfully worked cross-functionally, especially in fast-paced environments. Highlight your communication skills and how you align messaging across different departments.