At a Glance
- Tasks: Lead digital marketing strategy and elevate online presence for TROO Hospitality.
- Company: Join a forward-thinking hospitality group passionate about guest experiences.
- Benefits: Enjoy food discounts, enhanced pension, exclusive travel rates, and well-being support.
- Other info: Exciting opportunities for career growth and innovation in the hospitality sector.
- Why this job: Make a real impact on brand awareness and guest engagement in a dynamic environment.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
At TROO Hospitality, we are passionate about creating exceptional guest experiences across our portfolio of hotels. As we continue to grow, we are looking for a talented and commercially driven Digital Marketing Manager to lead our digital strategy and elevate our online presence. This is an exciting opportunity to join a forward-thinking hospitality group, where you will play a key role in driving brand awareness, direct revenue, and guest engagement.
The Role
As Digital Marketing Manager, you will be responsible for developing and delivering the group's digital marketing strategy, ensuring all online channels are optimised to drive traffic, conversions, and brand visibility. You will work closely with hotel teams, revenue management, and external partners to deliver impactful campaigns and ensure a consistent brand presence across all platforms.
Key Responsibilities
- Develop and implement the digital marketing strategy across all TROO Hospitality properties
- Manage and optimise website performance, SEO, and user experience
- Plan and execute paid digital campaigns (PPC, display, paid social) to drive direct bookings
- Oversee social media strategy and content planning across the portfolio
- Analyse performance data and provide insights to improve ROI and campaign effectiveness
- Work with OTAs, CRM systems, and booking platforms to maximise online visibility and conversion
- Manage relationships with external agencies and marketing partners
- Ensure brand consistency across all digital channels
- Support new hotel openings and rebranding projects from a digital perspective
Digital Strategy & Performance
- Develop and deliver a group-wide digital marketing strategy aligned to commercial objectives and revenue targets
- Own digital performance metrics including website traffic, conversion rates, cost of acquisition, and ROI
- Continuously optimise digital channels to improve direct booking performance and guest engagement
Website & Conversion Optimisation
- Manage and optimise all hotel websites, ensuring best-in-class UX, SEO, and conversion pathways
- Work with internal teams and external developers to enhance site functionality and booking journeys
- Implement A/B testing, personalisation, and CRO strategies to maximise revenue
Paid Media & Campaign Management
- Plan, execute, and optimise PPC, display, retargeting, and paid social campaigns
- Manage budgets and agency relationships to ensure maximum return on investment
- Align campaigns with key trading periods, promotions, and need dates
Content & Social Media
- Oversee the group social media strategy, ensuring engaging and on-brand content across all properties
- Work closely with hotel teams to generate relevant, localised content
- Ensure a consistent brand voice and storytelling approach
SEO & Organic Growth
- Lead SEO strategy, including technical, on-page, and local SEO optimisation
- Drive organic traffic growth across all property websites
- Monitor search trends and competitor activity to identify opportunities
Data, Insights & Reporting
- Use tools such as Google Analytics, Google Tag Manager, and CRM platforms to track performance
- Produce regular reports on campaign performance, digital KPIs, and ROI
- Translate data into actionable insights and recommendations
Stakeholder Management
- Partner closely with Revenue Management, Sales, and Hotel General Managers to align marketing with trading strategy
- Provide guidance and support to on-property teams on digital best practice
- Manage external agencies and suppliers effectively
Projects & Growth
- Support new hotel openings, rebrands, and digital launches
- Identify and implement new technologies, platforms, and innovations to enhance performance
Troo Benefits
- Food & Beverage Discounts: Enjoy mouthwatering discounts at our restaurants and bars.
- Enhanced Pension Scheme: We offer an enhanced employer pension contribution of 7% for all Team Members.
- Employee Discount Rates: Exclusive access to unbeatable travel discounts at our hotels and across the Accor portfolio.
- Long Service Incentives: Special rewards and recognition for your loyalty over the years.
- Employee Assistance Programme: Support and guidance when life throws its curveballs.
Digital Marketing Manager - Manchester, Greater Manchester employer: Troo Hospitality
At TROO Hospitality, we pride ourselves on fostering a vibrant and inclusive work culture that prioritises employee well-being and growth. As a Digital Marketing Manager in Manchester, you will benefit from competitive remuneration, enhanced pension contributions, and exclusive travel discounts, all while being part of a forward-thinking team dedicated to creating exceptional guest experiences. Join us to not only advance your career but also enjoy unique perks like food and beverage discounts and long service incentives that celebrate your commitment to our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Manchester, Greater Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Troo Hospitality and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Troo Hospitality are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Troo Hospitality on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Troo Hospitality. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Manchester, Greater Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Troo Hospitality. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Troo Hospitality:Show us that you’ve done your homework! In your application, briefly mention what you admire about Troo Hospitality’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Troo Hospitality
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Troo Hospitality will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Troo Hospitality, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
