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For Companies At a Glance
- Tasks: Join a dynamic team to create engaging digital marketing campaigns and enhance guest experiences.
- Company: A leading hospitality brand known for exceptional service and memorable guest interactions.
- Benefits: Enjoy 25 days holiday, dining allowances, team lunches, and discounts on lifestyle products.
- Why this job: Be part of a renowned marketing team that values creativity and personal growth in a vibrant culture.
- Qualifications: 2 years in CRM or digital marketing; experience with platforms like Braze or Klaviyo is essential.
- Other info: Hybrid working available; perfect for those passionate about hospitality and digital storytelling.
The predicted salary is between 32000 - 48000 £ per year.
Full time | London based (hybrid working available)
Up to £40,000 + Excellent Benefits
About the Brand
A celebrated name in hospitality, known for its first class culture, unforgettable guest experiences, and story rich approach to brand building. Every guest moment—from first click to last bite—is thoughtfully crafted. With a loyal following and a deep commitment to service, this team is driven by a desire to make hospitality personal, digital experiences joyful, and every interaction meaningful.
The Role
This is a rare opportunity to join one of the most revered marketing teams in the industry. The CRM & Digital Marketing Executive will support the delivery of multi-channel marketing campaigns that surprise and delight guests before they even step through the door. Reporting to the Senior CRM & Loyalty Manager, this hands-on role is perfect for someone early in their digital marketing career who is curious, well organised, and excited to shape data led guest journeys. From building emails and managing platforms to coordinating seasonal launches, you’ll help ensure every digital touchpoint reflects the brand's unique personality and attention to detail.
Key Responsibilities
- CRM & Loyalty Campaigns
- Build and execute CRM campaigns (email, SMS, push) via platforms like Braze or Klaviyo
- Use guest data and segmentation to deliver personalised, automated journeys
- Support day to day loyalty activity from campaign delivery to surprise moments
- Track performance, sharing insights and ideas for optimisation
- Campaign Coordination & Content
- Own the monthly CRM and website content calendar
- Brief internal teams, manage timelines, and coordinate asset delivery
- Collaborate with local marketing to align digital content with in venue activity
- Support the digital rollout of café openings, menu launches, and seasonal campaigns
- Website & Platform Management
- Keep websites updated using CMS tools, ensuring content is relevant and guest friendly
- Collaborate on improving search visibility and online listings (Google, Maps)
- Maintain delivery platform content (e.g. Deliveroo) ensuring accuracy across menus, images, and promotions
- Reporting & Data Management
- Assist with weekly and monthly reports across CRM and website performance
- Help maintain CRM data hygiene including segmentation and tagging
About You
- At least 2 years experience in CRM or digital marketing
- Proficient with CRM platforms (Braze, Klaviyo or similar) and CMS tools
- Highly organised, deadline focused and calm under pressure
- Curious about new marketing tools, automation and guest engagement tech
- A good visual eye and instinct for engaging, on brand messaging
- Collaborative, warm and passionate about creating exceptional digital experiences
- Genuinely excited by hospitality and the power of thoughtful, tech enabled storytelling
What's on Offer
- 25 days holiday plus bank holidays with bonus time off for key team events
- A generous monthly dining allowance to enjoy the brand's offering
- Weekly team lunches and regular events
- Professional development support and training
- Discounts on a range of lifestyle and retail products
- A day off for life moments like a child's first day at school
- A vibrant, ambitious and supportive team culture
CRM & Digital Marketing Executive employer: Troika
Contact Detail:
Troika Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the CRM platforms mentioned in the job description, like Braze and Klaviyo. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these tools.
✨Tip Number 2
Showcase your understanding of data-driven marketing by preparing examples of how you've used guest data or segmentation in past roles. This will help you stand out as someone who can deliver personalised experiences.
✨Tip Number 3
Network with professionals in the hospitality and digital marketing sectors. Attend industry events or join relevant online communities to connect with people who can provide insights or even referrals for the role.
✨Tip Number 4
Research the brand's current digital presence and campaigns. Be prepared to discuss your thoughts on their marketing strategies during interviews, and suggest innovative ideas that align with their mission of creating exceptional guest experiences.
We think you need these skills to ace CRM & Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and digital marketing. Emphasise your proficiency with platforms like Braze or Klaviyo, and showcase any successful campaigns you've been part of.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for hospitality and digital marketing. Mention specific examples of how you've used data to enhance guest experiences and how you align with the brand's values.
Showcase Your Skills: In your application, clearly outline your organisational skills and ability to manage multiple projects. Provide examples of how you've coordinated campaigns or collaborated with teams to achieve goals.
Highlight Your Curiosity: Express your eagerness to learn about new marketing tools and technologies. Mention any recent courses or certifications you've completed that relate to digital marketing or CRM.
How to prepare for a job interview at Troika
✨Showcase Your CRM Knowledge
Make sure to highlight your experience with CRM platforms like Braze or Klaviyo. Be prepared to discuss specific campaigns you've worked on and how you used data to personalise guest experiences.
✨Demonstrate Your Organisational Skills
Since the role requires managing multiple campaigns and timelines, share examples of how you've successfully coordinated projects in the past. Mention any tools or methods you use to stay organised.
✨Express Your Passion for Hospitality
This company values a genuine excitement for hospitality. Be ready to talk about why you love the industry and how you believe digital marketing can enhance guest experiences.
✨Prepare for Data-Driven Discussions
As the role involves reporting and data management, brush up on how to analyse campaign performance. Be ready to discuss how you've used insights to optimise marketing strategies in previous roles.
