At a Glance
- Tasks: Lead digital marketing strategies to attract and retain customers for a luxury lifestyle brand.
- Company: Exciting UK luxury lifestyle brand with ambitious growth plans.
- Benefits: Competitive salary, creative freedom, and the chance to shape a growing brand.
- Other info: Opportunity for immediate start and significant influence in a fast-paced setting.
- Why this job: Make a real impact on customer acquisition and brand growth in a dynamic environment.
- Qualifications: Experience in digital marketing, customer acquisition, and commercial thinking.
The predicted salary is between 60000 - 80000 £ per year.
Our client is one of the UK's most exciting luxury lifestyle brands. Built around a highly engaged membership proposition, the business has developed a loyal customer base, a distinctive brand identity and ambitious expansion plans. Combining hospitality, community, wellbeing and lifestyle, they have created an experience‑led proposition that continues to resonate with an increasingly discerning audience. With multiple new locations planned over the coming years and significant investment behind the growth strategy, the business is entering an exciting new phase of its evolution.
The marketing team is evolving alongside that growth and they are now looking for a Head of Digital Marketing to play a key role in shaping how the brand acquires customers, builds awareness and scales for the future.
The Role
Reporting directly to the Marketing Director, this role will take ownership of customer acquisition and digital growth for one of the UK's fastest‑growing luxury lifestyle brands. You’ll be responsible for how the business attracts new members, converts interest into revenue and builds a scalable growth engine to support ambitious expansion plans over the coming years. Managing a multi‑million‑pound acquisition budget, you’ll take a hands‑on role in performance marketing, website optimisation, conversion rate improvement and the wider customer journey. This is a role for someone who enjoys being close to the detail rather than operating purely at a strategic level.
Beyond day‑to‑day performance marketing, you’ll play an important role in shaping how the business grows. With multiple new locations planned, you’ll help develop acquisition strategies for new markets, build awareness around launches and identify opportunities to generate demand both digitally and within local communities. This is a highly visible role with genuine influence. You’ll work closely with colleagues across Membership, Commercial, Operations and Finance, using data, insight and creativity to identify opportunities for growth and help the business make smarter commercial decisions.
You’ll inherit a number of agency relationships and external partners, with the freedom to assess the current model and help shape what the future should look like. Whether that means strengthening agency partnerships, bringing capability in‑house or developing a hybrid approach, you’ll have the opportunity to build the structure that best supports the next stage of growth. Whilst you’ll inherit agency relationships, we’re looking for someone who enjoys being actively involved in execution and performance. The successful candidate will be expected to understand what is working, what isn’t and where improvements can be made, rather than simply managing external partners from a distance.
Success in this role is not simply about optimising existing channels. It’s about helping the business answer bigger questions around growth. Which channels should we be investing in? How do we create excitement around new openings? What partnerships should we be exploring? How do we build a more sophisticated acquisition engine as the business scales? For the right person, this is an opportunity to have a meaningful impact on a growing premium consumer brand, combining hands‑on digital expertise with broader commercial influence and strategic ownership.
Key Responsibilities
- Own customer acquisition strategy and performance across all digital channels
- Manage a significant paid media budget across Meta, Google and emerging platforms
- Drive website optimisation, customer journey improvements and conversion rate growth
- Develop reporting, attribution and measurement frameworks to support commercial decision making
- Identify new growth opportunities, channels, partnerships and acquisition strategies
- Work closely with agencies and external partners whilst helping shape the future delivery model
- Support the successful launch of multiple new sites and locations over the coming years
- Collaborate with Membership, Commercial, Operations and Finance teams to align marketing activity with wider business objectives
- Help shape the future customer lifecycle, from acquisition through to retention and advocacy
The Candidate
We’re far more interested in capability than sector. You may come from hospitality, membership, wellness, premium retail, luxury consumer brands, lifestyle businesses, direct‑to‑consumer brands or other experience‑led consumer environments. The two things that matter most are:
- Customer Acquisition: You have personally owned meaningful acquisition budgets and understand how to drive sustainable growth through paid media, customer journeys and conversion optimisation.
- Commercial Thinking: You look beyond channels and campaigns. You understand how businesses grow, enjoy identifying opportunities and naturally think about how marketing can drive commercial performance.
Beyond that, we’d be excited to meet people who:
- Have experience scaling customer acquisition programmes
- Understand Meta and Google advertising in depth
- Have experience improving website performance and conversion rates
- Are naturally curious and constantly looking for new growth opportunities
- Enjoy operating in fast‑moving environments with a high degree of autonomy
- Can switch comfortably between strategic thinking and hands‑on execution
- Enjoy being hands‑on and close to delivery rather than operating purely through agencies and third parties
- Bring exposure to CRM, customer lifecycle marketing or membership businesses
- Understand how to grow a premium brand without compromising brand positioning
- Want genuine ownership rather than being one small cog in a large corporate machine
- Have the confidence to challenge assumptions and bring fresh ideas to the table
You have likely spent time inside a consumer‑facing business rather than solely on the agency side and understand the realities of balancing performance, brand and commercial objectives. Whilst the immediate focus is acquisition and digital growth, there is genuine scope for the remit to evolve as the business continues to scale. This role will suit an ambitious digital marketing leader looking for broader responsibility, greater influence and the opportunity to make a visible impact within a growing luxury lifestyle brand. Given the growth plans of the business and the immediate priorities of the role, particular interest will be shown in candidates who are available immediately or have a notice period of up to one month.
Head of Digital Marketing employer: Troika Recruitment
As a leading luxury lifestyle brand in the UK, our client offers an exceptional work environment that fosters creativity and innovation. Employees benefit from a collaborative culture that values hands-on involvement and strategic thinking, alongside significant opportunities for professional growth as the company expands into new markets. With a focus on community, wellbeing, and lifestyle, this role not only allows you to influence digital marketing strategies but also to be part of a dynamic team dedicated to creating memorable experiences for a discerning audience.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Troika Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Troika Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Troika Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Troika Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Troika Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Troika Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Troika Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Troika Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Troika Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Troika Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
