At a Glance
- Tasks: Join us as a Marketing Executive, driving social media and digital marketing strategies.
- Company: Troubador Publishing is a leading name in book production and promotion.
- Benefits: Enjoy a full-time role with opportunities for creativity and growth.
- Other info: This entry-level position offers hands-on experience in a dynamic environment.
- Why this job: Make an impact in the publishing world while developing your marketing skills.
- Qualifications: Experience in social media campaigns and a passion for innovative marketing is essential.
The predicted salary is between 24000 - 42000 £ per year.
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Managing Director @ Troubador Publishing & The Book Guild | Providing high-quality and trustworthy book production, promotion and distribution…
Troubador Publishing and its sister company, The Book Guild, are seeking a talented and driven Marketing Executive to work across both brands. This role is central to enhancing our visibility, refining our brand presence and ensuring our message is communicated clearly and compellingly to both the wider publishing industry and our authors.
Working closely with the New Business team within Troubador’s Customer Services department, the Marketing Executive will be responsible for planning and executing a range of marketing strategies that drive qualified leads to the sales team. They will also be instrumental in identifying and implementing new tools and approaches to promote Troubador’s services effectively.
This is a hands-on role where you’ll execute the majority of our marketing activities yourself, while also coordinating with other team members as needed. While your role will span a wide variety of marketing tactics, social media will form the backbone of what you are doing day-to-day.
Key responsibilities
The most significant aspect of this role, and the one that will consume the majority of your time, is building and maintaining our presence across social media platforms. You will own the strategy, execution and ongoing development of all social media channels, including campaign planning, testing and performance reporting. You’ll work with internal stakeholders to ensure messaging is on-brand and effective, and will set yourself aggressive audience growth targets that you'll have full flexibility in reaching.
As part of our wider social media strategy for The Book Guild, you will collaborate with the publicity and publishing teams to continue developing our network of influencers to review our books, engage with our audience and help us build interest in our titles.
In addition to the core social media focus, you will:
- Plan and deliver all external digital marketing activity for Troubador Publishing and The Book Guild. This will include setting and achieving targets for traffic and lead generation through inbound and outbound tactics.
- Manage the production and publication of keyword-optimised content for our blog and news sections on our websites. You’ll write some of this content and commission the rest from internal contributors, ensuring our weekly publishing schedule is maintained.
- Oversee planning, execution and optimisation of our paid advertising campaigns. This includes managing current platforms such as Facebook, as well as exploring and testing new advertising opportunities. You’ll work directly with external experts to manage Google Ads campaigns, ensuring that spend, objectives, and performance align with business goals.
- Commission, produce and promote regular author-written success stories for both the Troubador and The Book Guild websites.
- Lead our email marketing strategy, including the optimisation of already existing tactics (like our monthly newsletters to prospects) and creating new initiatives like email campaigns to our bookshop marketing list, as well as existing authors.
- Create downloadable resources for our online author resource centre. These couldinclude guides, templates and free publishing advice.
- Collaborate closely with Customer Services to refine lead quality, support new contract targets and manage leads through HubSpot. You’ll regularly review lead quality with the Customer Services Manager and adjust your approach as required.
- Report on core marketing metrics, including traffic, lead generation and ad spend, to the Managing Director monthly.
- Serve as the gatekeeper for our customer personas and target audiences, running team-wide refreshers twice a year to ensure our messaging remains aligned and effective across our team.
Requirements (Essential)
- Proven experience planning and managing multi-channel social media campaigns, ideally for Instagram, Facebook, LinkedIn and TikTok.
- Strong understanding of inbound and outbound marketing principles and tactics.
- A proactive approach to learning, with a passion for exploring new marketing methods and bringing fresh ideas to the table.
- Excellent communication and organisational skills, with the ability to manage multiple projects and deadlines.
- A critical thinker who challenges the status quo and is always looking for more innovative ways to market the business.
Desirable (not essential)
- Experience with paid social media advertising (e.g. LinkedIn, Facebook, Instagram).
- Experience managing Google Ads campaigns.
- Proven experience in planning, creating, and executing email marketing strategies.
- Familiarity with key Google tools such as Google Analytics, Search Console, and Ads.
- Experience with CRM tools like HubSpot.
- Experience updating, maintaining, or managing a website.
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Book Publishing
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrMarketing Executive in Market Harborough employer: Troubador Publishing
Join a dynamic publishing company in Market Harborough, where creativity meets collaboration. As a Books Production Lead, you'll enjoy a supportive work culture that values innovation and professional growth, with opportunities to enhance your skills in project management and author relations. Our commitment to employee development and a vibrant team atmosphere makes us an excellent employer for those seeking meaningful and rewarding careers in the publishing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Market Harborough
✨Tip Number 1
Familiarise yourself with the latest trends in social media marketing, especially on platforms like Instagram, Facebook, LinkedIn, and TikTok. This knowledge will help you demonstrate your understanding of multi-channel campaigns during any discussions with us.
✨Tip Number 2
Engage with our brands on social media before applying. Comment on our posts, share your thoughts on our content, and show genuine interest in what we do. This can help you stand out as a proactive candidate who is already invested in our mission.
✨Tip Number 3
Prepare to discuss innovative marketing ideas that could enhance our visibility. Think about fresh approaches or tools you've encountered that could be beneficial for Troubador Publishing and The Book Guild, and be ready to share these insights.
✨Tip Number 4
Network with professionals in the publishing and marketing industries. Attend relevant events or webinars where you can meet people who might have connections to us. Building relationships can often lead to valuable referrals or insider tips about the role.
We think you need these skills to ace Marketing Executive in Market Harborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in social media management and digital marketing. Use keywords from the job description to demonstrate that you meet the essential requirements.
Craft a Compelling Cover Letter:In your cover letter, express your passion for marketing and your understanding of the publishing industry. Mention specific strategies you would implement to enhance Troubador Publishing's visibility and engage with authors.
Showcase Your Skills:Provide examples of past marketing campaigns you've managed, particularly those involving social media and email marketing. Quantify your achievements where possible, such as increased engagement rates or lead generation.
Proofread and Edit:Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial in marketing roles.
How to prepare for a job interview at Troubador Publishing
✨Showcase Your Social Media Savvy
Since the role heavily focuses on social media, be prepared to discuss your experience with various platforms. Bring examples of successful campaigns you've managed and be ready to explain your strategy for audience growth.
✨Demonstrate Your Marketing Knowledge
Familiarise yourself with both inbound and outbound marketing principles. Be ready to discuss how you would apply these tactics in the context of Troubador Publishing and The Book Guild, especially in driving qualified leads.
✨Prepare for Creative Problem-Solving
The company values critical thinkers who challenge the status quo. Think of examples where you've innovated or brought fresh ideas to a marketing project, and be ready to share these during the interview.
✨Know Your Metrics
Understanding core marketing metrics is crucial for this role. Brush up on how to report on traffic, lead generation, and ad spend, and be prepared to discuss how you would measure success in your marketing efforts.
