At a Glance
- Tasks: Build and manage a vibrant community of creators and ambassadors, both online and offline.
- Company: Join a B Corp certified brand making waves in the bags and accessories industry.
- Benefits: Competitive salary, creative freedom, and the chance to shape a thriving community.
- Other info: Dynamic team using AI to enhance productivity and creativity.
- Why this job: Be at the forefront of building connections among innovators and makers.
- Qualifications: Experience in community building and strong writing skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
- Full-time
- London
- Reports to: CMO
We make bags and accessories for the people building the future.
Engineers, founders, designers, makers.
People in the arena, doing the work, often without proof.
We're building the future too, in our own way.
Fifteen years in. Fourteen times bigger in the last five. B Corp certified. Wirecutter's pick for best laptop backpack. The work we do has substance.
Troubadour is a brand people talk about.
Our customers are engineers, founders and makers, and many of them found us through a friend.
The audience is there.
The brand is strong.
What's missing is the community: the thing that connects these people to each other, not just to us.
Your job is to build it, by bringing the right people together, on and off social.
You will own our community end to end: the creator network, the brand collaborations, the in-person moments in London, and the organic social channels that carry them all back to a wider audience.
You will also run the social channels of our co-founder and CEO, Samuel, working directly with him on voice and content.
He has a clear point of view, and we want it out in the world without it reading like a ghostwriter wrote it.
Community sits at the heart of the role.
Content and channels are the tools.
The goal is a fanbase that feels part of something.
Some of our best ideas have come from the dinner tables in London.
We're a small team that produces like a much bigger one, because we use AI at every layer of the business.
In this role, that means using it to plan, produce and repurpose content faster, so your time goes where it matters most: taste and relationships.
What You'll Do
- Build a small, high-quality creator and ambassador network, and manage it to budget.
- Bring the community together in person: founder dinners, events at our Beak Street store, pop-ups and launches, then share it all back through social.
- Own Troubadour's Instagram and Linked
In: strategy, calendar, content and community management. Success is measured in reach, engagement, community and brand awareness.
- Run Samuel's social channels, working directly with him.
- Source and pitch brand collaborations that feel right for Troubadour.
- Test formats and ideas constantly. Scale what works, stop what doesn't.
Who You Are
You've built a community before, on and off social, and you can show what changed because of it.
You write well, you have good taste, and creators like working with you.
You look past vanity metrics to what actually moved.
You're as comfortable hosting a dinner as planning a content calendar.
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Community & Social Lead in London employer: Troubadour
At Troubadour, we pride ourselves on being an excellent employer that fosters a vibrant work culture in the heart of London. Our team enjoys a collaborative environment where creativity is encouraged, and professional growth is supported through ongoing training and mentorship opportunities. Join us to not only advance your career but also to make a meaningful impact in building engaged audiences and partnerships within our dynamic community.
StudySmarter Expert Advice🤫
We think this is how you could land Community & Social Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Troubadour and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Troubadour are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Troubadour on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Troubadour. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Community & Social Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Troubadour. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Troubadour:Show us that you’ve done your homework! In your application, briefly mention what you admire about Troubadour’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Troubadour
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Troubadour will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Troubadour, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
