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- Tasks: Drive event sales by converting enquiries and nurturing client relationships.
- Company: High-end London venue group with a premium portfolio.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Exciting role with a focus on client engagement and revenue growth.
- Why this job: Join a thriving team and make an impact in the events industry.
- Qualifications: Proven sales experience and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Our client is a high-end London venue group delivering events across a premium portfolio. They are doing around £8m in revenue, with average events in the £30-40k range and a strong base of repeat corporate clients, particularly across tech, finance and construction. The focus now is on getting more out of what’s already there: better conversion, better use of enquiries and more from existing clients.
You will be responsible for around £2m of revenue across incoming enquiries, repeat clients and new business. There’s plenty coming in, but a lot of it isn’t right. The job is knowing what to pick up, getting to it early and converting it. Getting clients on site, asking the right questions and moving it forward, not sitting behind email sending quotes. There’s a clear pattern in what wins. Once you see it, it’s about going after more of the same, whether that’s through the inbox, past clients or your own outreach.
You will run your deals properly from first contact through to confirmed booking. You will stay close to the client and only hand over to planning when it’s right for them, not just to clear your desk.
Event Sales Manager employer: Troika
Contact Detail:
Troika Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Sales Manager
✨Tip Number 1
Get to know the venue inside out! Familiarise yourself with the space, the services offered, and the types of events they host. This way, when you’re chatting with potential clients, you can confidently highlight what makes this venue special and how it fits their needs.
✨Tip Number 2
Don’t just wait for enquiries to come in; be proactive! Reach out to past clients and follow up on previous events. A simple check-in can lead to repeat business, and it shows you care about their experience.
✨Tip Number 3
Master the art of asking the right questions. When you’re on a call or meeting with a client, dig deep into what they really want. This will help you tailor your pitch and increase your chances of closing the deal.
✨Tip Number 4
Keep track of your successes and learn from them. Analyse which types of events convert best and why. Use this data to refine your approach and focus on what works. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Event Sales Manager
Some tips for your application 🫡
Show Your Passion for Events: When writing your application, let your enthusiasm for the events industry shine through. We want to see that you’re not just looking for a job, but that you genuinely love creating memorable experiences for clients.
Highlight Your Sales Skills: Make sure to showcase your sales experience and how you've successfully converted leads in the past. We’re interested in your ability to identify opportunities and turn them into confirmed bookings, so share specific examples!
Tailor Your Application: Don’t send a generic application! Take the time to tailor your CV and cover letter to our client’s needs. Mention your understanding of the tech, finance, and construction sectors, as well as your approach to nurturing repeat business.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Troika
✨Know Your Numbers
Before the interview, brush up on your understanding of revenue generation and conversion rates. Be ready to discuss how you can contribute to the £2m revenue target by sharing specific strategies you've used in the past to convert enquiries into confirmed bookings.
✨Showcase Your Client Management Skills
Prepare examples that highlight your ability to build strong relationships with clients. Discuss how you've successfully managed repeat clients and turned them into loyal advocates for your previous employers. This will demonstrate your fit for a role focused on nurturing existing relationships.
✨Ask Insightful Questions
During the interview, ask questions that show your understanding of the venue's current challenges. Inquire about their approach to identifying the right enquiries and how they measure success in converting leads. This shows you're not just interested in the role but also in contributing to their growth.
✨Demonstrate Proactivity
Highlight your proactive approach to sales. Share instances where you've taken the initiative to reach out to past clients or identified new business opportunities. This aligns perfectly with the role's focus on getting more from existing clients and showcases your drive to succeed.