Account Director – Public Sector
Account Director – Public Sector

Account Director – Public Sector

Full-Time 60000 - 80000 £ / year (est.) No home office possible
TRM Labs

At a Glance

  • Tasks: Drive sales strategy for public sector in the Nordic region, building relationships and closing deals.
  • Company: TRM Labs, a leader in blockchain analytics and AI solutions for law enforcement and financial institutions.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
  • Other info: Join a mission-driven team that values communication and accountability.
  • Why this job: Make a real impact in combating financial crime and enhancing digital asset security.
  • Qualifications: 6+ years in B2G SaaS sales with strong knowledge of Nordic government processes.

The predicted salary is between 60000 - 80000 £ per year.

TRM Labs provides blockchain analytics and AI solutions to help law enforcement and national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto‑related fraud and financial crime. Our platforms trace the source and destination of funds, identify illicit activity, and build cases while constructing an operating picture of threats. TRM is trusted worldwide by agencies and businesses who rely on us to enable a safer, more secure world for all.

This role will drive our go‑to‑market strategy across the Nordic region, increasing and strengthening TRM’s foothold with government agencies, regulators, financial intelligence units, and law‑enforcement organizations that combat financial crime and build resilient digital asset ecosystems.

We’re looking for a customer‑obsessed, consultative salesperson who owns the entire sales process with new and existing customers. The successful candidate will navigate complex Nordic public‑sector procurement processes, closing six‑ to seven‑figure deals, and building strong executive relationships across Nordic public‑sector organizations.

The impact you will have here:

  • Account Mapping – Connect with key stakeholders in assigned Nordic public‑sector accounts, identify use cases, budgets, decision makers, and influencers across government agencies, regulators, and law‑enforcement units.
  • Prospecting – Discover new stakeholders and agencies, secure at least 8 discovery meetings within the first 30 days across no fewer than 5 distinct Nordic agencies, and complete stakeholder maps and next‑steps.
  • Nurturing – Own, plan, execute, and quarterback activities to nurture relationships, obtain referrals, renewals, upsells, cross‑sells, and expansions, positioning TRM as an indispensable mission partner.
  • Territory Strategy & Planning – Create and execute strategic plans that deliver key revenue, growth, and retention goals while uncovering new opportunities, maintaining disciplined pipeline coverage, and rigorous forecasting.
  • Product & Subject Matter Expertise – Deepen expertise in TRM’s product suite and the Nordic regulatory environment, enriching every stage of the sales process; run at least one innovation workshop per month with a priority agency.
  • Customer Advocacy – Gather and prioritize feedback to influence product strategy and roadmap.
  • Loyalty – Build a portfolio of highly satisfied customers who champion TRM within their networks and regional forums, refer new prospects, and provide crucial feedback.

What we’re looking for:

  • Experience – 6+ years of B2G SaaS or technology sales with a proven record of delivering against net new sales targets in the public sector, government, or regulatory environments in the Nordic region.
  • Domain Fluency – Strong understanding of Nordic government workflows, public procurement processes, and the missions of regulatory and enforcement bodies related to financial crime or digital assets, plus an executive‑level network across Nordic government agencies.
  • Consultative Selling – Customer‑facing presentation and listening skills that establish credibility with senior government, financial, and compliance stakeholders; ability to shape strategic technology partnerships.
  • Storytelling & Influence – Natural storyteller who conveys compelling value propositions to diverse government audiences.
  • Regulatory Knowledge – Familiarity with AML, CTF, KYC, and sanctions frameworks across the Nordic and European landscape, with understanding of emerging crypto regulatory initiatives such as MiCA and EU AML packages.
  • Crypto & Blockchain Fluency – Strong interest and knowledge of cryptocurrencies and blockchains; experience with blockchain analytics, financial intelligence tools, or similar technologies.
  • AI Fluency – Demonstrated proficiency in using AI tools to accelerate prospecting, proposal generation, competitive research, pipeline analytics, and customer‑facing material production.
  • Autonomous & Accountable – Self‑directed, proactive lead generation and proposal ownership, delivering end‑to‑end outcomes without reliance on leadership.
  • Exceptional Communication – Outstanding written and verbal communication and problem‑solving skills.
  • Startup Velocity – Experience working in a fast‑paced, high‑growth environment where speed, iteration, and accountability are cultural norms.

