At a Glance
- Tasks: Lead brand strategy and performance marketing for a rapidly growing company.
- Company: Join a B Corp certified company making innovative bags for future builders.
- Benefits: Enjoy unlimited leave, remote flexibility, wellness allowance, and global retreats.
- Other info: Work in a vibrant environment with opportunities for leadership and growth.
- Why this job: Be part of a dynamic team shaping the future of brand marketing.
- Qualifications: Proven experience in brand management and performance marketing.
The predicted salary is between 100000 - 150000 £ per year.
We make bags and accessories for the people building the future – engineers, founders, designers, makers. We’re a B Corp certified company, 15 years in, 14 times larger in the last five years, and the first fully circular bag collection in our category. Wirecutter picked our laptop backpack as the best in its class. We’re looking for a CMO to lead brand and performance through our next phase.
What You’ll Do
- Brand
- Own brand strategy across every channel and market, ensuring a unified story and voice.
- Partner directly with the CEO and Creative Director on creative, content, and campaigns.
- Own performance marketing across paid social, paid search, affiliate, email/SMS, SEO, and Amazon, setting strategy and holding partners accountable.
- Define acquisition and retention, building LTV and CAC for sustainable growth.
- Ensure every brand touchpoint reflects who we are and supports performance strategies.
- Leverage AI for faster creative, sharper personalization, and better insights.
- Commercial
- Own top‑line revenue across DTC and Amazon.
- Build channel‑specific strategies that balance growth, profitability, and brand.
- Use unit economics to make fast, confident investment decisions.
- Partner with Product and Operations on merchandising, pricing, and promotion decisions.
- Create a channel flywheel that compounds into self‑sustaining growth.
- Performance
- Translate strategy into focused execution with measurable outcomes.
- Own core commercial KPIs: traffic, conversion, AOV, CAC, LTV, ROAS, reporting to the CEO.
- Use data and insight to guide investment and optimize campaigns.
- Test, learn, scale what works while preserving distinctiveness.
- People and Leadership
- Lead a large, multi‑time‑zone team, setting high standards and providing direct feedback.
- Develop leaders and build succession planning.
- Establish systems, clarity, and rhythm so the team operates confidently without constant oversight.
- Run a tight reporting rhythm with clear KPIs and ownership.
- Set culture by example, fostering a proud workplace.
- Align with leadership to make Troubadour a place employees are proud to work.
- Passion for the work, balancing seriousness with humility.
Who You Are
- Shaped a brand with a clear point of view, understanding its costs and value.
- Driven brand and numbers, accountable for both.
- Expert in Amazon Ads, Meta, and Google; able to read data and set strategy.
- Owned a budget and delivered commercial results; already angled toward the commercial side.
- AI‑first mindset, leveraging tech for marketing efficiency.
- Enjoys the hard, boring, unglamorous work that produces results.
- Takes work seriously without over‑self‑importance.
Why Troubadour
We’ve grown fourteen times bigger in the last five years and are entering an even bigger phase. Our headquarters is in Soho, London, with an office in Boston and the rest of the team working remotely or hybrid. We offer unlimited annual leave, remote/hybrid flexibility, a wellness allowance, and annual company retreats worldwide.
Chief Marketing Officer (CMO) employer: Troubadour Goods Limited
At Troubadour, we pride ourselves on being a B Corp certified company that champions innovation and sustainability in the accessories industry. Our vibrant work culture fosters creativity and collaboration, with ample opportunities for professional growth and leadership development. Located in the heart of Soho, London, we offer a flexible work environment, unlimited annual leave, and wellness benefits, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer (CMO)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Troubadour Goods Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Troubadour Goods Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Troubadour Goods Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Troubadour Goods Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer (CMO)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Troubadour Goods Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Troubadour Goods Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Troubadour Goods Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Troubadour Goods Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Troubadour Goods Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Troubadour Goods Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
