At a Glance
- Tasks: Drive customer growth through innovative marketing strategies across digital and offline channels.
- Company: Join a dynamic team at Trotters, where creativity meets collaboration.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Other info: Be part of a culture that values testing, learning, and continuous improvement.
- Why this job: Make a real impact on customer experiences while leading a passionate marketing team.
- Qualifications: Experience with Google Ads and Meta campaigns; strong analytical skills are a plus.
The predicted salary is between 37800 - 46200 £ per year.
Full-time. North Acton offices, hybrid working. 3 days in the office, 2 from home.
Purpose
The Growth Marketing Manager is responsible for driving customer acquisition, retention and revenue growth across Trotters' digital and offline marketing channels.
Leading our in-house performance marketing and CRM activity, you'll develop and optimise campaigns across Google and Meta while overseeing our email and SMS marketing programme.
Working closely with the Head of Customer, you'll ensure our acquisition and retention strategies work together to deliver commercial growth and an exceptional customer experience.
You'll lead a Performance Marketing Assistant and Digital Marketing Executive, helping to develop their skills while fostering a collaborative, test-and-learn culture.
- Performance Marketing
- Own the strategy and day-to-day optimisation of paid media across Google Ads, including Search, Shopping and Performance Max.
- Lead paid social activity across Meta, identifying opportunities to grow new customer acquisition and improve return on ad spend.
- Manage performance marketing budgets, forecasting and reporting to maximise commercial performance.
- Continuously test audiences, creative, landing pages and campaign structure to improve efficiency and scale.
- CRM & Customer Growth
- Oversee the planning and execution of email and SMS campaigns, ensuring activity supports customer acquisition, retention and lifetime value.
- Identify opportunities to improve customer journeys, segmentation, automation and personalisation.
- Work closely with the Digital Marketing Executive to deliver best-in-class CRM campaigns and customer experiences.
- Lead, coach and develop the Performance Marketing Assistant and Digital Marketing Executive.
- Partner closely with Brand, Creative, Ecommerce and Customer Services to ensure campaigns are aligned across all customer touchpoints.
- Use analytics and customer insights to make informed commercial recommendations and identify opportunities for growth.
- Stay up to date with platform developments and industry trends, bringing new ideas and best practice into the business.
Skills & Experience
- Proven experience managing Google Ads, particularly Search, Shopping and Performance Max.
- Experience running and optimising Meta advertising campaigns.
- Strong analytical skills with experience using GA4 and advertising platforms to measure and improve performance.
- Commercially minded with a passion for testing, optimisation and continuous improvement.
- An understanding of CRM, email marketing or customer lifecycle marketing. Experience is advantageous but not essential.
- Experience managing or mentoring team members is desirable.
- Excellent organisational and communication skills, with the ability to manage multiple priorities.
- A collaborative approach and a genuine interest in building great customer experiences.
Thank you for your interest and application, please be aware that only successful candidates will be contacted.
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Growth Marketing Manager employer: Trotters Childrenswear & Accessories Limited
Trotters Childrenswear & Accessories Limited is an excellent employer that fosters a supportive and dynamic work environment, perfect for those looking to grow in the embroidery and fulfilment sector. With a focus on teamwork and employee development, we offer comprehensive training and opportunities for advancement, all while ensuring a positive atmosphere where your contributions are valued. Located in a vibrant area, our company provides a unique chance to be part of a dedicated team committed to delivering quality children's wear with care and precision.
Contact Details:
Trotters Childrenswear & Accessories Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trotters Childrenswear & Accessories Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trotters Childrenswear & Accessories Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trotters Childrenswear & Accessories Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trotters Childrenswear & Accessories Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trotters Childrenswear & Accessories Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trotters Childrenswear & Accessories Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trotters Childrenswear & Accessories Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trotters Childrenswear & Accessories Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trotters Childrenswear & Accessories Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trotters Childrenswear & Accessories Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