About the Team

The BLOCKINT Public Sector team drives TRM’s go‑to‑market strategy with government, regulatory, and law enforcement agencies globally. Communication is key – we primarily use Slack, with an expectation of timely responses. The team operates with a high‑accountability, mission‑driven culture aligned with TRM’s F.A.C.E. values: Focus, Accountability, Consistency, Execution.

Team Operating Rhythms

  • Weekly 1:1 meetings with manager.
  • Weekly hiring syncs and pipeline reviews.
  • Bi‑weekly team meetings and monthly pod meetings with broader support organization.
  • Weekly forecast calls with BoostUp submissions.
  • Weekly Critical Opportunity Reviews for Tier 1 accounts.

Account Director – Public Sector employer: TRM Labs

At TRM Labs, we are committed to building a safer world through innovative blockchain analytics and AI solutions. As an Account Director for the Nordic Public Sector, you will thrive in a dynamic, mission-driven culture that prioritises accountability and collaboration, while enjoying opportunities for professional growth and development. Our supportive work environment fosters strong relationships with key stakeholders across government agencies, empowering you to make a meaningful impact in combating financial crime and enhancing digital asset ecosystems.
TRM Labs

Contact Detail:

TRM Labs Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Account Director – Public Sector

Tip Number 1

Network like a pro! Get out there and connect with people in the Nordic public sector. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Account Director role.

Tip Number 2

Do your homework on TRM Labs and the Nordic market. Understand their products and how they fit into the regulatory landscape. This knowledge will help you stand out in conversations and show that you're genuinely interested in making an impact.

Tip Number 3

Practice your storytelling skills! Be ready to share compelling narratives about how you've helped previous clients overcome challenges. This will resonate well with decision-makers in government agencies and showcase your consultative selling approach.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're proactive and serious about joining the TRM team. Don’t miss out on this opportunity!

We think you need these skills to ace Account Director – Public Sector

B2G SaaS Sales
Public Sector Sales
Consultative Selling
Account Mapping
Stakeholder Engagement
Territory Strategy & Planning
Regulatory Knowledge
Crypto & Blockchain Fluency
AI Fluency
Exceptional Communication
Storytelling & Influence
Problem-Solving Skills
Customer Advocacy
Autonomous & Accountable

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Account Director role. Highlight your experience in B2G SaaS sales and your understanding of Nordic public sector processes. We want to see how you can bring value to our mission!

Showcase Your Storytelling Skills: In your application, don’t just list your achievements; tell a story about how you've successfully navigated complex sales processes or built strong relationships with government agencies. We love a good narrative that showcases your consultative selling skills!

Demonstrate Your Knowledge: Make sure to mention your familiarity with regulatory frameworks like AML and KYC, as well as your interest in cryptocurrencies and blockchain technology. This will show us that you’re not just applying for any job, but that you’re genuinely interested in what we do at TRM Labs.

Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!

How to prepare for a job interview at TRM Labs

Know Your Stuff

Make sure you have a solid understanding of TRM's products and the Nordic regulatory environment. Brush up on AML, CTF, KYC, and any relevant crypto regulations. This will not only help you answer questions confidently but also show your genuine interest in the role.

Map Out Your Strategy

Before the interview, create a mock account mapping for potential Nordic public-sector clients. Identify key stakeholders, decision-makers, and potential use cases. This will demonstrate your proactive approach and strategic thinking during the discussion.

Showcase Your Consultative Selling Skills

Prepare to discuss your experience with consultative selling. Think of examples where you've successfully navigated complex procurement processes or built strong relationships with government agencies. Use storytelling to convey your value proposition effectively.

Be Ready to Discuss AI and Blockchain

Since the role involves using AI tools and understanding blockchain analytics, be prepared to talk about your experience with these technologies. Share specific instances where you've leveraged AI for prospecting or proposal generation, and express your enthusiasm for the crypto space.

Account Director – Public Sector
TRM Labs

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