At a Glance
- Tasks: Lead Tropic's social vision and drive growth on platforms like TikTok.
- Company: Join a vibrant, fast-growing beauty brand with a purpose-driven mission.
- Benefits: Enjoy hybrid working, competitive salary, and generous holiday allowance.
- Other info: Be part of a diverse team committed to respect and belonging.
- Why this job: Shape impactful social strategies and elevate a founder's personal brand.
- Qualifications: 8-10 years in social media, leadership skills, and platform mastery required.
The predicted salary is between 60000 - 80000 € per year.
As Head of Social, you will shape and lead Tropic's social vision across every platform. This is a senior leadership role for someone with the presence and credibility to inspire a talented team, while partnering closely with our Founder, Susie Ma, and Managing Director, Carlton Connell. You'll take us beyond business-as-usual social. With a platform-first mindset, you'll unlock bold, commercially driven growth, particularly accelerating TikTok as a powerful sales and community channel. At the same time, you'll elevate and amplify Susie's personal brand during her time as a guest Dragon on Dragons' Den, ensuring we maximise this cultural moment with clarity, creativity and impact.
Key Responsibilities
- Strategic Leadership & Innovation
- Founder Brand Building: Partner directly with Susie Ma to develop her personal brand across LinkedIn, Instagram, and TikTok, translating her journey as a CEO and 'Dragon' into raw, authentic, and high-impact content.
- Platform Evolution: Lead the expansion into new channels, specifically driving the strategy for TikTok to become a core engine for growth and community engagement.
- Data-Driven Growth: Implement a rigorous 'test and learn' culture, using data and insights to prove the ROI of social activities and refine content strategies based on what truly resonates.
- Team Leadership & Execution
- Team Management: Lead and mentor the organic social media team, providing clear direction, prioritisation and professional development.
- Senior Stakeholder Management: Act as a senior voice in the room, possessing the leadership to push for innovative, high-engagement content over traditional corporate messaging.
- Community Integration: Ensure our 20,000+ Ambassadors remain central to our social storytelling, equipping them with the inspiration and tools to share the Tropic story authentically.
- Cross-Functional Collaboration
- Integrated Campaigns: Work closely with Creative, Digital, PR, and Performance teams to ensure social content is joined-up and consistent across the full marketing mix.
- Brand Experience: Ensure the social strategy aligns with the broader Brand and Growth objectives, balancing commercial needs with deep emotional brand connection.
What We're Looking For
- Extensive Experience: Minimum 8-10 years' experience in social media and content, ideally with a background in luxury beauty, lifestyle, or high-growth D2C brands.
- Leadership Skill: Proven experience managing teams and high-profile personal/founder brands. You are a leader who can earn trust and push boundaries with senior executives.
- Platform Mastery: A deep, native understanding of the full social landscape (TikTok, Instagram, LinkedIn, etc.) and how to tailor content to each.
- Resilience & Persuasion: The ability to navigate strong opinions and land creative ideas through the use of data, examples, and strategic rationale.
- Purpose-Driven: A passionate advocate for Tropic's 'Infinite Purpose,' ensuring our 10% for the World commitment is woven meaningfully into our social narrative.
What We Offer
- Employment Type: This role is offered full-time, Monday to Friday, 9am to 5pm.
- Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
- Hybrid Working: Enjoy a blend of office and remote working with a minimum of 3 days in the office.
- Salary: Competitive.
- Benefits: Hybrid working, up to 33 days' holiday. Enhanced family leave, Private Medical Insurance, Medicash plan, life insurance (All available after a qualifying period). EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, Cycle to Work and Electric Car schemes, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on-site parking, regular social events, and plenty of well-being treats throughout the year.
- Start Date: Immediate.
Apply now if you're ready to join a vibrant team who believes beauty knows no bounds!
About Tropic
Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day, and the incredible response made her realise she had started something quite special. We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK's fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral, and our infinite purpose is to create a healthier, greener, more empowered world.
Tropic's Commitment to Equal Opportunities
Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity. Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.
Head of Social in Croydon employer: Tropic Skincare
Tropic is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation thrive. With a strong commitment to employee growth, we offer extensive benefits including hybrid working, generous holiday allowances, and wellness initiatives, all within our dog-friendly HQ located conveniently near transport links. Join us in shaping the future of beauty while being part of a purpose-driven team dedicated to making a positive impact on the world.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social in Croydon
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for social media shine through. Be authentic and share your creative ideas on how to elevate the brand.
✨Tip Number 3
Prepare for the unexpected! Research common interview questions but also be ready for curveballs. Think about how you'd tackle challenges in social media strategy.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note. It shows you're keen and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Head of Social in Croydon
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and the beauty industry shine through. We want to see how your passion aligns with our mission at Tropic, so don’t hold back!
Tailor Your Content:Make sure to customise your application to reflect the specific requirements of the Head of Social role. Highlight your experience with TikTok and other platforms, and how you can drive growth and community engagement for us.
Be Authentic:We value authenticity, so be yourself in your application. Share your unique experiences and insights that demonstrate your leadership skills and ability to inspire a team. We’re looking for someone who can bring their true self to the table!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Tropic Skincare
✨Know Your Platforms
Make sure you have a deep understanding of TikTok, Instagram, and LinkedIn. Research the latest trends and successful campaigns in the beauty and lifestyle sectors. This will help you demonstrate your platform mastery and show how you can tailor content to each channel.
✨Showcase Your Leadership Style
Prepare examples of how you've successfully led teams and managed high-profile personal brands. Be ready to discuss your approach to mentoring and developing talent, as well as how you’ve navigated challenges with senior executives.
✨Bring Data to the Table
Since this role emphasises data-driven growth, come equipped with insights from your past experiences. Share specific metrics that highlight the ROI of your social media strategies and how you’ve used data to refine content.
✨Align with Tropic's Values
Familiarise yourself with Tropic's 'Infinite Purpose' and be prepared to discuss how you would weave this commitment into the social narrative. Show your passion for creating a healthier, greener world and how it aligns with your professional goals.
