At a Glance
- Tasks: Lead digital marketing strategy and optimise online presence for exceptional guest experiences.
- Company: Join TROO Hospitality, a forward-thinking group passionate about guest satisfaction.
- Benefits: Enjoy discounts, enhanced pension, exclusive travel rates, and long service rewards.
- Other info: Dynamic role with opportunities for growth and innovation in a supportive environment.
- Why this job: Make a real impact in the hospitality industry while driving brand awareness and engagement.
- Qualifications: Experience in digital marketing, SEO, and campaign management is essential.
The predicted salary is between 40000 - 50000 £ per year.
The Role
At TROO Hospitality, we are passionate about creating exceptional guest experiences across our portfolio of hotels. As we continue to grow, we are looking for a talented and commercially driven Digital Marketing Manager to lead our digital strategy and elevate our online presence. This is an exciting opportunity to join a forward‑thinking hospitality group where you will play a key role in driving brand awareness, direct revenue, and guest engagement.
As Digital Marketing Manager, you will be responsible for developing and delivering the group’s digital marketing strategy, ensuring all online channels are optimised to drive traffic, conversions, and brand visibility. You will work closely with hotel teams, revenue management, and external partners to deliver impactful campaigns and ensure a consistent brand presence across all platforms.
Key Responsibilities
- Digital Strategy & Performance
- Develop and deliver a group‑wide digital marketing strategy aligned to commercial objectives and revenue targets.
- Own digital performance metrics including website traffic, conversion rates, cost of acquisition, and ROI.
- Continuously optimise digital channels to improve direct booking performance and guest engagement.
- Website & Conversion Optimisation
- Manage and optimise all hotel websites, ensuring best‑in‑class UX, SEO, and conversion pathways.
- Work with internal teams and external developers to enhance site functionality and booking journeys.
- Implement A/B testing, personalisation, and CRO strategies to maximise revenue.
- Paid Media & Campaign Management
- Plan, execute, and optimise PPC, display, retargeting, and paid social campaigns.
- Manage budgets and agency relationships to ensure maximum return on investment.
- Align campaigns with key trading periods, promotions, and need dates.
- Content & Social Media
- Oversee the group social media strategy, ensuring engaging and on‑brand content across all properties.
- Work closely with hotel teams to generate relevant, localised content.
- Ensure a consistent brand voice and storytelling approach.
- SEO & Organic Growth
- Lead SEO strategy, including technical, on‑page, and local SEO optimisation.
- Drive organic traffic growth across all property websites.
- Monitor search trends and competitor activity to identify opportunities.
- Data, Insights & Reporting
- Use tools such as Google Analytics, Google Tag Manager, and CRM platforms to track performance.
- Produce regular reports on campaign performance, digital KPIs, and ROI.
- Translate data into actionable insights and recommendations.
- Stakeholder Management
- Partner closely with Revenue Management, Sales, and Hotel General Managers to align marketing with trading strategy.
- Provide guidance and support to on‑property teams on digital best practice.
- Manage external agencies and suppliers effectively.
- Projects & Growth
- Support new hotel openings, rebrands, and digital launches.
- Identify and implement new technologies, platforms, and innovations to enhance performance.
Benefits
- Food & Beverage Discounts: Enjoy mouthwatering discounts at our restaurants and bars.
- Enhanced Pension Scheme: We offer an enhanced employer pension contribution of 7% for all team members, helping you save more for your future.
- Employee Discount Rates: As a TROO Hospitality team member, you get exclusive access to unbeatable travel discounts at our hotels and across the Accor portfolio. Extend the adventure to your loved ones with Friends and Family Rates, making your travel dreams a reality at unbeatable prices.
- Long Service Incentives: Dedication deserves celebration! Our Long Service Incentives honour your commitment with special rewards and recognition for your loyalty over the years.
- Employee Assistance Programme: We care about your well‑being and offer an Employee Assistance Programme to provide support and guidance when life throws its curveballs.
Digital Marketing Manager in Manchester employer: Troo Hospitality
At TROO Hospitality, we pride ourselves on fostering a vibrant and inclusive work culture that prioritises employee growth and well-being. As a Digital Marketing Manager, you will not only lead innovative digital strategies but also enjoy exceptional benefits such as enhanced pension contributions, exclusive travel discounts, and long service incentives, all while being part of a forward-thinking hospitality group dedicated to creating memorable guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and digital marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies, metrics, and any cool campaigns you've worked on. This is your chance to shine and demonstrate how you can elevate TROO Hospitality's online presence.
✨Tip Number 3
Prepare for interviews by researching TROO Hospitality’s brand and recent campaigns. Think about how your experience aligns with their goals. We want to see that you’re not just a fit for the role, but also passionate about what we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Digital Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital strategy, SEO, and campaign management. We want to see how your skills align with our goals at TROO Hospitality!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for hospitality and how you can elevate our online presence. Let us know why you're the perfect fit for our team and what excites you about this opportunity.
Showcase Your Achievements:When detailing your past roles, focus on your achievements. Use metrics to demonstrate how you've driven traffic, improved conversion rates, or enhanced brand visibility. Numbers speak volumes, and we love to see results!
Apply Through Our Website:We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Troo Hospitality
✨Know Your Digital Marketing Metrics
Before the interview, brush up on key digital marketing metrics like website traffic, conversion rates, and ROI. Be ready to discuss how you've used these metrics in past roles to drive results. This shows you understand the importance of data in shaping effective strategies.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital campaigns you've managed. Highlight your role in planning, executing, and optimising these campaigns, especially any that involved PPC or social media. This will demonstrate your hands-on experience and ability to deliver results.
✨Understand the Brand and Its Audience
Research TROO Hospitality and its portfolio of hotels. Familiarise yourself with their brand voice and target audience. During the interview, share ideas on how you could enhance their online presence and engage guests, showing that you're already thinking about their needs.
✨Be Ready for Technical Questions
Expect questions about tools like Google Analytics and SEO strategies. Brush up on your knowledge of A/B testing and conversion rate optimisation. Being able to discuss these topics confidently will show that you're technically savvy and ready to hit the ground running.
