Head of Growth & AI-Driven Acquisition

Head of Growth & AI-Driven Acquisition

Full-Time No working from home possible
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At a Glance

  • Tasks: Lead paid acquisition and retention strategies while managing a dynamic team.
  • Company: Join Troubadour, a forward-thinking company in London with a vibrant culture.
  • Benefits: Competitive salary, innovative work environment, and opportunities for professional growth.
  • Other info: Collaborative atmosphere focused on data-driven decisions and high standards.
  • Why this job: Be at the forefront of AI-driven marketing and make a significant impact.
  • Qualifications: Experience in growth marketing and strong leadership skills required.

Troubadour in London is hiring a Senior Growth Lead to own paid acquisition, lifecycle and retention as part of the DTC engine. You will set strategy, run tests, make calls, and lead a growing team that delivers.

You’ll work with the CMO, the Community & Social Lead, and Creative on integrated marketing. Expect AI-native workflows, data-driven decisions, and a culture of high standards without drama.

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Head of Growth & AI-Driven Acquisition employer: Troubadour

At Troubadour, we pride ourselves on being an excellent employer that fosters a vibrant work culture in the heart of London. Our team enjoys a collaborative environment where creativity is encouraged, and professional growth is supported through ongoing training and mentorship opportunities. Join us to not only advance your career but also to make a meaningful impact in building engaged audiences and partnerships within our dynamic community.

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Contact Details:

Troubadour Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Growth & AI-Driven Acquisition

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Troubadour and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Troubadour are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Troubadour on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Troubadour. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Head of Growth & AI-Driven Acquisition

Paid Acquisition Strategy
Lifecycle Marketing
Retention Strategies
Team Leadership
Integrated Marketing
Collaboration with CMO
Data-Driven Decision Making

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Troubadour. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Troubadour:Show us that you’ve done your homework! In your application, briefly mention what you admire about Troubadour’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Troubadour

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Troubadour will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Troubadour, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.