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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and drive brand growth across diverse channels.
- Company: Join Troop London, a brand that embodies classic British style and innovation.
- Benefits: Competitive salary, full-time role, and opportunities for professional development.
- Why this job: Make a real impact on brand positioning and revenue growth in a dynamic environment.
- Qualifications: Experience in marketing management and strong digital marketing skills required.
- Other info: Be part of a creative team with a passion for crafting unique products.
The predicted salary is between 27000 - 42000 £ per year.
Duties and Responsibilities
- Oversee integrated marketing campaigns (digital, retail, trade, and distribution channels).
- Develop and implement annual and long‑term marketing strategies aligned with company growth objectives.
- Define and strengthen brand positioning across UK and international markets.
- Conduct market research, competitor analysis, and consumer insight studies to identify growth opportunities.
- Monitor marketing performance metrics and adjust strategies accordingly.
- Ensure cohesive brand messaging across e‑commerce, retail, wholesale, and distribution partners.
- Manage new product launches, seasonal campaigns, and promotional activities.
- Protect and enhance brand equity across all markets.
- Manage CRM strategies to improve customer retention and lifetime value.
- Develop and execute commercial strategies to drive revenue growth and profitability.
- Monitor pricing strategies, margins, and promotional ROI.
- Oversee performance of sales.
- Set sales targets and KPIs.
- Work closely with sales and operations teams to optimise stock planning and forecasting.
- Collaborate with product development teams to align product range with market demand.
- Prepare and manage annual marketing and commercial budgets.
- Forecast revenue performance and provide regular reports to senior management.
- Ensure cost control and profitability targets are met.
- Lead, mentor, and develop the marketing and commercial team.
- Manage relationships with marketing agencies, media partners, and service providers.
- Produce regular reports on sales performance, marketing effectiveness, and commercial KPIs.
- Present strategic recommendations to senior leadership.
- Monitor industry trends and competitor activity.
Required Skills & Experience
- Relevant experience in marketing and commercial management.
- Strong digital marketing and e‑commerce expertise.
- Excellent negotiation and key account management skills.
- Leadership and team management experience.
Employment: Full‑time
Salary: £31,000 – £36,000 yearly
About Troop London (UK) Limited
Troop London® was conceptualised with one thing in mind - to craft masterpieces from the fabrics and to be more than just a style statement, but a way of life. Born in London, our ranges personify the classic British character.
Marketing & Commercial Manager employer: Troop London (UK) Limited
Contact Detail:
Troop London (UK) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Commercial Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can help them achieve their marketing goals and drive revenue growth. Tailor your answers to show you understand their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing & Commercial Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing & Commercial Manager role. Highlight your relevant experience in marketing strategies, digital campaigns, and team management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our brand's growth. Be sure to mention any specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since the role involves monitoring marketing performance metrics, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can back up their strategies with solid insights!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Troop London (UK) Limited
✨Know Your Marketing Strategies
Make sure you’re well-versed in the latest marketing trends and strategies, especially those relevant to digital and e-commerce. Be ready to discuss how you would develop and implement annual marketing strategies that align with company growth objectives.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with market research and competitor analysis. Bring examples of how you've identified growth opportunities in the past and how you adjusted strategies based on performance metrics.
✨Demonstrate Leadership Experience
Since the role involves leading a team, be prepared to share your leadership style and experiences. Discuss how you’ve mentored teams in the past and how you plan to develop the marketing and commercial team at Troop London.
✨Align with Brand Values
Familiarise yourself with Troop London's brand positioning and values. Be ready to explain how you would protect and enhance brand equity across various markets, ensuring cohesive messaging across all channels.