Global Marketing Director in Croydon

As we embark on an exciting phase of international expansion, we are looking for a Global Marketing Director to shape the narrative of our brand both in the UK and across the globe. At Tropic, our business is built on heart, loyalty, and genuine relationships. We want to continue fostering these values as we grow, ensuring that every campaign and global initiative empowers people and makes a meaningful impact. You will be a highly creative, ideas-driven storyteller who understands the strategic and commercial side of global marketing and embraces our mission of empowering communities and building lasting relationships. In a rapidly evolving world, you will have your finger on the pulse of the marketing industry, staying ahead of trends and bringing forward-thinking, innovative ideas to keep Tropic at the forefront.

Key Responsibilities

• Creative Storytelling and Campaign Development: Lead the creation of innovative, standout marketing campaigns that set us apart in the beauty industry while fostering loyalty and genuine connections with our community. Your campaigns should reflect Tropic’s mission to empower people and create a positive impact.
• Stay Ahead of the Curve: Keep a close eye on emerging marketing trends, particularly around digital transformation and AI, ensuring Tropic remains ahead of the curve. Bring bold, forward-thinking ideas that ensure our campaigns are as innovative as they are impactful.
• Strategic Market Leadership: Understand the unique needs of different international markets (including the US, Europe, the Middle East, Africa, and Asia), and develop tailored go-to-market strategies that honour the heart and loyalty at the core of our brand, while integrating cutting-edge marketing techniques and consumer insights.
• Team Leadership and Development: Build and lead a global marketing team that shares Tropic’s values of empowerment and relationship-driven success. Foster a team culture that prioritises genuine connections, continuous learning, and future-focused innovation.
• Collaboration with Internal Teams: Partner with our UK-based marketing team and cross-functional colleagues (including product development and NPD teams) to ensure marketing efforts are fully integrated, authentic, and resonate with Tropic’s values.
• Global Rollout and Commercial Understanding: Ensure that campaigns are not only creative but also commercially viable. You’ll understand the financial and logistical aspects of global marketing and make data-driven decisions to maximise impact and ROI.

What We’re Looking For

• Proven experience in global marketing, ideally within the beauty or lifestyle industry.
• A blend of creativity and strategic thinking, with a strong portfolio of innovative campaigns.
• Experience with direct sales and D2C markets, and the ability to integrate this model into global marketing strategy. Knowledge of the UK direct sales landscape is a plus.
• Deep understanding of international markets and the ability to adapt strategies accordingly.
• Strong collaboration skills to work effectively with diverse teams and stakeholders.
• Commercial acumen to ensure campaigns align with business objectives and deliver measurable results.
• A forward-thinking approach, with curiosity and excitement about emerging marketing trends and technologies.

What We Offer

• Employment Type: This role is offered full-time, Monday to Friday, 9am to 5pm.
• Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
• Hybrid Working: Enjoy a blend of office and remote working with a minimum of 3 days in the office.
• Salary: Competitive
• Benefits: Hybrid working, up to 33 days’ holiday, enhanced family leave, Private Medical Insurance, Medicash plan, life insurance, EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, Cycle to Work and Electric Car schemes, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on-site parking, regular social events, and plenty of well-being treats throughout the year.
• Opportunities for international travel and professional growth.

About Tropic

Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day, and the incredible response made her realise she had started something quite special. We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral®, and our infinite purpose is to create a healthier, greener, more empowered world. And that’s where you come in! We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit.

Apply now if you’re ready to join a vibrant team who believes beauty knows no bounds!

Tropics Commitment to Equal Opportunities

Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity. Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.