At a Glance
- Tasks: Lead digital marketing strategy and elevate online presence for TROO Hospitality.
- Company: Join a forward-thinking hospitality group passionate about exceptional guest experiences.
- Benefits: Enjoy food discounts, enhanced pension, exclusive travel rates, and long service rewards.
- Other info: Dynamic role with opportunities for growth and innovation in a supportive environment.
- Why this job: Make a real impact in the hospitality industry while driving brand awareness and guest engagement.
- Qualifications: Experience in digital marketing, SEO, and campaign management is essential.
The predicted salary is between 40000 - 50000 £ per year.
Located in Exchange Quay in Salford. At TROO Hospitality, we are passionate about creating exceptional guest experiences across our portfolio of hotels. As we continue to grow, we are looking for a talented and commercially driven Digital Marketing Manager to lead our digital strategy and elevate our online presence. This is an exciting opportunity to join a forward-thinking hospitality group, where you will play a key role in driving brand awareness, direct revenue, and guest engagement.
The Role
As Digital Marketing Manager, you will be responsible for developing and delivering the group's digital marketing strategy, ensuring all online channels are optimised to drive traffic, conversions, and brand visibility. You will work closely with hotel teams, revenue management, and external partners to deliver impactful campaigns and ensure a consistent brand presence across all platforms.
Key Responsibilities
- Develop and implement the digital marketing strategy across all TROO Hospitality properties
- Manage and optimise website performance, SEO, and user experience
- Plan and execute paid digital campaigns (PPC, display, paid social) to drive direct bookings
- Oversee social media strategy and content planning across the portfolio
- Analyse performance data and provide insights to improve ROI and campaign effectiveness
- Work with OTAs, CRM systems, and booking platforms to maximise online visibility and conversion
- Manage relationships with external agencies and marketing partners
- Ensure brand consistency across all digital channels
- Support new hotel openings and rebranding projects from a digital perspective
Digital Strategy & Performance
- Develop and deliver a group-wide digital marketing strategy aligned to commercial objectives and revenue targets
- Own digital performance metrics including website traffic, conversion rates, cost of acquisition, and ROI
- Continuously optimise digital channels to improve direct booking performance and guest engagement
Website & Conversion Optimisation
- Manage and optimise all hotel websites, ensuring best-in-class UX, SEO, and conversion pathways
- Work with internal teams and external developers to enhance site functionality and booking journeys
- Implement A/B testing, personalisation, and CRO strategies to maximise revenue
Paid Media & Campaign Management
- Plan, execute, and optimise PPC, display, retargeting, and paid social campaigns
- Manage budgets and agency relationships to ensure maximum return on investment
- Align campaigns with key trading periods, promotions, and need dates
Content & Social Media
- Oversee the group social media strategy, ensuring engaging and on-brand content across all properties
- Work closely with hotel teams to generate relevant, localised content
- Ensure a consistent brand voice and storytelling approach
SEO & Organic Growth
- Lead SEO strategy, including technical, on-page, and local SEO optimisation
- Drive organic traffic growth across all property websites
- Monitor search trends and competitor activity to identify opportunities
Data, Insights & Reporting
- Use tools such as Google Analytics, Google Tag Manager, and CRM platforms to track performance
- Produce regular reports on campaign performance, digital KPIs, and ROI
- Translate data into actionable insights and recommendations
Stakeholder Management
- Partner closely with Revenue Management, Sales, and Hotel General Managers to align marketing with trading strategy
- Provide guidance and support to on-property teams on digital best practice
- Manage external agencies and suppliers effectively
Projects & Growth
- Support new hotel openings, rebrands, and digital launches
- Identify and implement new technologies, platforms, and innovations to enhance performance
Employee Benefits
- Food & Beverage Discounts: Enjoy mouthwatering discounts at our restaurants and bars.
- Enhanced Pension Scheme: We offer an enhanced employer pension contribution of 7% for all Team Members.
- Employee Discount Rates: Exclusive access to unbeatable travel discounts at our hotels and across the Accor portfolio.
- Long Service Incentives: Special rewards and recognition for your loyalty over the years.
- Employee Assistance Programme: Support and guidance when life throws its curveballs.
Digital Marketing Manager employer: Troo Hospitality
At TROO Hospitality, located in the vibrant Exchange Quay of Salford, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and well-being. As a Digital Marketing Manager, you will not only lead innovative digital strategies but also enjoy exceptional benefits such as enhanced pension contributions, exclusive travel discounts, and a supportive Employee Assistance Programme, making us an outstanding employer for those seeking a rewarding career in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and digital marketing sectors. Attend events, join online forums, and connect with industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies, results, and any cool campaigns you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching TROO Hospitality and their digital presence. Understand their brand voice and recent campaigns. Bring fresh ideas to the table during your interview – show them how you can elevate their online strategy!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the TROO Hospitality team. Let's get you that Digital Marketing Manager role!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital strategy, SEO, and campaign management. We want to see how your skills align with our goals at TROO Hospitality!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for hospitality and how you can elevate our online presence. Let us know why you're the perfect fit for our team and what excites you about this opportunity.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven traffic, conversions, or brand visibility in previous roles. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Troo Hospitality
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in the hospitality sector. Familiarise yourself with SEO, PPC, and social media strategies that are relevant to TROO Hospitality's goals. Being able to discuss specific campaigns or tools you've used will show your expertise.
✨Showcase Your Analytical Skills
Since the role involves analysing performance data, be prepared to discuss how you've used analytics tools like Google Analytics or CRM systems in past roles. Bring examples of how your insights led to improved ROI or campaign effectiveness, as this will demonstrate your ability to drive results.
✨Understand the Brand
Dive deep into TROO Hospitality's brand values and their portfolio of hotels. Be ready to talk about how you can enhance their online presence and ensure brand consistency across all digital channels. Showing that you understand their mission will set you apart from other candidates.
✨Prepare Questions for Them
Interviews are a two-way street, so think of insightful questions to ask about their digital strategy and future projects. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals.
