At a Glance
- Tasks: Own and optimise our customer lifecycle programme to boost repeat purchases and referrals.
- Company: Join a rapidly growing, B Corp certified brand making bags for the future builders.
- Benefits: Flexible remote work, competitive salary, and a supportive team culture.
- Other info: Be part of a small, dynamic team that values curiosity and collaboration.
- Why this job: Make real connections with customers and shape their experience with our innovative products.
- Qualifications: Experience in managing lifecycle programmes, preferably with Klaviyo, and a passion for customer relationships.
The predicted salary is between 45000 - 55000 £ per year.
- Full-time
- London
- Reports to: Head of Growth
We make bags and accessories for the people building the future.
Engineers, founders, designers, makers.
People in the arena, doing the work, often without proof.
We’re building the future too, in our own way.
Fifteen years in. Fourteen times bigger in the last five. B Corp certified. Wirecutter’s pick for best laptop backpack. The work we do has substance.
Our best customers come back, and they bring their friends.
That is the heart of how Troubadour grows.
We're building the business around lifetime value rather than paid acquisition alone, and this role is in the driving seat.
You will own our Klaviyo programme and everything that happens after the first purchase: repeat orders, referrals, and our relationships with the customers who love the brand most.
You'll know our top customers by name.
You'll run their feedback sessions, invite them to events, and give them the first look at new products.
You won't be guessing.
Our AI operating layer includes a Customer Intelligence product built for exactly this work: who is likely to buy again, who is starting to recommend us, who deserves a personal note rather than an automated flow.
The data gives you the signal.
You decide what to do with it.
You'll sit inside our growth function, working closely with the Head of Growth on how acquisition and retention pull together, and with the Community & Social Lead on the moments where lifecycle and community meet.
What You'll Do
- Own the Klaviyo lifecycle programme across email and SMS: flows, campaigns, segmentation and testing, for Troubadour and Mujjo.
- Grow repeat purchase and referral, with clear targets on LTV, repeat rate, and customers recommending us to others.
- Build real relationships with our best customers: feedback sessions, events, and early access to launches.
- Improve the post-purchase experience so it earns the second order.
- Use our Customer Intelligence product daily, and help shape how it develops.
- Report on retention, repeat and referral as core business metrics.
Who You Are
You have run a lifecycle programme hands-on, ideally in Klaviyo, and you can point to retention numbers you improved.
You see customers as people, not segments.
You write warm, clear emails, and you would genuinely enjoy hosting twenty of our best customers for an evening.
You measure everything, but you never let the measurement make you cold.
Why Troubadour
We've grown 15x in the last five years. The next phase is bigger still, and everyone we hire has a hand in shaping it.
We're a small team.
Curious.
Hands-on.
We care about doing things well, and about the people doing them.
High standards without high drama.
We disagree out loud.
We back each other up.
The people who thrive here treat the work seriously and themselves a little less so.
Our headquarters is in Fitzrovia, London, and our store is on Beak Street in Soho.
The rest of the team works remotely, and we get together whenever we can.
We look after our people properly.
The basics and more.
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Lifecycle Manager employer: Troubadour
At Troubadour, we pride ourselves on being an excellent employer that fosters a vibrant work culture in the heart of London. Our team enjoys a collaborative environment where creativity is encouraged, and professional growth is supported through ongoing training and mentorship opportunities. Join us to not only advance your career but also to make a meaningful impact in building engaged audiences and partnerships within our dynamic community.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Troubadour and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Troubadour are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Troubadour on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Troubadour. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Troubadour. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Troubadour:Show us that you’ve done your homework! In your application, briefly mention what you admire about Troubadour’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Troubadour
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Troubadour will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Troubadour, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
