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- Tasks: Drive brand and sales performance across new channels like eCommerce and wholesale.
- Company: Join Caffè Nero, a growing brand focused on quality and long-term success.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and staff discounts.
- Why this job: Make an impact in a hands-on role with exciting marketing initiatives.
- Qualifications: Strong marketing experience in FMCG or consumer sectors is essential.
- Other info: Great opportunities for professional development and career growth.
The predicted salary is between 43200 - 72000 £ per year.
Troika are excited to be partnering with Caffè Nero to identify and appoint a Senior Marketing Manager – New Channels. Caffè Nero has grown steadily across the UK and internationally, and has a strong focus on quality, values, and long-term thinking. As the business continues to expand outside its core café estate, this role will focus on driving brand and sales performance across newer channels, including direct-to-consumer, eCommerce, grocery, and wholesale.
About the Role:
This is a broad and hands-on role for someone with solid marketing experience in FMCG or a relevant consumer sector. You’ll be responsible for developing and delivering commercial marketing plans across a number of growth areas, working closely with internal teams and external partners.
- Creating and implementing marketing plans across multiple non-store channels
- Leading brand and commercial initiatives to support long-term growth
- Using customer and market insight to guide strategy and execution
- Managing eCommerce activity – from media planning to conversion optimisation
- Supporting retail channel marketing with campaigns and promotions
- Overseeing content development across relevant platforms
- Working with the wider marketing team on CRM, social and brand alignment
- Supporting a growing B2B wholesale offer with seasonal campaigns and toolkits
- Tracking performance and owning budgets (including P&L responsibility)
About You:
We’re looking for someone with strong commercial marketing experience - ideally with a background in FMCG, food & drink, or a similar product-led environment.
- A track record of developing and delivering marketing plans
- Experience working across DTC, retail grocery, or eCommerce channels
- Strong communication and stakeholder management skills
- Confidence working with insight and data to inform decision-making
- Experience managing agency relationships
- A hands-on, practical approach and the ability to work across teams
What we offer:
- Hybrid working, typically 3 days a week in a central London office
- Competitive salary and bonus
- 25 days holiday (plus bank holidays), rising with length of service
- Private medical insurance and health cash plan
- Staff discount on food, drinks, and coffee products
- Opportunities for further development, including professional training
More information can be shared with suitable candidates as part of the process. If this sounds like a good fit for your experience, feel free to get in touch for a conversation.
Senior Marketing Manager - Caffè Nero employer: Troika Recruitment
Contact Detail:
Troika Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Caffè Nero
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Caffè Nero. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past marketing successes, especially in FMCG or eCommerce. This will help you demonstrate your hands-on experience and strategic thinking.
✨Tip Number 3
Be ready for the interview! Research Caffè Nero’s brand values and recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially in driving growth across new channels.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Marketing Manager - Caffè Nero
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in FMCG and any relevant channels like eCommerce or DTC. We want to see how your skills align with what Caffè Nero is looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your hands-on approach and experience with brand initiatives.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive brand and sales performance. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Troika Recruitment
✨Know Your Channels
Make sure you’re well-versed in the various channels Caffè Nero is focusing on, like eCommerce and direct-to-consumer. Brush up on recent trends and successful campaigns in these areas so you can discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Since the role involves using customer and market insights, be prepared to talk about how you've used data to inform marketing strategies in the past. Bring examples of how your decisions led to measurable outcomes, especially in FMCG or similar sectors.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience managing relationships with internal teams and external partners. Think of specific instances where you successfully navigated challenges or drove collaboration, as this will demonstrate your strong communication skills.
✨Demonstrate a Hands-On Approach
Caffè Nero is looking for someone practical and proactive. Be ready to share examples of how you’ve rolled up your sleeves to get things done, whether it’s leading a campaign or optimising eCommerce activities. This will show that you’re not just a planner but also a doer.