At a Glance
- Tasks: Lead product marketing strategies and drive successful launches for innovative offerings.
- Company: Join a forward-thinking tech company focused on impactful solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a team that values creativity and innovation in marketing.
- Why this job: Shape market narratives and influence strategic decisions in a dynamic environment.
- Qualifications: Proven B2B product marketing experience and exceptional communication skills.
The predicted salary is between 51750 - 63250 £ per year.
TRL is seeking a Head of Product Marketing to lead how our products and services are positioned, launched and taken to market. This is a senior marketing leadership role responsible for translating defined offerings into compelling market propositions that drive awareness, engagement and commercial success. You will own the go-to-market strategy, launch planning, campaign execution and sales enablement for TRL's portfolio, ensuring every offering reaches the right audiences with a clear and persuasive message.
Working closely with Product Management, Portfolio Development, Sales and Corporate Communications teams, you will ensure TRL's offerings are effectively positioned, understood and adopted across our target markets.
Key Responsibilities
- Proposition & Messaging
- Translate packaged offerings into market-ready propositions and compelling buyer-focused narratives.
- Develop value propositions, messaging hierarchies and segment-specific messaging for local authorities, national bodies, commercial organisations and international audiences.
- Ensure consistency and clarity in how TRL's offerings are presented across all channels.
- Go-to-Market Planning
- Own the go-to-market strategy for all offerings.
- Define target segments, buyer personas, campaign approaches, launch plans and success measures.
- Establish measurable objectives and oversee performance against agreed targets.
- Launch & Campaign Execution
- Lead end-to-end launch campaigns, from concept and creative direction through to execution and measurement.
- Coordinate activity across content, digital marketing, events, partner marketing and PR.
- Work closely with the Digital & Demand Generation Manager and Brand & Communications Manager to ensure effective delivery and alignment.
- Marketing Mix Delivery
- Own the promotional strategy across the product portfolio.
- Deliver product-focused content, thought leadership initiatives, demand generation campaigns, event propositions and partner marketing programmes.
- Ensure sustained market engagement through ongoing, always-on marketing activity between launches.
- Sales Enablement
- Equip the sales function with the tools and content needed to successfully position and sell offerings.
- Develop pitch decks, proposal content, bid content, case studies, battlecards and value-based messaging.
- Support sales training and objection-handling strategies across the portfolio.
- Market & Competitive Insight
- Lead competitor analysis, buyer research, customer segmentation and win/loss analysis.
- Use insight to continuously improve positioning, campaigns and market effectiveness.
- Provide market intelligence and evidence to support Portfolio Development and Product Management decision-making.
- Customer & Adoption Marketing
- Partner with the Chief Revenue Officer to drive customer adoption, advocacy and growth.
- Develop customer success stories, case studies, onboarding content and cross-sell campaigns.
- Support long-term customer engagement and retention initiatives.
- Performance Measurement
- Monitor and report on launch performance, campaign effectiveness, messaging impact and marketing-generated pipeline.
- Provide clear performance insights to the Chief Marketing Officer and Chief Revenue Officer.
- Use data and evidence to continuously improve marketing effectiveness.
Marketing Accountability
As Head of Product Marketing, you will have ownership of the promotional element of the marketing mix and play a significant role in influencing product, pricing and route-to-market decisions. You will:
- Translate agreed products and packages into compelling market propositions.
- Shape how pricing and value are articulated in the market.
- Partner with the Chief Revenue Officer on channel and route-to-market strategies.
- Own campaigns, launches, content, sales enablement and marketing communications for offerings.
- Ensure a consistent buyer-facing narrative across every touchpoint, from initial awareness through to proposal and purchase.
What Success Looks Like
Within your first 12 months, you will have:
- Developed go-to-market plans for all priority offerings, with clear audience segmentation, messaging and launch objectives.
- Successfully delivered first-wave launches that achieve agreed awareness and pipeline targets.
- Established a sales enablement suite that is actively used by the sales team, supported by ongoing win/loss analysis.
- Contributed to measurable improvements in win rates for strategic opportunities through stronger positioning and sales support.
- Established trusted reporting of marketing-sourced pipeline by offering, recognised by the CRO and Executive Leadership Team.
- Created consistent, evidence-based messaging adopted across sales, bids, digital channels and events.
About You
We're looking for an experienced product marketing professional who brings:
- Significant B2B product marketing or go-to-market marketing experience within software, data, technology-enabled services or related sectors.
- A strong track record of successfully taking products and services to market and delivering measurable commercial results.
- Proven experience leading campaigns and product launches across content, digital marketing, events, PR and sales enablement.
- Exceptional communication skills with the ability to translate technical, complex or evidence-based solutions into compelling customer propositions.
- Strong experience working alongside sales teams and supporting complex bids and commercial opportunities.
- An understanding of both product-led software businesses and consultative, relationship-led service environments.
- Strong analytical capability, including experience with customer segmentation, competitor analysis, win/loss reviews, funnel performance and marketing attribution.
This is an opportunity to shape how TRL's innovative products, services and insights are positioned in the market. You'll play a key role in driving growth, influencing strategic go-to-market decisions and helping customers understand the value of TRL's capabilities through compelling, evidence-led marketing.
Head of Product Marketing in Wokingham employer: TRL
At TRL in Wokingham, we pride ourselves on being an excellent employer that champions health and safety while fostering a collaborative work culture. Our commitment to employee growth is evident through flexible working arrangements and opportunities to lead meaningful change in health and safety standards, making it a rewarding place to advance your career in a vital sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing in Wokingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TRL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TRL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TRL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TRL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing in Wokingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TRL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TRL:Show us that you’ve done your homework! In your application, briefly mention what you admire about TRL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TRL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TRL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TRL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
