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- Tasks: Lead social media for our founders, creating engaging content and strategies.
- Company: Join a vibrant beauty brand with a focus on sustainability and innovation.
- Benefits: Freelance role with competitive pay, flexible hours, and creative freedom.
- Other info: Dynamic role with opportunities for travel and collaboration in a creative environment.
- Why this job: Shape the online presence of inspiring leaders and make an impact in the beauty industry.
- Qualifications: Experience in managing social profiles and strong content creation skills required.
We're looking for a London-based freelance Founder Social & Content Lead to own the personal social presence of Susie Ma (Founder and CEO) and Carlton Connell (Managing Director). This is a hands-on, strategic and creative role – you'll shape how our two leaders show up online and produce the content that brings their stories to life week after week.
You'll work closely with both Susie and Carlton (and the wider Social team) to build a distinct voice for each, develop a clear content strategy, and execute it end-to-end – from ideation through to filming, editing and publishing.
Key Responsibilities- Strategy & Planning
- Develop and maintain a full social media strategy for both profiles, including content pillars, tone of voice, messaging frameworks and audience positioning tailored to each platform and each individual.
- Monitor social, beauty, business and leadership trends, and translate relevant ones into on-brand content opportunities.
- Set and track KPIs (reach, engagement, follower growth, saves/shares, inbound opportunities) and report on performance monthly.
- Content Production
- Produce weekly content across the channels above – Reels, TikToks, Stories, carousels, LinkedIn video and thought leadership posts.
- Film and edit content in person on a regular basis: behind-the-scenes, day-in-the-life, product moments, office/HQ content and talking-head formats.
- Write captions and copy in each leader's distinct voice.
- Repurpose content efficiently across platforms (e.g. one shoot feeding Instagram, TikTok and YouTube Shorts).
- Manage publishing schedules, community management and light engagement on their behalf.
- Events & Travel
- Attend and capture content at key brand events, industry events and occasional international trips (e.g. visiting charity partnerships, ambassador leadership trips and Tropic events such as TropicFest & The Glammies).
- Plan content calendars around key moments, product launches and company milestones.
- Collaboration
- Work closely with the internal Social, Brand, PR, Events and comms teams to ensure alignment with Tropic's wider social & brand strategy.
- Brief and coordinate with photographers, videographers or designers where additional support is needed.
- Proven experience managing personal/founder/executive profiles on Instagram, LinkedIn and TikTok (please share examples).
- Strong strategic thinker – you can build a content plan from scratch, not just execute a brief.
- Confident shooter and editor: comfortable filming on iPhone and/or DSLR, and editing in CapCut, Premiere Pro or similar.
- Excellent copywriter with the ability to adapt voice across two very different personalities and platforms.
- Finger firmly on the pulse of social and cultural trends, particularly within beauty, wellness, sustainability and entrepreneurship.
- Highly organised, proactive and self-sufficient – you thrive working independently and managing your own schedule.
- London-based, with the ability to come into HQ and film with Susie and Carlton regularly.
- Comfortable being on the move: able to travel within the UK and internationally when required.
- Experience in beauty, wellness, DTC or purpose-led brands preferred.
- Employment Type: Freelance, 2–3 days per week – key KPIs to be set around frequency of content & filming schedule.
- Location: London-based (essential – regular in-person filming required in SW London and occasionally internationally).
- Hybrid Working: London-based, hybrid working with regular in-person filming days.
- Salary: Competitive day rate, commensurate with experience.
- Start Date: Immediate.
Tropic's Commitment to Equal Opportunities: Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity! Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.
Freelance Founder Social & Content Lead in London employer: Tropic Skincare
Contact Detail:
Tropic Skincare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Founder Social & Content Lead in London
✨Tip Number 1
Get your social media game on point! Since this role is all about managing personal profiles, make sure your own social presence is strong. Show off your skills by sharing content that reflects your creativity and strategic thinking.
✨Tip Number 2
Network like a pro! Connect with people in the beauty, wellness, and entrepreneurship spaces. Attend events, engage with industry leaders online, and don’t be shy to slide into DMs. You never know who might help you land that dream gig!
✨Tip Number 3
Show us your editing chops! When you apply, include examples of your video editing work. Whether it’s TikToks or Instagram Reels, we want to see how you can bring stories to life through engaging content.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Don’t forget to tailor your application to highlight your experience with social media strategy and content production.
We think you need these skills to ace Freelance Founder Social & Content Lead in London
Some tips for your application 🫡
Show Your Creative Side: When applying, don’t just list your experience – show us how you can bring Susie and Carlton's stories to life! Include examples of your previous work that highlight your creativity and strategic thinking in social media.
Tailor Your Application: Make sure your application speaks directly to the role. Use the job description as a guide to showcase your relevant skills and experiences, especially in managing personal profiles and content production.
Be Authentic: We want to see your personality shine through! Write your cover letter and CV in a way that reflects your unique voice and style, just like you would when creating content for social media.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Tropic Skincare
✨Know Your Leaders
Before the interview, take some time to research Susie Ma and Carlton Connell. Understand their backgrounds, values, and the tone they use on social media. This will help you tailor your responses and show that you're genuinely interested in representing their voices.
✨Showcase Your Content Skills
Bring examples of your previous work managing personal or executive profiles on platforms like Instagram, LinkedIn, and TikTok. Be ready to discuss your content strategy, how you measure success, and any creative campaigns you've executed. This will demonstrate your hands-on experience and strategic thinking.
✨Stay Trendy
Familiarise yourself with current trends in beauty, wellness, and entrepreneurship. During the interview, mention specific trends that could be relevant for Susie and Carlton's social presence. This shows that you’re not just a content creator but also a strategic thinker who can adapt to the ever-changing social landscape.
✨Be Ready to Collaborate
Highlight your ability to work with different teams, such as PR, events, and brand. Share examples of how you've successfully collaborated in the past to create cohesive content strategies. This will reassure them that you can align with Tropic's wider social and brand strategy while managing your own projects.